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City of Goleta Signs Off on Initial Application for New Target Store

The retail chain presents enough planning materials for officials to move ahead with an environmental impact report

The proposed Target store in Goleta is slated for 11 acres at 6466 Hollister Ave., on the northeast corner of Hollister and Los Carneros Way.

The proposed Target store in Goleta is slated for 11 acres at 6466 Hollister Ave., on the northeast corner of Hollister and Los Carneros Way.  (Target rendering)

By Gina Potthoff, Noozhawk Staff Writer | @ginapotthoff |

The City of Goleta has signed off on Target’s initial application to build a local store — a crucial step that makes way for the start of an environmental review process.

Goleta senior planner Mary Chang told Noozhawk that the city deemed the retail chain’s application complete this month after the store presented enough planning materials to move forward with an environmental impact report.

The city is now working on a request to solicit proposals from consultants to conduct the EIR, which Chang said will involve a lengthy study and public comment period.

Target’s plans have been well vetted through what so far has been a two-year process to build a store on 11 acres at 6466 Hollister Ave., which currently houses the FedEx building and the Goleta Valley Athletic Club. A portion of land that is now Los Carneros Way would also be used.

Locals have been waiting for a Target since November 2011, when the Goleta City Council unanimously voted to authorize a public planning process that led to changing the General Plan for the Target purchase.

The store’s site plan was submitted to the city in 2012, but was sent back with further clarifications needed.

In April, Target officials presented revised plans for the 160,000-square-foot store — reducing square footage and increasing parking among them — that allowed planners to finally sign off on the project.

“It’s back to Target,” Chang said, noting that the store has to determine fees and other requirements before giving the green light. “We will stay tuned to see what the next step is.”

She estimated that a few months would pass before the EIR is kicked off, and that the report might at long last provide a better idea of when locals can expect a Target near them.

Noozhawk staff writer Gina Potthoff can be reached at .(JavaScript must be enabled to view this email address). Follow Noozhawk on Twitter: @noozhawk, @NoozhawkNews and @NoozhawkBiz. Connect with Noozhawk on Facebook.




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» on 07.24.13 @ 05:16 AM

Just what need another corporate monopoly killing local business’s. All those big box department stores can go suck it! This town doesn’t need any more places to shop its needs some youth entertaining to help keep them off the streets and joining gangs. Santa Barbara / Goleta needs a Miniature golf, Arcade, and a bowling alley that doesn’t suck!

» on 07.24.13 @ 08:28 AM

jrockofsb- I am curious how you think Target is a monopoly? They compete for business like everybody else. They have plenty of competition- so they are not a monoply.  People often shop there becasue the value proposition is favorable.  I would suggest you quit criticizing free enterprise and go open a good miniature golf course and and bowling alley.  If thats what people really need you will make money.

» on 07.24.13 @ 10:57 AM

Finzee, that old argument was given by naysayers for Home Depot and Costco. It never happened. What drives local businesses out of the area is the high cost of government. The planning process is obscenely expensive and adds huge amounts of costs to all projects large or small. This drives the cost of development, land values, rents and leases through the roof, thus forcing smaller low margin businesses to leave or go out of business.

This is the unintended consequence of over regulating an urban area by environmentalists and NIMBY no growthers. Yes we all want a clean, healthy environment and we want growth to be at an acceptable level. But how we achieve those goals is very important. So far we have done it at the expense of local business and at a huge cost to the poor and middle classes, the latter choosing to leave and the former choosing to be subsidized by larger more onerous government.

Until the local electorate decides to stop being pandered to by wealthy white liberal elites and told they must endure these burdensome costs, the problem will persist. There is a way but its not more government.

As for Target, it will be a great addition and as long as the CoG doesn’t continue with its idiotic quest to do traffic capacity limits and actually expands local circulation and capacity the impact of this new store will be minimal.

BTW, how about publishing proposed site maps Noozhawk? A partial rendering is nice but a site plan would spark far more interest.

» on 07.24.13 @ 12:54 PM

This is kind of funny, in a sad sort of way.

Goletans originally decided to incorporate to get better land use, design, quality of life, services, than they could get from either the County, or a belated grab-Camino Real Center move by the City of Santa Barbara.

Look at what the current Council and city manager have done,
however, and it’s every big project that the County would have approved anyway.

City services are still way weak.

Is Goleta much different than Bakersfield or Camarillo?

Anything for a buck of new development revenue to fund the
bureaucracy.

Boy, has this group strayed from the vision they pitched the
voters ten years ago.

» on 07.24.13 @ 07:58 PM

publius, how right you are.

Current and past members of the council state what great shape the city is in.  They continue to destroy the very reason the city was incorporated. 

They are now directed by street narrowing staff while continuing to approve and encourage businesses that attract workers in cars and shoppers that need their private vehicle to carry goods.

Something is very wrong when Santa Barbara 7.0 is dropped on Goleta and it is called progressive.

» on 07.25.13 @ 07:05 AM

@ finzee If i had the financial backing i would do it in a heart beat.

» on 07.25.13 @ 07:23 AM

I remember a time when Goleta was at the hear of the electronics industry… Oh have times changed. Target coming is NOT going to help our community it will only weaken it further, all the money made by target will not be staying in Goleta, but be funneled to where ever targets corporate office is, I’m guessing its in Georgia where my father built their 14 acre under roof warehouse. I am also guilty of helping build target stores as well…. SHAME on me. Goleta has everything it needs department store wise, K-mart, Costco, do I dare mention Ross.. plus what ever they have in Fairview shopping center. Adding a Target would kill k-mart, Costco would maybe lose 10% of their customer base and likely all of their college student sales due to no member ship costs at Target. Granted Costco is not local, If they were to leave for lack of profitability I don’t know where else I could get a hot dog and a soda for $1.62… I have to ask what is the proposed number of FULL time jobs openings? Also is Target going to use LOCAL construction companies or are they still being built by Conlon Construction from Dubuque, IA? Just another stab at the Local business’s…

» on 07.25.13 @ 08:47 AM

70% probability Target will not move forward to do prohibitive costs, that’s the good news. Sadly though, corporate entities such as Target are economically detrimental to any city. Economies need everybody to be productive, make money and spend that money in that economy for circulation and churn. It’s that simple. To continue with huge corporate entities only means money that may have stayed local will divert to wall street instead.

» on 07.25.13 @ 04:01 PM

Good luck finding hard workers in S.B Ha HA- California workers are the whiners and cry babies of this nanny lawsuit driver state. Victimization is in !!

Too bad the welfare food stamp section 8 lazy losers have no incentive to work today—OBAMA VOTERS ) everything is free. The work ethic today is gone with Dumb as Mud Democrats leading the nation. When we workers finally get fed up with the lazy bums milking us, they will have no choice..Today’s workers are a Blanking joke !!

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