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GreenCoast Hydroponics Nurtures Growing Alternatives to Soil

It’s a small storefront on upper State Street surrounded by cedar window boxes overflowing with flowers and vegetables. You’ve driven by it on your way downtown and most likely enjoyed its sidewalk greenery, but step inside GreenCoast Hydroponics and traditional horticulture gets left at the door.
Just to go over the basics, the whole premise of hydroponics is to raise plants outside of a soil environment. The root system of the plant and the plant itself are supported by a medium, and the store carries mediums such as clay, coconut fiber and volcanic ash. The medium doesn’t provide nutrients to the plant. Instead, the plants are fed from a nutrient solution that circulates through the tanks where they are grown.
The system can be used indoors or outdoors, but if a grower chooses to keep the plants inside, fluorescent lights are used in place of sunlight.
This scenario is a traditional hydroponics model, but talk to Shawn Beam, the store’s manager, and he’ll tell you that GreenCoast is open to all types of growing, and rattles off a slew of other types, including aeroponics, growing plants in air environment while misting their roots with nutrients, and bioponics, where plants are grown hydroponically, but are fed from the wastewater of other living creatures, such as fish swimming in the tank of the plants.
Other processes the shop promotes include deep water culture, where the roots of a plant are submerged in highly oxygenated water, and even gravitropism, where a plant’s roots grow in the direction of gravitational pull.
To manipulate gravitropism in plants, GreenCoast carries a device that resembles a giant wheel that holds seedlings and rotates around a light in the center of the wheel. As it turns around the light slowly, plants develop a thicker cell wall and grow stronger because of resistance. This type of technology was developed by NASA, Beam said, as are many of the alternative methods of growing.

“There are so many different things we can do to increase our yield of produce,” he said. “The possibilities of other methods of farming are what we’re really about.”
Exploring the possibilities is something Beam gets excited just talking about, and GreenCoast’s team is always ready to talk about ideas.
“We have customers who come in and talk about things we don’t know about it, and we’re very aggressive about researching that,” he said. “There’s such an exchange of ideas.”
Israel is the leader in organic hydroponics, he said, which is a prime example of plant culture thriving in an otherwise hostile environment. Growing without soil also has huge implications for life in outer space, and is a viable option as less land becomes available for traditional farming.
“Our main mission is to satisfy some kind of need for self-sufficiency,” he said, adding that hydroponics is a huge growth industry.
“There’s a huge organic movement right now,” he said. “We keep getting customers from all different facets.”
Customers at the store range from large-scale greenhouse growing to people wanting to set up small systems on their windowsills.

The store was even contacted by an architectural firm that was exploring the option of having each unit in a housing development outfitted with hydroponic gardens instead of sunrooms. “The possibilities keep blowing our minds,” he said.
Someone just getting into growing hydroponically could expect to spend about $80 on a beginner’s kit, and the options get more elaborate from there, he said.
Just because plants are grown without soil doesn’t mean they’re immune from pests. Pests such as spider mites and powdery mildew can occur, and plants can even get caterpillars indoors, he said.
Organic pesticides can offer a solution to the pests, but GreenCoast also offers a host of beneficial insect-eaters, such as ladybugs, mantises and nematodes, which they order from Ventura-based insectary Rincon-Vitova.
Beam said hydroponics is often misunderstood, but that it’s only as difficult as the person who teaches you makes it, and is willing to walk newbies through any questions. The store occasionally hosts educational classes on topics such as different propagation methods.
“We don’t just sell a product and demand that you know everything,” he said.
— Noozhawk staff writer Lara Cooper can be reached at .(JavaScript must be enabled to view this email address).
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» on 06.30.09 @ 02:45 AM
The shadows cast from the plants are not pretty.
» on 06.30.09 @ 05:25 AM
Is this the same “Grean Coast” where I see “Green Coast Mother f******” stickers all over town? IF so, can we change the marketing technique?
» on 06.30.09 @ 09:44 AM
I love this place! My strawberries are growing like mad and the staff is awesome! I would recommend that anyone who loves to garden go in and talk with them. I always leave there a little bit more educated.
» on 06.30.09 @ 03:00 PM
Yes it’s a great shop but the stickers GreenCoast M******F******* is really hard to explain to a kid just learning to read - bad words… New marketing may help make more people come in.
» on 06.30.09 @ 07:53 PM
I agree with the previous poster. This is a great concept, but I have seen those greencoast motherfu***** stickers ALL OVER THE PLACE and think they just totally go the opposite way of the whole purpose of this venture. If they want to be successful, they need to get rid of those stickers.
» on 07.01.09 @ 01:59 AM
I love this place. Shawn has helped me out countless times in my growing efforts. The shop is always buzzing with energy, kindness, and information. My orchids have Never looked better!!
» on 07.01.09 @ 11:25 AM
I have been a Santa Barbara resident for 40 years and an avid soil gardener for 30 and thought I knew most everything until I spoke with Shawn at Greencoast. It took all but 10 seconds of speaking with him to shatter any preconception I had about this store, and I admit I had them. The wealth of knowledge this young man has to offer combined with his passion for his craft leaves me awestruck. Simply put, they are experts in their field(‘s) and trust me it is not limited to hydroponics like their name implies. Kudos to Shawn and all of the employees at Greencoast! They are a valuable addition to our community and I will always remain a loyal shopper/fan regardless of any sticker they might have.
» on 07.01.09 @ 02:35 PM
Exactly! Lighten up about the stickers. I’ll tell you one thing, apparently they worked and worked well since all of you are commenting on them. The name is out there which I’m sure was the objective.
» on 07.01.09 @ 03:05 PM
I have been a Santa Barbara resident for 40 years and an avid soil gardener for 30 and thought I knew most everything until I spoke with Shawn at Greencoast. It took all but 10 seconds of speaking with him to shatter any preconception I had about this store, and I admit I had them. The wealth of knowledge this young man has to offer combined with his passion for his craft leaves me awestruck. Simply put, they are experts in their field(‘s) and trust me it is not limited to hydroponics like their name implies. Kudos to Shawn and all of the employees at Greencoast! They are a valuable addition to our community and I will always remain a loyal shopper/fan regardless of any sticker they might have.
» on 07.02.09 @ 10:45 AM
Mike at GreenCoast Hydroponics was awesome helping my team design a science project at our school - he helped us design our class experiment and we got an “A”. Those people at that shop were helpful and friendly and totally patient with our questions.
» on 07.02.09 @ 01:09 PM
Hey everyone, I am a friend of the folks at GreenCoast and they are working hard to remove all the stickers. Many of the GreenCoast team are parents as well and this is an old marketing tactic. They are a very family-friendly business.
» on 09.24.09 @ 06:56 PM
Greencoast staff was just plain rude. One of them acted like I was bothering him when I ask a question. I feel there are better places to shop for these types of products. I have 30 years growing expirence and he acted like he new everything when all he was trying to do was upsell me on the most expenive products.
» on 11.05.09 @ 10:50 AM
Great Facts.. For any type of growing your into..
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