- Home
- News Grid
- Local News
- Green Hawk
- Business
- Politics
- School Zone
- Nonprofits
- Missing Pets
- Multimedia
- Arts
- Movies
- Outdoors
- Sports
- News Releases
- Columnists
- Blogs
- Opinions
- Classifieds
- Advertise
- Donate
- Partners
Target Eyes Santa Barbara Land Owned By Airport
Santa Barbarans who drive to Ventura and Santa Maria to shop at the Target stores in those communities could have the chance to shop at a local store in the future.
Maybe.
Target Corp. is seeking to lease a 15-acre property at 6100 Hollister Ave., which is owned by the Santa Barbara Airport. Rumors of a store opening in Santa Barbara or Goleta surfaced as long ago as 2000, when discussions began about Target leasing the property, and have since been shot down twice by the Santa Barbara City Council during closed sessions.
New developments between the store and airport and city officials occurred last week, when a letter from Target real estate manager Dietrich Haar was sent to airport director Karen Ramsdell.
“Target Corp. remains very interested in locating a much-needed Target store in the Santa Barbara/Goleta communities,” states the letter, dated May 12. “The citizens have been asking for Target to locate in this area for years. We believe the proposed location and timing is right, and would appreciate your help and attention to this proposal.”
In another letter dated May 20, developer Andrew Bermant asked Santa Barbara Mayor Marty Blum and the council to consider Target’s proposal, stressing the benefits to the city, including the potential sales tax.
“Target estimates that $3 million is spent annually in the Target store in Ventura by shoppers with Santa Barbara ZIP codes. Another $1 million is spent by Santa Barbara shoppers with Target credit cards in the Santa Maria store,” stated the letter, which went on to say that these figures only account for purchases made with Target credit cards, and not other types of cards.
Bermant’s letter noted that sales tax revenues could rise to $1 million for the next 50 years. When asked about the proposal, Bermant said he could not comment. Ramsdell also had no comment.
Although the proposal deals with a property in Santa Barbara, neighboring Goleta would have to deal with significant effects of such a large store, including traffic, Goleta Mayor Roger Aceves said.
“Everybody wants a Target,” he said. “There’d be revenue, obviously, but the only revenue we would see would be monies to assist in mitigating some of the traffic.”
Aceves said he would prefer that the store be located in Goleta, but isn’t sure where it could go. The only space that could work is the Kmart property at 6865 Hollister Ave., but Aceves said that Kmart is one of the company’s best-performing stores in the region, and doubts it’ll be leaving anytime soon.
Aceves said he would like to see the Target proposal addressed in a public forum.
“This is a topic that everyone’s been talking about for years,” he said. “It needs to go before the public so it can be put to bed, one way or another.”
“I think South Coast would support a Target. Many people from Santa Barbara go to Target in other cities,” Blum told Noozhawk in an e-mail.
“The land-use decision will be made by working with the FAA. They will let us know if it is an appropriate location,” she said. “In addition, the intersection of Hollister and Fairview is very busy, which will be taken into consideration if this proposal goes into review.
“Although I am a fan of the store, the proposal is to put the store on airport land, so the proposal is subject to land-use decisions by the city, the city of Goleta and the FAA,” Blum said.
The property’s long history includes several prospective tenants that were unable to follow through with building at the site. Miravant, a medical device company, sought to build 160,000 square feet of office space there, but was unable to develop that location when one of its products didn’t get approval from the Food and Drug Administration.
A second proposal for the space came from Citrix, but the cost of the project was too high, and the deal was abandoned. Another interested party, Sares-Regis, which had proposed incubator-type office buildings, also failed.
Santa Barbara City Administrator Jim Armstrong said the city had heard about the proposal last week and was still processing it.
“It’s not just an issue of rezoning the property,” he said. “If that was the case, it would be in front of the public right away.”
A store in that location would involve a real estate transaction, so the council is allowed to discuss the item in closed session. Armstrong said he couldn’t comment on what the road forward would be because the proposal was just received last week.
The airport master plan’s long-term goal for that property was to place high-tech jobs there.
“The retail option was a different idea,” he said. “At this point, it’s an unsolicited offer.”
— Noozhawk staff writer Lara Cooper can be reached at .(JavaScript must be enabled to view this email address).
Comments
Noozhawk's comments are moderated, but by posting here you accept your responsibility to follow our rules as part of Noozhawk's shared online community. Please keep your comments civil and helpful. Don't attack other readers personally, and do not use vulgar, abusive or discriminatory language. Use the "Report Abuse" link if a comment violates these standards or our Terms of Use.
» on 05.28.09 @ 10:59 PM
Please let it be true! People do indeed drive long distances to go to Target.
Honestly, our traffic isn’t bad around here. I’m tired of the traffic excuse for why we can’t have this store that so many people want.
You don't have permission to flag this entry.
» on 05.29.09 @ 02:42 AM
So. Santa Barbara County has become increasingly absent of family oriented shopping, especially for affordable children’s clothing,as well as all ages. Target offers a variety of items that many of us drive to Ventura and Oxnard for. It would be a welcome alternative to K Mart.
You don't have permission to flag this entry.
» on 05.29.09 @ 03:09 AM
A decision this big has to have a vote of the people!
and not decided by the greedy City Council who, in their arrogance, think they know what’s best for us.
You don't have permission to flag this entry.
» on 05.29.09 @ 03:24 AM
environmentally friendly idea——-save all that gas and carbon being used by Santa Barbarans trekking to Target stores all over the southland. admit it folks——-progressive or not, hip or not, we love target and wish we had one!!
You don't have permission to flag this entry.
» on 05.29.09 @ 04:18 AM
Santa Barbara does not need a Target. The last thing we need is another corporation coming in here encouraging greater consumption at the expense of local shops and stores.
You don't have permission to flag this entry.
» on 05.29.09 @ 04:26 AM
I was so excited a few years ago when I thought we were going to finally get a Target, but alas it was not to be. Santa Barbara is going more and more high end shopping and completely leaving the middle and lower income citizens out in the cold. I do drive to Ventura to shop at their Target store to get good deals and would love to keep my tax dollars local if possible. In this uncertain economy when we are losing more and more revenue I find it absolutely astonishing that the leaders of Santa Barbara and Goleta are not estatic at the tax money they would get from this store. I too am sick of the “excessive traffic” excuse our “leaders” use when they want to stick their noses up in the air because a business wants to come in that they think is not quite as uppercrust as they think we should have here. Wake up and think about the people you serve here in this community that truly want this store! Not everyone in this area lives in Montecito and Hope Ranch.
You don't have permission to flag this entry.
» on 05.29.09 @ 04:28 AM
Some grist for the mill:
Why not just get the existing retailers to carry the types of goods that people seem to want (Kmart, Sears). If its such a cash cow, you would think they would be jumping at the opportunity to capture this maket segment.
If you are driving +/- 80 miles round trip to save a few bucks you need to re-examine your priorities and figure out if that few dollars you save is really savings after you factor in the cost of gas, the time on the road, and your expanded carbon footprint (nice legacy to leave for your children…cheap clothes indeed!). But then the mind of the “shopper” is not always rationale…
Target might want to follow the casino’s example and run a free or really cheap shuttle service to their stores. ;)
Rumors of Sears at La Cumbre closing have been floating around for awhile. Is that where the opportunity lies? Great location, easy access, minimal infrastructure improvements required. Mrs. Blum and company ought to think inside the existing boxes.
As far as developers go, the Bermants are some of the more progressive, but they are developers after all and make money building so take their position with a grain of salt. Too bad the Citrix deal got squashed. That would have been the right fit for the property in question.
You don't have permission to flag this entry.
» on 05.29.09 @ 04:35 AM
The South Coast, especially in Goleta, has only 3 East-West routes: Hollister, 101 and Cathedral Oaks. A Target on Hollister would bring untold vehicle miles to what are already routes and intersections that have a failing level of service at rush hour.
Add that to UCSB’s plans to increase enrollment 25% by 2025 and you have the makings of a transportation nightmare, not only for Goleta, but for the entire South Coast.
Remember, we already have destination shopping just a mile away with nearly a half a mile of shopping stretching from K-Mart to Home Depot, to Costco and Best Buy to Albertson’s and the Post Office.
You can’t effectively “mitigate” because Hollister, 101 and Cathedral Oaks can’t be widened any more.
Finally, we already have a job/housing shortage. Target will employ perhaps one worker, the store manager, who can afford to buy a house on the south coast. The rest will have to commute, generating even MORE peak time traffic.
Let’s get a grip. Target is a false idol and we should not be bowing down to it.
You don't have permission to flag this entry.
» on 05.29.09 @ 04:40 AM
Santa Barbara so needs a Target. If you don’t support it, you can opt to not shop there. If La Cumbre Plaza gets anymore upscale I won’t be able to afford to even park there. How can I register my support?
You don't have permission to flag this entry.
» on 05.29.09 @ 04:40 AM
How about putting it in the failing La Cumbe mall?
You don't have permission to flag this entry.
» on 05.29.09 @ 04:41 AM
Santa Barbara needs a Target a lot more than Tiffany.
You don't have permission to flag this entry.
» on 05.29.09 @ 04:49 AM
Yes we need a Target. KMart probably isn’t happy because one of the reasons the Goleta store preforms so well is that there is no real competition here.
As for rampant consumerism, that isn’t even on anyone’s radar. I vote to reduce to trips north and south and collect the tax monies that aren’t going to support local government. Especially in THIS economy.
Period.
You don't have permission to flag this entry.
» on 05.29.09 @ 04:49 AM
YES! Its a win all the way around. We get a Target AND we get the tax money. SWEET.
You don't have permission to flag this entry.
» on 05.29.09 @ 05:02 AM
Wonderful…hope this goes through quickly! Let this not follow the way of the “Whole Foods” entry into Santa Barbara—will that one ever happen?
You don't have permission to flag this entry.
» on 05.29.09 @ 05:05 AM
It is time for Target to come to this area. The amount of gas one spends to drive to Santa Maria or Ventura, not too mention the traffic encountered upon return, is reason enough.
We need an alternative to Kmart, a store that is poorly managed, maintained, and stocked.
KP, the local clothing stores offer not much more than boutique prices, in this economy who can afford that? Many things Target offers are available in our local grocery stores or pharmacys(also big corporations) and chrage up to $3 more per item.
You don't have permission to flag this entry.
» on 05.29.09 @ 05:14 AM
Yes, a Target store in the Santa Barbara area would be appreciated. We need a place nearby to buy items for families that is affordable, such grandchildren things. Please let it happen. We are waiting.
You don't have permission to flag this entry.
» on 05.29.09 @ 05:24 AM
WE WANT TARGET! WE WANT TARGET!
You don't have permission to flag this entry.
» on 05.29.09 @ 05:29 AM
While it is difficult to believe any rumors that have arisen during the failed coup d’état by William Ackman of Pershing Square Capital against the current Target Board of Directors the timing is impeccable.
Both Santa Barbara and Goleta are operating at a deficit. I’m sure all government entities involved are much more perceptive to the sales tax generator than several years ago when Target was met with such hostility when they previously positioned for the site.
Sares Regis (currently controls the airport land through a long term ground lease with the City) most likely cannot finance their approved industrial condo project and Target would be an ideal tenant; traditionally Target Corp performs their own improvements.
twitter.com/jarodk
You don't have permission to flag this entry.
» on 05.29.09 @ 05:33 AM
Who needs the cheap Chinese crap Target sells? !! I can’t believe people consume gas commuting to Targets in order to save a few bucks. That is just plain idiotic. Save your money and shop at Kmart or Longs or Cosco or even Best buy - there is nothing you can’t find there. Save this environmentally sensitive wetland area for the beautiful herons, falcons, hawks and Snowy egrets who are quickly running out of hunting space in this area and stop being such cheap skates.
You don't have permission to flag this entry.
» on 05.29.09 @ 05:39 AM
Mayor Blum is an environmentalist when it is politically expedient and all about cheap shopping consuming environmentally sensitive wetland areas when THAT is popular. Shame you on Mayor Blum. How about all those plastic Target shopping bags you are so opposed to being blown about throughout the wetlands by the airport to be washed out to the ocean and littering the bird estuaries near the Goleta Slough Blum? What do you think of that?
You don't have permission to flag this entry.
» on 05.29.09 @ 05:40 AM
Blum is an environmentalist until a big corporation waves money in front of her face.
You don't have permission to flag this entry.
» on 05.29.09 @ 05:52 AM
Santa Barbara does not “need” another big box (“much-needed Target store”) - this area does not need to look like the entrance to Santa Maria, as apparently so many of the Target supporters, including Aceves, want it to look. That said, if it’s here we will shop…. and I’d guess K-Mart would wither away.
You don't have permission to flag this entry.
» on 05.29.09 @ 06:21 AM
I hope this happens because I am really tired of my wife wanting to stop at Target evey time we pass through Ventura, but I predict that it won’t.
You don't have permission to flag this entry.
» on 05.29.09 @ 06:26 AM
The traffic around the Fairview/Hollister/Calle Real area is already a mess; putting another high traffic attraction there would be a nightmare. In addition, all revenue would go to SB as a result of the past “creative border” gerrymanering done by the city of SB to get the airport area in their city limits. Such practices were made illegal by the state immediately after that happened since it circumvented the intent of reasonable city limit definition (a theoretical strip of land goes out to sea to connect SB to the airport land!). So what will Goleta get from a Target? Massive traffic & pollution, more hardscape for runoff, and not a dollar of tax revenue. Also there would be a couple dozen minimum wage jobs generated. A few years ago an analysis was done comparing the regional impact of either Target or a facility of technology incubators - the tech incubators won out easily. Hey, I like shopping at Target too but am not willing to sacrifice the traffic, pollution, economic impact, and environmental imact just for my shopping convenience.
You don't have permission to flag this entry.
» on 05.29.09 @ 06:49 AM
It’s about time! Target is a great store. I don’t understand why we got a Costco ahead of a Target. I hope this happens soon.
You don't have permission to flag this entry.
» on 05.29.09 @ 06:53 AM
Yes I believe a Target store would be a wonderful addition to our area..It could go right between Nordstroms and Macy…
You don't have permission to flag this entry.
» on 05.29.09 @ 07:21 AM
By all means put this proposal to a vote. I bet voters will back Target by 80-90%.
You don't have permission to flag this entry.
» on 05.29.09 @ 07:26 AM
Target can’t go in by the airport because it would ruin the beautiful landscaping that currently exists on that property. Right.
You don't have permission to flag this entry.
» on 05.29.09 @ 07:45 AM
This is the same location that was debated last time around, and it stopped because SB would get the tax income, while Goleta dealt with the traffic. So it will only happen now if the two city councils agree to split the costs and benefits.
The perfect location is actually the HUGE vacant lot on Hollister right across from Camino Real. Why is that spot never discussed?
You don't have permission to flag this entry.
» on 05.29.09 @ 08:05 AM
The fact that you don’t care (or think) about the traffic and the already strained housing market, the environment AND the fact that Santa Barbara would benefit while Goleta bears the burden and suffers the consequences just so you can save a few bucks shows that you’re a selfish idiot.
If you spend time and gas money driving to Ventura or Santa Maria to SAVE money, then that proves it. Ooooo I wanna Tawget I wanna TAwgit oOoooo i kin get cwothes for my babies I sooo excited!! If this thrills you, then you seriously need a life.
You don't have permission to flag this entry.
» on 05.29.09 @ 08:11 AM
If you think you NEED a Target, then you really need to re-examine your values, or maybe your brain. If you NEED a Target, why did you ever move here? How about going to live somewhere near Orange County where every store is the same, since you obviously don’t appreciate the uniqueness of smaller businesses that these boxes are slowly extinguishing.
You don't have permission to flag this entry.
» on 05.29.09 @ 09:05 AM
Build it they will come, want traffic,or jobs and taxes? Build it we will all save on gas going to Ventura.Its not about cheep products it is about value and variety of products which are of good quality. What retailers have forgotten a long time ago not all the folks who reside here can afford the stores in Santa Barbara that sell only up scale.If millions are being spent in 2 other counties someone must think it is worth the trip…......
You don't have permission to flag this entry.
» on 05.29.09 @ 09:19 AM
Think about the impact it would have on the traffic NOT on the roads traveling on southbound 101 to Ventura. I would be so happy to have a Target here in Santa Barbara. Particularly as an actually affordable store that actually has the items that a struggling young yuppie family wants and needs to purchase. I’m all for it.
You don't have permission to flag this entry.
» on 05.29.09 @ 10:03 AM
FABULOUS! To finally having a TARGET here in Santa Barbara would be FANTASTIC!
You don't have permission to flag this entry.
» on 05.29.09 @ 11:08 AM
If you think that you NEED a Target then you are spiritually void and trying to fill the hole with cheap junk. I feel sorry for you.
You don't have permission to flag this entry.
» on 05.29.09 @ 11:18 AM
Lynn, Diane, Suze, Katy, Nancy, Sharon, Alissa are obviously all the same person, who is:
A) a fat aging busybody soccer Mom with no job, no life, no friends who drives a huge SUV and just drives her kids around all day and shops.
or:
B) Andrew Bermant of Bermant Development Company
or:
C) Target’s real estate manager, Dietrich Haar
You don't have permission to flag this entry.
» on 05.29.09 @ 11:26 AM
Notice the similarity in writing style (short, shallow, phony sounding, first name headers or dumb uncreative psuedonym) of:
Dan, Lynn, Let the voters decide, Yay I want a Target, Suze, On the Money, Katy, Nancy, Sharon, Target Shopper, Allisa, Target Now, Sam
Is this article being targeted by the Targo-bot?
You decide.
You don't have permission to flag this entry.
» on 05.29.09 @ 11:32 AM
Listen if you are going to spend the time and money to drive to Ventura or Santa Maria, there must be some other reason you are going there besides Target unless you’re a complete fool. If you aren’t a fool then you will be driving there anyway (for the other reason) - so much for the “environmentally friendly idea” argument. This is an environmental disaster to this sensitive wetlands area.
You don't have permission to flag this entry.
» on 05.29.09 @ 11:41 AM
Yeah I’ve been to Target ONCE. People think they are getting a great value, but really what they are getting is less contents in each package, smaller items and crap made in China. If you want this kind of value there are some great dollar stores in downtown Goleta. Somebody please tell me what you can buy at Target that you can’t get at KMart or Sears or order on the internet that is worth an 80 mile trip and two hours out of your day! And welcome to the spam list, “Barb” ;)
You don't have permission to flag this entry.
» on 05.29.09 @ 11:43 AM
So ya can’t afford expensive stuff, poor grasshoppers how about just nothing at all then. You’ll get a lot more benefit out of a simple non-materialistic life. Make do with less.
You don't have permission to flag this entry.
» on 05.29.09 @ 12:12 PM
Please put a Target in the La Cumbre Mall! We desperately need a Target and having it more centrally located (vs. Goleta) would be AMAZING!!!
You don't have permission to flag this entry.
» on 05.29.09 @ 01:09 PM
Oh please, oh please, oh please let there be a Target in SB area. I say, how about KMart and Sears combine and make room in one of the two places for my darling store? Why is it ok for just about any business or hotel to build in a traffic zone with little fuss, but Target generates just too much traffic for our roads to handle? It’s frustrating!
You don't have permission to flag this entry.
» on 05.29.09 @ 03:25 PM
Yes, I would love to have a Target store in Goleta! Since most stores in SB are either completely overpriced (how many Coach, Tiffany, Juicy Couture stores, etc. do we really need???) or gross and smelly like KMart, I do very much prefer to buy kids clothes, shoes, toys, cool household and furniture items, etc. at Target in Ventura or online rather than buy them locally. There really is no family friendly shopping here in SB! La Cumbre Plaza is dead anytime of the week, just go look for yourself - that is not what SB wants!
Anyone who regularly shops at Target knows that we don’t go to Target just because it is less expensive but really mostly because you get cool, hip, fashionable items at reasonable prices.
You don't have permission to flag this entry.
» on 05.29.09 @ 04:33 PM
Why be classist and insult people? Cheapskates??? How is it possible to think that everyone has an endless supply of money—especially in this economy???
Fat soccer moms who drive mini vans and have nothing better to do than shop? How does this relate to the topic at hand???
BUT…there must be a, existing building that could accommodate a Target, as so many businesses have gone under. I agree that it makes no sense to waste resources and destroy the natural habitat near the airport. And Kmart is so close—next Kmart would go out of business! (who would choose Kmart over Target). Perhaps there is a location closer to Santa Barbara, and I don’t see why Target couldn’t create less of a “superstore.”
I do like some of the following stores: Nordsstrom, Macy’s, Saks, Tiffany’s (do we really have one here?). But SB has way too many high end stores and way too few that serve the middle class and low income (and the more affluent who like Target!). How about booting out the community’s (second) Macy’s located at La Cumbre mall and install a Target there???
Now it’s time to lift my fat ass out of my chair and go tuck in my little soccer player…
You don't have permission to flag this entry.
» on 05.29.09 @ 04:37 PM
If you want a Target in Santa Barbara so bad - Why don’t you put it IN Santa Barbara, NOT Goleta. Traffic on Fairview Avenue between Hollister and Calle Real is a NIGHTMARE!
You don't have permission to flag this entry.
» on 05.29.09 @ 05:04 PM
All the same person - running out of names yet?
You don't have permission to flag this entry.
» on 05.29.09 @ 06:25 PM
Finally! We need shopping for the Majority… because the majority can’t affor to shop at Saks! Get rid of trashy KMart and replace it the Target.
You don't have permission to flag this entry.
» on 05.29.09 @ 08:07 PM
Target is great. Given the junk peddled in Nordstrom, Macys, et al, I’ll take Target. Seriously, I’ve found the EXACT same apparel in Target as at Macys at HALF the price. I took the item back to Macys when I found it at Target down south! So what’s the problem???
You don't have permission to flag this entry.
» on 05.30.09 @ 04:22 AM
While a great but long overdue project, once again Santa Barbara City gets the tax revenue, and Goleta the traffic and pollution. The airport-annexation-through-the-Pacific-Ocean fiasco lives on! Surely either the County or the City of Goleta can find a suitable location and make a deal with Target.
You don't have permission to flag this entry.
» on 05.30.09 @ 06:39 AM
I cannot stand having more large-scale corporations storming the beautiful, preserved town of Santa Barbara. Old Navy, Costco, Kmart, Sears, and Best Buy are enough big corporations in this town. It is unnecessary to have another cheap store here.
It ruins the reputation of this town. We are Santa Barbara, holding the 8th wealthiest hot-spots in the country. This will ruin our reputation. We have enough cheap stores.
In compromise, if Target is going to open, then it has to replace Kmart or Sears. I cannot stand having too many cheap stores here. If you cannot find anything cheap in Santa Barbara, either move somewhere else or go to thrift stores or discount stores on Milpas and buy BRAND NEW stuff Kmart is unable to sell.
This is a disgrace and shame for locals to support this corporation. Move to the vast lands of Oxnard if you do not appreciate the humble, peaceful atmosphere of Santa Barbara.
You don't have permission to flag this entry.
» on 05.30.09 @ 08:42 AM
Target is not just a “cheap-skate” store. It provides good quality and stylish items at an affordable price. Kids love their styles and Moms love the selection and price. The South Coast should find a way to bring this store catering to the middle class closer to home.
You don't have permission to flag this entry.
» on 05.30.09 @ 09:08 AM
Wow whatta montage! The Target haters verses the Target lovers. Is there any subject on the south coast that drives more animosity, hatred, division and derision than building something? My God such venom by the anti crowd! Calling soccer moms fat with nothing better to do than shop. Who is this ***hole? I’d love to grab you by yer collar and drag you home to your mother and have you explain that statement to her you ungrateful POS! Those accusing the Target lovers of spamming sound like the AH’s of SB’s anti building crowd who, BTW, do just that. I know, I’ve been a victim of that and many other cowardly miscreant tactics by the unholy gods of no-nothing-never in SB (as the Editor knows well of).
On the subject of Target. Yes bring it in, do it now and fast. I agree it should go on the property close to Camino Real across Hollister (where they wanted to put apartments, bad idea). I agree that putting it on the airport property is bad for Goleta and only benefits SB. If SB residents want a target in their city build it in your city. Good luck with that one as the no-nothing-nevers crank up the hate machine (honestly these people would kill their own mothers rather than see a single building be built in their gang banger capital).
As far as the extra traffic goes, when are you idiots ever going to wake up and realize that we are going to have to widen, extend and build new roads? This insane asylum approach to traffic circulation is a 40 year old failure. You are not going to make traffic flow better by saying no to every development in town forever. Widen Fairview to 4 or more lanes (6 lanes between Calle Real and Hollister) from Cathedral Oaks to the airport. Do the same with Glen Annie/Stork, Los Caneros, Patterson and Turnpike. Widen Cathedral Oaks to 4 lanes from 192 to the 101 out west, Hollister to 4 or more lanes for the same distance and complete a southern arterial consisting of a 4 lane road following the old Phelps RoW from Hollister/101 south to El Colegio, El Colegio to Ward Memorial back to 101. And then extend Turnpike south along the creek and up over Ward to terminate Fairview and end at the airport terminal with a ¾ clover leaf at Ward. This would crisscross the valley with a one mile grid of 4 or more lane arterials that would be very robust against traffic jams. It would also add another 6 lanes of east west traffic flow in the valley. This would mitigate the 40 years of growth at UCSB where absolutely nothing was done by the state to accommodate UCSB’s doubling of student body and staff. It would also mitigate the enormous traffic generated by the replacement of single families in single family dwelling units with multiple tenants and families working in the low tax service industry or attending UCSB. The point here is stopping traffic improvements did not stop growth nor did it preserve our little town charm. We grew anyway and without the benefit of infrastructure improvements. So build the damned Target and widen the damned roads and all the nay sayers can just shut up for a change. Let’s get something done for crying out loud! Now that’s a change I can believe in!
You don't have permission to flag this entry.
» on 05.30.09 @ 10:42 AM
Target sells cheap crap just like K-mart.
O.K for oxnard or Santa Maria, with all their illegals, but not Santa Barbara.
TACKY, TACKY,TACKY.
You don't have permission to flag this entry.
» on 05.30.09 @ 01:02 PM
What is with these BANANAs around here? Anybody heard of private property rights? Or don’t they exist in California? Haven’t the nogrowth-oneworld-regulationis everything-savetheenvironmentatallcost types done enough to ruin this state already? And so typical of those types to accuse their opponents of false postings. Not that they would ever do such a thing themselves, of course. Get a life, people, and realize that the world won’t stop just because you’ve been privileged enough to live in paradise for a while.
You don't have permission to flag this entry.
» on 05.30.09 @ 05:03 PM
The pro Targeteers obviously don’t live in Goleta - already we have to suffer with your weekend traffic spending sessions on crap you don’t need at Cosco and other Camino stores - yes we see you exiting off the freeway ramp from everywhere but here what are we, factory outlet row??
You don't have permission to flag this entry.
» on 05.30.09 @ 05:04 PM
I LOVE KMART DO YOUR SHOPPING THERE what’s wrong, not “classy” enough for you? Have to rub elbows with the riff raff? The crap isn’t up to your crap standards?
You don't have permission to flag this entry.
» on 05.30.09 @ 05:14 PM
Everyone dissing K-Mart obviously have not been there in a while. They have been forced to clean up their act BECAUSE of Target and Walmart. Good old fashioned competitive capitalism at work. Be fair and give it a try, or are you too snobby to go there but not snobby enough to go to all the other high end stores you complain about? What is this, middle class snobbery?? Waah them rich peeple stores is too expensive and that Kmart is too stinky whaa I waanna Tawgit (but you have enough money to drive 80 miles) what a bunch of babies.
You don't have permission to flag this entry.
» on 05.30.09 @ 05:32 PM
AN50 the man with the big ideas - it’s a fair bet you don’t live in Goleta and drive around here every day - always just a convenient freeway on and off for Santa Barbarians - who is going to pay for all that and who wants it? Will you be the first to open your checkbook so y’all can come shop in our backyard with ease?
You don't have permission to flag this entry.
» on 05.30.09 @ 07:45 PM
This store will have Union jobs that pay $15 per hour with full health insurance, right?
And the products sold will be made in USA, right?
And a project approval here will require no zoning changes or modifications, would it?
And any new big store would not simply shift sales and tax revenue from other stores in the same area, would it?
You don't have permission to flag this entry.
» on 05.31.09 @ 04:52 AM
Let’s create a fixed winged aircraft there with fire fighting stricking capabilities!!! Looks like we are going to need it
You don't have permission to flag this entry.
» on 05.31.09 @ 07:22 AM
I don’t get it - the land is under ownership of the City because it is airport property. The City is tasked with running the Airport. What business do they have leasing public land for commercial purposes? Are they in the real estate development business? The land should be sold if it is not to be used for City Airport purposes!! This is corruption.
You don't have permission to flag this entry.
» on 05.31.09 @ 07:25 AM
AN50’s an idiot! Most of what comes out of his mouth is trash.
He lives in Santa Barbara so doesn’t care one whit about Goleta.
You don't have permission to flag this entry.
» on 05.31.09 @ 07:49 AM
We travel south to shop at Target several times a year to take advantage of the savings from Target’s greater efficiencies. When gas prices were low, the difference in the sales tax nearly paid for the gas.
I can understand why city council members might try to keep the more efficient retailers out of our area. But I think it would be a better idea to have the sales tax go to meeting the needs of our community. And anything that cuts down driving will help the environment.
Unfortunately, I don’t think that the interests of working people and the environment are a priority for the city council, based on their past decisions.
You don't have permission to flag this entry.
» on 05.31.09 @ 08:01 AM
This store will have Union jobs that pay $15 per hour with full health insurance, right?
And the products sold will be made in USA, right?
And a project approval here will require no zoning changes or modifications, would it?
And any new big store would not simply shift sales and tax revenue from other stores in the same area, would it?
You don't have permission to flag this entry.
» on 05.31.09 @ 08:02 AM
Yes the land should be turned back over to Goleta and revenue directed accordingly if it is to be used for this purpose and not for airport purposes. Otherwise Santa Barbara has no business making decisions affecting the quality of life in Goleta.
You don't have permission to flag this entry.
» on 05.31.09 @ 10:21 AM
Oh for God’s sakes. A LOT OF US live in Goleta… and we DO want a Target. You all are just gonna have to get a life - we’ve got one - and we’d rather pay less for the SAME ITEMS at Target than MORE at Macy’s, etc. I agree it s/b Goleta that gets the taxes, but I can’t help that.
You don't have permission to flag this entry.
» on 05.31.09 @ 11:25 AM
The main reason to keep out large corporations is to avoid them giving local businesses a run for their money, but frankly I don’t think target will do this here. Even though best buy is here, I don’t think radio shack will go out of business, they’ve been in those locations for years. However I don’t think it should be built on the lot across Hollister because that’s the only nature we’ve got left over there. It needs to be put in where K-mart currently resides, because frankly I think we can all agree that K-mart is a terrible store. I’ve never had a positive experience in there, and it’s dirty and unorganized. I’m tired of needing to drive 45 minutes just to shop at target. I see absolutely no cons, except if they replace K-mart the lines at cajun kitchen might be even longer! hah
You don't have permission to flag this entry.
» on 05.31.09 @ 06:52 PM
anyone opposing having a target in Santa Barbara has probably never shopped there. The quality of products at the price Target offers is unbeatable. And complaints about wreckless consumerism are inane. People are willing to drive half an hour to shop anyways. Why not keep that business in town and cut down on gas consumption and toxic emissions? and traffic? Target opens at 9am and closes at 9pm. When will that really conflict with anyone’s morning commute? And who exits at Fairview to get to UCSB? There are definitely better routes to take. I love Target. I can easily spend over $100 on every visit. Maybe having one so near may not be such a good thing?
You don't have permission to flag this entry.
» on 06.01.09 @ 04:57 AM
I agree with what Lycaste Aromatica had to say… If Sears is on the way out then putting a Target in it’s place is the lesser of two eviles. That mall is dead to everyone who does not drive a BMW or better.
You don't have permission to flag this entry.
» on 06.01.09 @ 05:31 AM
To Goleta Man, since you don’t know where I live you are out on a limb. But take a look at the proposal I made for mitigating traffic in the valley. This is not some pie in the sky off the cuff crap. It is a culmination of years of work trying to solve the bad traffic in Goleta that is the result of NOT doing these upgrades. Financing should be done by the state since 90 % of the added traffic in Goleta can be directly attributed to UCSB. Another 5% is increased airport traffic with the last 5% the difference between loss of traffic with the flight of high tech jobs from the valley and the influx of low paying retail jobs. Unfortunately, the last 10% has paid 100% of the mitigation costs for traffic improvements which obviously are not enough to mitigate UCSB impacts. The old tired failed and quite stupid tactic of thwarting traffic improvements to stave off growth have brought us the very traffic jams and miserable living conditions that growth was supposed usher in. When one of the no growth advocates on the south coast can explain to me the logic of screwing your living environment in order to preserve your living environment, I’ll be ready to listen. Bravo, team Goleta for shooting yourself in the foot decade after decade! The only urban area worse than Goleta for the world’s worst traffic management, the city of Santa Barbara where mitigating current conditions is now more costly than the city is worth.
As for Target, the traffic is already there just confined to the one freeway we have. Putting the store in either the City of SB or Goleta would remove traffic from the 101 but add to surface streets. Make the improvements and get on with it. Need money? I hear Obama is firing up the printing press right now for this kind of thing.
You don't have permission to flag this entry.
» on 06.01.09 @ 06:39 AM
I wanna Tawgit I wannna Tawgitt waaaah boo hoo evewybody else gits one wahhh
You don't have permission to flag this entry.
» on 06.01.09 @ 06:50 AM
You’re ignorant and pretty surely not a Goletian. You don’t even know where the property in question is, because it is Los Carneros and Hollister that will take on the additional traffic. Los Carneros is the route to UCSB not Fairview. Target traffic would be all day and all weekend. It isn’t just the commute - it is lunchtime and dinnertime and all day traffic that is the problem. Goletians use Hollister for a thoroughfare all day. Those people that are willing to drive to shop are usually on their way to other locations and other shopping (Los Angeles, Ventura) and would drive there anyway. This is not going to save any gas consumption and emissions. They would have to be stupid to drive that far just for Target shopping - well maybe that’s not too much of a stretch.
The airport has no business participating in a commercial venture with City property - if the land were converted to an open space park for public use then yes. An airport annex for public use then yes - a Target?? NO not the City’s business, this is a private venture for private gain. The City is trusted with the land to benefit the public, not to benefit a corporation.
You don't have permission to flag this entry.
» on 06.01.09 @ 06:59 AM
WAaahh I too good fo kmart and dose mall stowahs is too expensive fo poor me and dat Kmart is too twashy and I dont got a BMW so dem other stores are way out of reach but I got enuf time and money to drive out of town becasue I wanna Tawgit I wann Tawgit (sob)
Are you people insane??
You don't have permission to flag this entry.
» on 06.01.09 @ 07:12 AM
The land on the other side of Hollister across from Cosco is much better suited for this. The traffic is already there for Camino Real Marketplace and it would be one stop shopping. Put Target across from the airport and you have constant traffic from Camino Real along Hollister to Target, further jamming up the already jammed Glen Annie /Hollister intersection (more idling polluting cars at the light). If there really are so many driving out of town just to shop at Target how about a Target shuttle bus? Driving there just for one store is idiotic.
You don't have permission to flag this entry.
» on 06.01.09 @ 07:36 AM
One more vote here for Target! I know many people who make a special trip south just to shop in the nearest Target store. Think of the reduction in traffic and pollution on the 101 (which is already terrible) if this is approved, not to mention the additional jobs and tax revenues for our local economy. GO TARGET!
You don't have permission to flag this entry.
» on 06.01.09 @ 07:54 AM
Target sells junk to the illegal immigrants just like K-mart. We don’t need any more tacky stores that sell junk, just like we don’t need any more illegal immigrants.
You don't have permission to flag this entry.
» on 06.01.09 @ 08:04 AM
I thought the Sears was going out of business. That would be a perfect location for a Target.
You don't have permission to flag this entry.
» on 06.01.09 @ 08:50 AM
Yes please!
You don't have permission to flag this entry.
» on 06.01.09 @ 09:17 AM
I’m probably younger than most of the people posting here, and half of you are acting like a bunch of bumbling idiots. I’m sorry but since when is it okay to act obnoxiously uneducated, but still think your opinion will be valued? If you have a real say in this situation regarding Target, maybe you shouldn’t act like a group of immature children? Just a thought.
You don't have permission to flag this entry.
» on 06.01.09 @ 10:21 AM
Does anyone see any similarities in these posts (other than the usage of first name only - (very rare in Noozhawks comments) Why, it’s almost as thought they were all done by the same person? Could it be?
Dan: Please let it be true!
Suze: Santa Barbara so needs a Target.
Katy: YES! Its a win all the way around.
Nancy: Wonderful…hope this goes through quickly!
Sharon: Yes, a Target store in the Santa Barbara area would be appreciated.
Alissa: It’s about time! Target is a great store.
Barb: FABULOUS!
Richard: One more vote here for Target!
Kim: Yes please!
You don't have permission to flag this entry.
» on 06.01.09 @ 12:46 PM
Sorry Marj, I didn’t mean to leave you out -
Marj: Oh please, oh please oh please let there be a Target in the SB area.
You don't have permission to flag this entry.
» on 06.01.09 @ 12:48 PM
Bob: Wow! A target in SB! Just what I always dreamed of!
Lynette: Great! I won’t have to drive to Ventura ever again!
Mary: Oh yes! This is wonderful news!
Judy: Somebody pinch me! This is just what we need!
Enviro Joe: Good news for the planet! Please tell me I’m not dreaming!
Katie: YAY! Finally! I get to shop til I drop!
Lynn: Oh please please! Let us have a Target we have needed this so long!
Hey this is fun :)
You don't have permission to flag this entry.
» on 06.01.09 @ 01:00 PM
Private property rights, John Locke? This is public property - City owned.
You don't have permission to flag this entry.
» on 06.01.09 @ 04:55 PM
Put it in Montecito
You don't have permission to flag this entry.
» on 06.02.09 @ 04:01 AM
Targets belong where you find them, in lower economically suppressed areas. Goleta is finally pulling itself up please don’t drag it down to Lompoc and Oxnard’s standards. If you want a Target so bad move to one of those areas and everything you will find there will be to that Target standard.
You don't have permission to flag this entry.
» on 06.02.09 @ 05:01 AM
I just don’t understand why so many people here are against a Target. I didn’t see any opposition to Best Buy? Do we need a Best Buy? I sure do not! Do we need two (!!!!) Coach stores in SB? Two Macy’s? Why is SB/Goleta welcoming to other chain stores but not Target? I think ALL chain stores should then be banned from SB, small, large, cheap, expensive - all of them!
There is a reason why the KMart in Goleta is one of the best performing KMart stores - it has no competition whatsoever and so a lot of people shop there (young families, students!
If you don’t like to shop at Target, do not go there - nobody is forcing you to.
Besides groceries, insurance, mortgage and utilities, I spend most of our hard earned dollars outside of SB (either online or in Ventura) and I know countless other families who do the same because we do not have any inexpensive choices here in SB.
So, the next time the city officials of SB or Goleta cry about not having enough money to cover the expenses, think about how many extra $ a Target would bring to SB/Goleta!
You don't have permission to flag this entry.
» on 06.02.09 @ 05:26 AM
Oops. You’re right, “Huh”, it’s not private property, meaning it generates no tax revenue. I wonder if the city might somehow get financial benefit from putting a Target there? Like sell the land? Or lease it?
You don't have permission to flag this entry.
» on 06.02.09 @ 05:59 AM
You target lovers just don’t get it. Target is one more big box that sells junk, just like K-mart. It’s just that the prices are a little higher for the same junk. The last thing we need is one more big box selling junk to the poor. let the poor drive to Oxnard to buy their junk.
You don't have permission to flag this entry.
» on 06.02.09 @ 06:50 AM
Why don’t all the poor people just MOVE to Oxnard? Who needs them here?
You don't have permission to flag this entry.
» on 06.02.09 @ 08:28 AM
I must be missing something. Why do some folks think that having the “poor” people drive to Oxnard and back to visit a Target, thus spending time and using gasoline they can ill afford, when a Target here would save all that time and gasoline and generate tax revenue locally? If ya don’t wanna shop in Target, then don’t. But why deny it to those who do? Buncha control freaks out there.
You don't have permission to flag this entry.
» on 06.02.09 @ 09:18 AM
Where in the hell did all these shameless, arrogant, condescending, blowhards come from? I don’t think it was ever acceptable for wealthy or well off individuals to flaunt their particular lot in life so flagrantly at the poor. I hope all you AH’s who want the poor to drive somewhere else to shop lose your damn job, pension, home and any other means of income and land in the street, I really do. You need a good arse kicking from life. Protesting a store because it caters to those on the lower social economic scale is worse than the already asinine elitism this insufferable town displays. Some of the anti-Target posts here reflect very poorly on the kind of people Santa Barbarians’ have become; selfish, pop-cult, elitist, self absorbed, narcissistic, hypocritical, fear mongering, busybody, know nothings. And that’s the good attributes! And yes you know who you are and so do we. There are real problems with locating this particular store here and some have addressed those problems, the traffic, the sales tax dollars and where the best location should be. But denigrating soccer moms and the poor and making such blatant classist statements show a real, true shallowness that has emerged as the quintessential Santa Barbara personality, “really it’s all about how wealthy, and beautiful I look in my beautiful wealthy town, even though I’m a nasty diseased whore inside and the beauty just hides the rot underneath”. Protesting a store that provides inexpensive goods to the least of us is yet another example of how Santa Barbarians’ protect their “small town charm”, yah, real charming. Shame and lots of it, on all of you classist, elitist jerks out there.
You don't have permission to flag this entry.
» on 06.02.09 @ 03:16 PM
Well put, AN50. The self-absorption and narcissism, not to mention hypocrisy, of some of these folks is truly breathtaking.
You don't have permission to flag this entry.
» on 06.03.09 @ 07:19 AM
I got news for you, bub:
You are the pot calling the kettle black.
I have never in all my life ever come across someone who was more nasty, arrogant, selfish, pop-cult, elitist, self absorbed, narcissistic, hypocritical, fear mongering, busybody, know nothing, and AH, than you.
Every time you open your acidic mouth out comes pure vile. I don’t understand how your wife can put up with you. I’ll bet she is miserable having to live with the likes of you.
You don't have permission to flag this entry.
» on 06.03.09 @ 11:04 AM
“I just don’t understand why so many people here are against a Target. I didn’t see any opposition to Best Buy? Do we need a Best Buy? I sure do not! Do we need two (!!!!) Coach stores in SB? Two Macy’s? Why is SB/Goleta welcoming to other chain stores but not Target?”
Here’s your three word answer: LOCATION LOCATION LOCATION!
You don't have permission to flag this entry.
» on 06.03.09 @ 12:37 PM
Thanks John, for the support. Just when I get my breath back we get more of the same dopy crud from these people. To Mr. Reply (aka less is more) or whoever you are, you assume too much, like whether I have a wife or not. As for the rest, I take issue with the know nothing part, since I know way more than you do, in fact I know so much more than you that it is often mistaken as arrogance and condescension and well my delivery is rather long winded so yep the blowhard is probable right as well. As for the rest, I am definitely not pop cult or hypocritical but I’ll take the rest, especially the AH part. I have in the past admitted to many of these traits when confronted by loser morons who can dish it out but not take it. So what is your point? Is it because I call nit wits like you nasty names that make you want to cry to your mommy it’s ok for you to pick on the poor and soccer moms? What a creep! You want to go after me, fine bubba; I actually enjoy it, as the editor of this daily is well aware of. But you go after moms and the lesser of us all, you elitist ne’er-do-well and yes I will turn on you with plenty of righteous anger and venom. Debate this project on its merits and leave the disparaging and classist shallow attacks on the most vulnerable of our society out of it you big coward. If you were to say any of these wretched elitist remarks in front of me I’d knock your damn dentures out. Jeeze, who the hell do you creeps think you are anyway? To the editor, sorry it had to devolve once again into this; I guess I bring the best out in people. Cheers!
You don't have permission to flag this entry.
» on 06.03.09 @ 05:05 PM
“I just don’t understand why so many people here are against a Target. I didn’t see any opposition to Best Buy? Do we need a Best Buy? I sure do not! Do we need two (!!!!) Coach stores in SB? Two Macy’s? Why is SB/Goleta welcoming to other chain stores but not Target?”
Here’s your three word answer: LOCATION LOCATION LOCATION!”
I would really like to have a Target in GOLETA, ON GOLETA LAND (WHERE I LIVE) because of the sales tax it will bring in. The reason why Goleta Union School District is “basic aid” and thus has a lot more money than SB is due to the sales tax revenue and property taxes that come from the Camino Real Marketplace! A Target in Goleta (not on SB land) would mean more $ for our Goleta Schools - sounds great to me!!!!
You don't have permission to flag this entry.
» on 06.04.09 @ 06:19 AM
Extra money NEVER goes to schools, it goes to overpaid government bureaucrats and employees. You’re dreaming if you think a Target will somehow buy textbooks and hire teachers.
You don't have permission to flag this entry.
» on 06.04.09 @ 09:24 PM
Target Suckers- You want to know what target sells that I can not get anywhere else? Bawls energy drinks in the 16 oz cans. I can buy the 10 oz bottle for $2.59 each here in Santa Barbara or I can buy a pack of four cans at target for $5.49.
Many are implying that all those who drive to target are ignorant or trashy, how about poor college students trying to work towards a better life? I am not some wealthy elitist who has time to complain about “too many boxes”. I work full time and am a full time student between this and caring for my ill mother I’m lucky to get four hours of sleep during the week. I need energy to function and I get that from energy drinks.
The decision to drive is a matter of a simple cost benefit analysis. $2.59/10 oz vs $5.49/64 oz. When I factor in the cost of gas and my hourly wage the trip costs an additional $27. Therefore it is cost efficient for me to drive to target as long as I buy more that 10 energy drinks. Considering the fact I have purchased as many as 48 at a time (saving $133) I would say the drive is well worth it.
Also in response to other’s comments
“Dalai Lama” are you really saying that if people can not afford the ridiculously expensive clothes her in SB they should go naked. In 3 years I’ve bought all but 4 items of clothing online. The city loses a lot of tax revenue because so many people can not afford or chose not to pay these high end prices.
Are you jokers complaining about traffic serious? The ONLY traffic problem in SB is the commute from Ventura. This is the LEAST congested area I have ever lived.
“Antitarget” I can not believe you had the audacity to tell anyone who is not extremely wealthy to move to Oxnard so SB can remain one of the top 10 wealthiest cities then call it humble. Do you know the definition of humble cause your post was about as far from humble as you can get. Sorry I can’t move to Oxnard or Santa Maria UCSB is located here you so I have to put up with the pretentious aholes here.
You don't have permission to flag this entry.
» on 06.04.09 @ 09:49 PM
I believe the Citrix or incubator options are a much better use of the land. We don’t need any more low wage jobs on the south coast. Its better to build on what we’ve got and attract more technology -oriented firms that pay the kinds of wages that allow people to live in this area, not commute from Lompoc, Santa Maria, or Ventura.
You don't have permission to flag this entry.
» on 08.13.09 @ 05:43 PM
I’m so tired of hearing all the negative remarks said about having a Target in this town. Who cares if a big corporation comes to our town? This town needs it! There are no good places for middle income families to shop at. Kmart doesn’t cut it. It’s dirty and doesn’t have good quality merchandise. The only reason it’s one of the biggest money making stores, is because the people in this town have no where else to go. We We are tired of having to spend time and gas money going to Target locations in other cities. Wouldn’t it be nice to use that money in our own town?
You don't have permission to flag this entry.
More Local News »
Goleta Police Warn Public About Recent Home Burglaries
Witnesses report seeing a suspect going door to door in the neighborhood around Scripps Crescent Street
Approval from Santa Barbara County Supervisors the Last Step for Venoco’s New Pipeline
The board will consider an ordinance allowing the company to begin transporting oil via a pipeline that has already been built, instead of by barge
Pacific Storm Expected to Bring Rain, Wind Back to Santa Barbara County on Tuesday
Weather officials say South Coast could receive up to 1½ inches of rain with wind gusting to 30 mph
Santa Barbara-Goleta-Montecito Open House Listings: Feb. 5, 2012
Coldwell Banker, Prudential and Sotheby's post Sunday open house listings
Open House Listings: Feb. 4 & Feb. 5, 2012
Weekend open house listings for Santa Barbara, Goleta, Montecito, Carpinteria and Santa Barbara County
Weather: Fair 59.0º
Search Noozhawk »


