Freeze! Locals Stand Up Against Poverty

In a flash, a movement without a movement makes a silent statement

Activists freeze in their tracks in downtown Santa Barbara on Sunday as part of a global rally against poverty, with only a poster to show as a sign of their movement.
Activists freeze in their tracks in downtown Santa Barbara on Sunday as part of a global rally against poverty, with only a poster to show as a sign of their movement. (Giana Magnoli / Noozhawk photo)

By Giana Magnoli, Noozhawk Staff Writer | Published on 10.18.2009

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At 3 p.m. Sunday, a portion of State Street had additional obstacles for tourists and locals walking around downtown — people frozen in place along the sidewalk.

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A whistle rang out from the corner of De la Guerra and State streets that prompted at least 40 people to stop where they were for almost 10 minutes.

Passers-by navigated around them or stood nearby to watch. There were many cups frozen halfway to mouths, steps half-taken and even a violinist with his bow stuck halfway across the strings. More than one pedestrian gave in to the temptation to poke the statue-like figures, but most just wanted to know what the group was up to.

The group was part of a global grassroots movement — Stand Against Poverty. Its larger movement, “Stand Up and Take Action,” has millions of participants worldwide to demand progress toward the Millennium Development Goals put forth during the U.N. Millennium Summit.

Santa Barbara’s contribution, the freezing flash mob, was organized by Education Generation UCSB. The student organization was created in 2008 and supports a Canadian program, educationgeneration.org, which provides scholarships to students around the world.

Melissa Veras, one of the UCSB group’s organizers, said this particular method of attention-getting was chosen because of its fun factor.

While 12 people participated in the group’s march last year, many more showed up to Sunday’s event. Education Generation UCSB approached local nonprofit and performing arts groups to participate, as well.

“It’s something easy, something fun and it appeals more than a march,” Veras said.

The group was pleased with the attention and, its members hope, increased awareness.

“It’s the most peaceful, impactful effort at getting poverty more resolved,” Veras said.

More than 116 million people participated in last year’s events worldwide, which broke the Guinness World Record for largest mobilization. This year, Stand Against Poverty reported 8,192 events planned during the weekend action period.

The Millennium Development Goals include a framework to end poverty and inequality by 2015. The eight goals are eradicate extreme poverty and hunger; achieve universal primary education; promote gender equality and empower women; reduce child mortality; improve maternal health; combat HIV/AIDS and other diseases; ensure environmental sustainability; and develop a global partnership for development.

— Noozhawk staff writer Giana Magnoli can be reached at .(JavaScript must be enabled to view this email address).

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» Realist on 10.19.09 @ 06:04 AM

Is this another one of those “make the wealthy feed the poor” symbolic campaigns that will achieve nothing?  End poverty and inequality in 5 years? Good luck with that one. It won’t happen by standing around frozen doing nothing. Does ending inequality mean everybody should be equally poor? Well that’s already happening, maybe it is achievable. I will be on an end socialism by 2015 campaign, and I won’t be standing around doing nothing to achieve it. The best way to end poverty, improve the environment, empowering women etc etc is productivity and the incentives of capitalism, liberty, worldwide democracy, innovation and a strong economy. It’s already been proven. The wealthiest countries have never been socialist tyrannies. Take the shackles off of the American people!

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» Anon on 10.19.09 @ 10:04 AM

I just don’t get it. Start buying lunch to one of the many homeless people on State St., that would be something really concrete, not marching or freezing or whatever they did.

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» Josephine on 10.19.09 @ 10:53 AM

While all noble intentions deserve respect, one is really left wondering about the effectiveness of this campaign. Solving problems - and what problems! - by standing still, yes that’ll work.

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» R(A)dical on 10.19.09 @ 12:00 PM

A more effective action would be to start doing something like Take Back The Land, Homes Not Jails, or Food Not Bombs does. The days of symbolic protests achieving anything is over, those in power have shown that they don’t care a bit what populations have to say.
‘Course, it requires people to have the spine to stand up to the pigs *cough* excuse me, police, who will no doubt try to put the homeless back on the street make those who are fed hungry again, to “protect and serve” them, of course.

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» How about creating American jobs on 10.19.09 @ 08:28 PM

Trial lawyers and unions are killing American jobs, and the Democratic party is paid off by both—creating poverty in our own country—Thanks liberals

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» Paul on 10.25.09 @ 11:48 PM

Aren’t people supposed to get a job and work to end poverty; not just stand around on the street?

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» ? on 10.28.09 @ 10:01 PM

Uau, all your comments are great. Now tell me: What have YOU done so far?

These people, by freezing increased awareness. Please go and do something too.

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