Ameravant Offers Tips on How to Maximize Web Presence

Internet traffic strategies all part of the Goleta Valley Chamber of Commerce's B2B breakfast menu

Ameravant Web Design founder Michael Kramer shared Internet optimization advice with Goleta Valley Chamber of Commerce business development manager Max White and more than 100 other chamber members.
Ameravant Web Design founder Michael Kramer shared Internet optimization advice with Goleta Valley Chamber of Commerce business development manager Max White and more than 100 other chamber members. (Valerie Kushnerov photo)

By Valerie Kushnerov | Published on 04.16.2009

  • E-mail
  • Print this page Print
  • Comments
    • Share

Ameravant Web Design, sponsor of the Goleta Valley Chamber of Commerce’s April Business 2 Business Breakfast, shared tips on how businesses could maximize their presence on the Web. Ameravant founder Michael Kramer noted that of the 114 business attending the breakfast, approximately 80 percent said they were dissatisfied with the performance of their Web site to produce business.

He offered a number of guidelines to help businesses bring more traffic to their sites.

How do I attract more visitors to my Web site?

First, you need to understand the basic elements of good Search Engine Optimization, or SEO, and then modify the text on your site to meet the guidelines of search engines like Google. Most common text areas are:

» META Title. Displayed in the browser header bar, this is the text you see if you bookmark or save a Web page as a Favorite. Guidelines include starting with a geographic location such as “Santa Barbara;” adding vertical keywords such as “Santa Barbara Small Business;” and adding horizontal keywords such as “Santa Barbara Small Business Web Sites.”

» META Description. Use the same Meta Title but make a sentence out of it, including a period at the end. Example: “We build Santa Barbara Small Business Web Sites.” Not more than two brief sentences.

» META Keywords. These are not used by Google but are used by other search engines. Do not use the same word over and over, such as “Santa Barbara” multiple times. For example, don’t say “Santa Barbara Small Business, Santa Barbara Small Business Web Sites.” Not more than 25 words.

» Perma Link URLs. Try to put your keywords into the URL of the page. For some Web sites this will be impossible. You may need to upgrade the technology of your site to do this. For example, http://www.ameravant.com/Santa-Barbara-Small-Business-Web-Sites.

» “H1” Heading Tags: The body content of your page would optimally have large title text, containing the keywords for that page. For example “Santa Barbara Small Business Web Sites.”

» ALT Text: This is the text you see when you hover your mouse over an image. All images should have Alt text. Hover your mouse over the image and you will see the Alt text.

» Flash Web Sites: Stay away from all Flash Web sites. In general, Flash sites are not visible by search engines.

» Click here to check your Web site for current development standards. Enter your Web address and click the “Check” button. Fixing the errors is for programmers, not for site owners.

What is Search Engine Marketing “SEM”?

You can use SEM to drive traffic back to your Web site from outside your domain. To view how Google ranks each page of your site, you will need to install the Google Toolbar. Click here to download it, click “Install Google Toolbar 6” and follow the download and installation prompts.

The Easy Solution:

If you find it difficult to modify the text on your Web site to meet the Google guidelines, contact Ameravant for a free consultation. Ameravant offers business Web sites that start at $1,000, including a full content management system, allowing you to easily update all areas described above.

The Business 2 Business Breakfast is a monthly event of the Goleta Valley Chamber of Commerce. Click here to register for the May 2 breakfast.

Valerie Kushnerov is operations director at the Goleta Valley Chamber of Commerce.

Comments

Noozhawk's comments are moderated, but by posting here you accept your responsibility to follow our rules.

  1. No abusive, defamatory or libelous attacks. In plain English: No personal attacks.
  2. No vulgar or discriminatory language.
  3. If you do not follow these rules, don't be surprised if your comment is removed.
  4. Please use the Report Abuse button on offensive comments.
  5. Share what you know, ask about what you don't. Give us your eyewitness accounts, observations, background and history. Tell us what else you want to know about the story.
  6. Stay on the topic, PLEASE TURN OFF YOUR CAPS LOCK, and forgive people their spelling errors.

Noozhawk's intent is not to limit the discussion of our stories but to elevate it. Thank you for your respectful participation. Click here for our complete Terms of Use.

Comments are moderated, and will not appear until they've been approved.

You must be a registered user to comment. Create a user account

Log in




Auto-login on future visits

Forgot your password?

More Local News »

Ballot Measures On the Table at Chamber Luncheon

The Aug. 11 roundtable discussion will focus on the November election

Choir at CSU Channel Islands Offers Community Audition

Auditions, by appointment only, will be held Aug. 21 in Camarillo

GilbART Sale a Benefit for Speaking of Stories

All of the pieces, by Steven Gilbar, will be priced at $40

Financial Advisor Ross Adams Joins Crowell, Weedon & Co.

He reunites with a longtime colleague at the Santa Barbara firm

UCSB External Research Funding for 2009-10 Breaks Record

The university receives $222 million, a 28 percent increase over the previous fiscal year

Weather: Fair 68.0º


© Malamute Ventures LLC 2007-2010 | ISSN No. 1947-6086

Web Design & Development by PixelFive