JM Holliday Associates: Silvergreens Opens Paseo Chapala Restaurant

Isla Vista's health-food mainstay now serving downtown in a green atmosphere, too.

By Barbara Pearson | Posted on 12.01.2008

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Silvergreens' new downtown location in Paseo Chapala is serving up healthy food that more than satisfies the restaurant's
Silvergreens’ new downtown location in Paseo Chapala is serving up healthy food that more than satisfies the restaurant’s “Eat Smart, Live Well” motto. (Will Montgomery photo)

Continuing a successful tradition started in Isla Vista, a new flagship Silvergreens restaurant has opened within Paseo Chapala, 791 Chapala St., just across from Paseo Nuevo.

Jay Ferro and Brian Rocha, purveyors of fine health food on the South Coast for more than a decade, are bringing the best of their healthful culinary talents to Santa Barbara from their original location in Isla Vista. The new locale will serve lunch and dinner and will eventually offer breakfast with an expanded menu of healthy foods in keeping with the restaurant’s “Eat Smart, Live Well” motto.

The new restaurant features both interior and exterior patio dining and is a visual treat of contemporary interior spaces, fresh colors and unique finishes. The facility was designed by award-winning architect Michael Holliday AIA of JM Holliday Associates with assistance from AB Design Studio and REOLO Graphic Design. Bill Shields of Armstrong Associates was the general contractor for the project.

The interior architecture represents a refreshing, contemporary departure from many other health-food venues in town and has also received a Built Green 3-Star Certification as a green restaurant, the first in Santa Barbara. The crisp clean interiors resonate the smart, healthy, green focus of the Silvergreens fare. The facility incorporates clean, efficient design features; energy-efficient lighting, recycled building materials, low Volatile Organic Compound paints, finishes and adhesives; tables made from locally harvested wood; high-efficiency HVAC units; and other energy-conserving systems that exceed minimum Title 24 Energy conservation requirements.

“Silvergreens has presented a great opportunity to work with forward-thinking clients to design an innovative new Green restaurant, one that sets a new green standard for Santa Barbara,” said Holliday, who was also the architect for the recently opened Esau’s Café, also in Paseo Chapala.

From Silvergreens’ fresh breads, soups, dressings and hand-cut fries, to roasting its own meats and vegetables, the bulk of the menu is made from scratch each day. The restaurant uses only natural, fresh ingredients. Creating its own recipes allows control of the flavor and nutrient value of every menu item. The Silvergreens mission has always been to prepare food that is as healthy as possible without compromising taste.

The Nutricate receipt system, which prints the precise nutritional information directly on each customer’s receipt, will also allow customers to be informed of the nutritional value of their food. Nutricate empowers individuals to manage their own health and dietary intake which is good for society and ultimately for business.

The new Silvergreens restaurant is an exciting health-conscious restaurant concept for Santa Barbara and, judging by the creative interior design and great-tasting food, it is sure to be a success with the downtown business crowd.

Barbara Pearson represents JM Holliday Associates.

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» John in SB on 12.03.08 @ 06:29 AM

Silvergreens is a great place to eat in IV and I can’t wait to check out the new SB location.  From the photos it looks very cool!

John


» VERY COOL! on 12.03.08 @ 06:42 AM

I love the idea of a new health conscious restaurant in the downtown area.  The design and green features of this new restaurant look and sound inspiring.  I really appreciate any new business doing what they can to go green, it’s the future. I can’t wait to eat at this place…...


» Richard Seals on 12.03.08 @ 06:48 AM

Esau’s has been a great new addition to Paseo Chapala and the Chapala Street corridor, the good food and classic SB ambiance are a welcome sight.  I can’t wait to check out this new Silvergreens restaurant, from the photo it looks like a very interesting design.  Thanks for letting us know about these new places.

Richard Seals


» Product placement? on 12.05.08 @ 08:11 PM

I’ve noticed that some of Noozhawk’s stories about new businesses are written by public relations people, or people directly connected to the new business.

I’ve also noticed that Noozhawk has begun requesting donations. Does Noozhawk charge these new businesses any kind of product placement fee? It would seem that some of these stories are essentially free advertising.

[Editor’s note: Just about every story published is essentially free advertising for someone. If we don’t write it, we disclose where we got it.]


» Christine on 12.08.08 @ 04:15 AM

This is a great addition to downtown.  I hope this trend continues. And remember you can enhance your healthy living by getting to our downtown neighborhood by walking biking and busing. Please help clean up our downtown neighborhoods from air and noise pollution. Thank You!


» Great Stuff on 04.01.09 @ 07:42 PM

I heard that AB design studio was involved in the design and creation of this project too. This definately looks like the distinctive design work that AB design studio creates. Silvergreens is a great example of brand identity, quality product and architecture conspiring with a great buisiness plan for a true success!


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