Wednesday, July 18 , 2018, 6:25 am | Overcast 64º

 
 
 
 

Local News

Orfalea to Headline Secrets of Survival Forum

Panel discussion's aim is to help small business owners SCORE in a challenging economy.

Kinko’s founder, entrepreneur and philanthropist Paul Orfalea will be the keynote speaker at a free forum designed to assist small business owners in a down economy.

Paul Orfalea
Paul Orfalea (Alice Williams photo)
Secrets of Survival, sponsored by SCORE-Service Corps of Retired Executives, will be held Jan. 22 at the Santa Barbara Public Library’s Faulkner Gallery. A panel of SCORE experts will share their expertise with small business owners grappling with today’s fragile economy.

Orfalea will speak and introduce the panel, which includes moderator Jim Wolfe, former president and CEO of Balance Bar Co.; consultant and Noozhawk columnist Paul Burri speaking on business management; author and marketing consultant Erin Graffy speaking on sales and marketing; Gary Kravetz, former CEO of National Careers Corp., speaking on employee issues; general contractor Ralph Luikart speaking about negotiation; and Gene Sinser, treasurer of the Montecito Association, speaking about finance.

Among the subjects to be covered are accelerating accounts receivable, bartering, cash discounts, customer acquisition and retention, cutting hours, employee layoffs, extending accounts payable, extending product lines, guerrilla marketing, independent contractors, negotiating leases and other agreements, outsourcing services, renegotiating existing contracts, sales staff training and short-term loans.

Orfalea founded Kinko’s in 1970 to provide UCSB students with competitive copying services. The idea quickly caught on and the Kinko’s chain eventually grew to more than 1,200 stores worldwide. Orfalea retired as chairman in 2000 and FedEx Corp. acquired the company in 2004. He remains involved in a number of business ventures, including West Coast Asset Management Inc.

Orfalea and his wife, Natalie, started the Orfalea Family Foundation, which supports various philanthropic areas, and the Orfalea Fund, collectively known as the Orfalea Foundations. Grants have been concentrated in areas of child development and education, and the Orfaleas also support organizations addressing “learning differences.”

During his school years, Orfalea struggled with dyslexia and attention-deficit hyperactivity disorder, which he credits as the blessings that allowed him to see the world differently from his peers.

“Because I couldn’t read, I learned from direct experience,” Orfalea has said. “Experience is a harsh teacher, because the test comes first, followed by the lesson. But lacking the ability to learn by reading, I embraced every chance to participate in life. I started businesses, like my vegetable stand. I skipped school to watch my father’s stockbroker at work.

“I learned early that I would only get through school with a lot of help from a lot of people. This dependence taught me how to ask for help, and how to provide what help I could.”

Secrets of Survival is scheduled from 6 to 9 p.m. Jan. 22 at the library’s Faulkner Gallery, 40 E. Anapamu St. Admission is free but reservations are strongly recommended. Click here for more information or call 805.563.0084.

Write to [email protected]

Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made through Stripe below, or click here for information on recurring credit-card payments and a mailing address for checks.

Thank you for your vital support.

Become a Noozhawk Supporter

First name
Last name
Enter your email
Select your membership level
×

Payment Information

You are purchasing:

Payment Method

Pay by Credit Card:

Mastercard, Visa, American Express, Discover
One click only, please!

Pay with Apple Pay or Google Pay:

Noozhawk partners with Stripe to provide secure invoicing and payments processing.

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click Here to Get Started >

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.

Daily Noozhawk

Subscribe to Noozhawk's A.M. Report, our free e-Bulletin sent out every day at 4:15 a.m. with Noozhawk's top stories, hand-picked by the editors.

Sign Up Now >