Sunday, March 18 , 2018, 5:02 pm | Fair 59º


Anthony Rock: Is a Healthy, Sustainable Earth Possible?

Saturday's free screening of the Zeitgeist: Moving Forward documentary will help demonstrate the benefits of a resource-based economy

There are few things that affect our environment and, thus, our lives more than money. And despite the fact that there are now more than 1.2 million nonprofits, we still have a long way to go to reach sustainability.

Anthony Rock
Anthony Rock

One might even argue that the net effect of all these nonprofits barely makes a dent in the armor of our corporate monetary system. For good or bad, our lives often become consumed and identified by our work, social standing and ability to access the things that allow us to feel happy.

I’m not saying that money is what we value in our core; it’s certainly not. I’m saying that there’s no substitute for money as it relates to financial freedom. For some time, I have contributed toward nonprofit work regarding ecology, social justice, democratic ideals and civil rights, but now I’m entering into the largest and most forward thinking aspect of nonprofit work — purchasing power.

In both my head and heart, I know that our system of economics is unsustainable by design, and I need to do something about it.

I recently attended an event at the Marjorie Luke Theatre in which Anne Leonard spoke about the state of our unsustainable economic system. She was very clear about how we can’t run a liner system on a finite planet. What that means is that our economic system doesn’t take into consideration the carrying capacity of the Earth. It simply doesn’t have the long-term motivation needed to care about when we’re going to run out of resources. Also, since our economy is built on consumption, then of course inferior products will be pushed onto the people with calculated, planned and perceived obsolescence.

For the past year or more, I have been actively listening to the radio addresses of Peter Joseph on Blog Talk Radio. He’s the man who created the documentaries Zeitgeist and Zeitgeist Addendum. These viral Internet films have been watched all over the world by more than 150 million people, and now’s the time for me to help the Zeitgeist movement promote the release of the third free film, Zeitgeist: Moving Forward.

The film has been translated in 30 languages and will be shown Jan. 15-25 in more than 50 countries at more than 300 locations. While the first two films discuss the need for a better economic system, the last third of Zeitgeist Addendum introduces the concept of a “resource-based economy.”

When I met with Leonard after her event, she agreed that there needed to be a link between the economy and the resources of this planet.

To me, a resource-based economy, or RBE, is the idea that we — all the people of Earth — can work together to use the scientific method for social concern. By doing this, we would focus on satisfying everyone’s basic needs for food, water, shelter, education, health care, creativity, transportation, etc. We do this in part by creating the best products ever designed and provide these material goods to people in a fully accessible way — free. We want to eliminate the need to steal by providing access points, similar to our libraries where you can check out not just books, but all kinds of material things such as video cameras, bikes, tools, computers, equipment, etc.

We would do this, however, not to satisfy our material desires — a losing battle with our current value system — but to satisfy our need to feel accepted as creative beings. How often do we feel less-than when we can’t afford something we want? How often do we get judged in this world by our purchasing power? How often are we brought down by bosses who tell us what to do in an unequal manner? I believe there is a positive vision out of this.

The Zeitgeist Movement advocates and focuses on the concept of the “health” of all people and the “health” of the world. But we define health not in the current economic system perspective of gross domestic product, consumer price index, stock market levels, economic growth, employment levels and globalization, but rather by disease rates, poverty levels, wars, resource waste, crime rates, literacy, drug use, etc.

We believe that the current system of economic control often times values and rewards the wrong things. To prove this point more completely, when we pollute our water, we can then sell bottled water. Is this more healthy because we can now sell more things in a newly created bottled water industry? When we create environments full of toxic chemicals to the point where now one out of every two people statistically are likely to get cancer in their lifetime, is this a good thing because we can sell more cancer “treatment” drugs and grow our GDP? When we allow 30,000 people worldwide to go hungry and die from preventable diseases, is that economically justifiable because we can profit on everyone else who has the means to purchase their way out of those situations? And should we simply lock up and profit from those who steal in order to feed their family, or should we address the root cause — poverty?

I want better than our current system is designed to provide, and I’m asking for you to hear out this theory. Please consider joining me for a free, independent film release at 6 p.m. this Saturday, Jan. 22, at the Marjorie Luke Theatre, 721 E. Cota St. in Santa Barbara. The doors will open at 5:30 p.m., and a question-and-answer session will follow the screening.

For more information, e-mail .(JavaScript must be enabled to view this email address). Click here to secure a free ticket or to RSVP,

This third film is designed to put pieces of information on health and sustainability together in our collective consciousness, and allow us to envision a world that works toward a truly sustainable healthy planet full of peace and scientific collaboration.

— Anthony Rock is a member of the Santa Barbara Chapter of The Zeitgeist Movement.

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click here to get started >

Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made through PayPal below, or click here for information on recurring credit-card payments.

Thank you for your vital support.

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.

Daily Noozhawk

Subscribe to Noozhawk's A.M. Report, our free e-Bulletin sent out every day at 4:15 a.m. with Noozhawk's top stories, hand-picked by the editors.

Sign Up Now >