Pixel Tracker

Friday, March 22 , 2019, 7:46 am | Fair 44º

 
 
 
 

UCSB Arts & Lectures: ‘How We Decide — How the Brain Makes Up Its Mind’

Innovative thinker and author Jonah Lehrer will deliver a free public lecture on Feb. 11.

UCSB Arts & Lectures presents Jonah Lehrer, an innovative thinker, acclaimed author and a former Rhodes Scholar, at 7:30 p.m. Feb. 11 in Victoria Hall Theater, 33 Victoria St. in Santa Barbara. Lehrer will discuss topics explored in his new book, How We Decide — How the Brain Makes Up Its Mind.

Lehrer graduated from Columbia University, working in the lab of Nobel Prize-winning neuroscientist Eric Kandel, and studied at Oxford University as a Rhodes Scholar. Lehrer’s book draws on cutting-edge neuroscience research and the real-world experiences of a wide range of “deciders” — from airplane pilots and hedge fund investors to serial killers and poker players — to determine how the human mind makes decisions and how we can make those decisions better.

In the book, Lehrer shows how people are taking advantage of the new science to make better TV shows, win more football games and improve military intelligence.

Lehrer’s first book, Proust Was a Neuroscientist, argues that artists, composers and writers discovered many of the truths about the human mind that scientists are just now uncovering.

Courtesy of Borders, there will be a book signing with Lehrer immediately after the lecture.

The Feb. 11 event is free. For more information, click here or call UCSB Arts & Lectures.

Juliana Minsky is a publicist.

Support Noozhawk Today!

Our professional journalists work tirelessly to report on local news so you can be more informed and engaged in your community. This quality, local reporting is free for you to read and share, but it's not free to produce.

You count on us to deliver timely, relevant local news, 24/7. Can we count on you to invest in our newsroom and help secure its future?

We provide special member benefits to show how much we appreciate your support.

Email
I would like give...
Great! You're joining as a Red-Tailed Hawk!
  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click Here to Get Started >

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.