Tuesday, April 24 , 2018, 9:33 am | Fog/Mist 53º



Executive Life Coach Jason Womack Shares Secrets for Making Your Best Even Better

The author and SBCC alumnus provides insight for business professionals on the obstacles to productively and profitability

The calendar is chock full — with back-to-back meetings, reports, paperwork and a family dinner — but according to executive life coach Jason Womack, all of those commitments just aren’t going to happen as planned.

“The myth of productivity is that you will ever get it all done,” the SBCC graduate told about 150 people gathered at his alma mater Friday afternoon for the free talk. “I would say there is a deeper myth, that you want to get it all done. By default, the reason you’re here is you want more to do.”

Womack went straight to SBCC out of high school, studied U.S. history and Spanish literature at several University of California campuses, and earned two master’s degrees in education and psychology. After teaching for four years in Ojai and Ventura, Womack said he had to go back to school.

“I knew how to teach, but I wanted to find out why people didn’t learn,” he said.

For the past 16 years, Womack has used his background to help entrepreneurs become more productive. He recently finished his second book, Your Best Just Got Better: Working Smarter, Thinking Bigger, Making More, which Womack said is a means to give businesspeople the pause they need to think.

He travels around the world speaking with leaders of small businesses to Fortune 100 companies.

“His insight as how we can better our lives and business lives is so relevant in today’s fast-paced world,” said Melissa Moreno, director of SBCC’s Scheinfeld Center for Entrepreneurship & Innovation.

Womack said the most common issue he comes across is focus, adding that a good practice is to create a dashboard, or somewhere a person can find the most important things they want to accomplish.

“There’s a lack of focus and lack of integrity,” Womack said. “They aren’t focusing on what they need to be doing and take anything that comes their way and doing that. They overextend themselves.”

The latest and the loudest news captures people’s attention. Womack said they will become more productive by acting on the issue that matters now and by forgetting what can be done later.

“How I use my time and what I try to focus on is extremely relative to the environment I spent my time in,” he said.

Womack organizes his day into 96 15-minute blocks. In terms of the workplace, he advises only addressing someone if there are three things to discuss.

“If I think of something to tell you, I should hold on to that until I think of three or more,” Womack said.

When it comes to entrepreneurship, it may not be simple but it’s easy — identify a problem, figure out a solution people will pay for and make that solution as available as possible, he said.

But in a day of smartphones and technology, he said, simplicity is key. A pen and paper is the best technology Womack said he has ever used.

“If you think it, ink it,” Womack said.

Noozhawk business writer Alex Kacik can be reached at .(JavaScript must be enabled to view this email address). Follow Noozhawk on Twitter: @noozhawk, @NoozhawkNews and @NoozhawkBiz. Connect with Noozhawk on Facebook.

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click Here to Get Started >

Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made through PayPal below, or click here for information on recurring credit-card payments.

Thank you for your vital support.

Maestro, Mastercard, Visa, American Express, Discover, Debit

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.

Daily Noozhawk

Subscribe to Noozhawk's A.M. Report, our free e-Bulletin sent out every day at 4:15 a.m. with Noozhawk's top stories, hand-picked by the editors.

Sign Up Now >

Meet Your Realtor Sponsored by Village Properties

Photo of Dianne and Brianna Johnson
Dianne and Brianna Johnson
"We are committed to making our clients feel special by providing the concierge level service they deserve."

Full Profile >