Monday, February 19 , 2018, 9:20 pm | Fair 48º


Valerie Burns: Dressing for Success in Casual Santa Barbara

A comment I often hear from business people and entrepreneurs in the Santa Barbara area is that it’s casual. While Santa Barbara has a casual feel, it’s still important to have a polished look in business.

Valerie Burns
Valerie Burns

A potential client will stand up and notice if you have a dynamic, pulled together appearance. It is often a matter of energy that assists in attracting business and clients from an empowered place. In fact, it takes less than 10 seconds to make a first impression, so why not really make it count?

If your client wants to wear shorts and flip-flops, that’s one thing, but business is business.

For example, Realtors often talk about how their potential buyers are casual. Well, if a real estate client has $1 million to $10 million to spend, he or she wants to feel confident with a powerful Realtor. This is where “dress for success” comes in. When you feel empowered by a polished, professional and stylish look, I guarantee that you will be a magnetic force in business.

With the seasons changing from winter to spring, perhaps it’s time to let the forces of nature drive your personal appearance.

Spring is a great time to clear out what does not serve you any longer, and integrate pieces for the “wow” factor. Most people wear only 25 percent of what’s in their closet. My goal is to make sure that everything in the closet is something a client feels great in. It’s also a goal to have multiple ways to wear these clothes so your investment truly pays off.

It’s a competitive world, and it’s crucial to utilize all the tools in the toolbox. Whether you are an entrepreneur, interviewing for a new job or working in a new job (corporate or not), presenting a polished look shows respect and that you are a professional who means business.

— Valerie Burns is a Santa Barbara-based image and design consultant specializing in personal image and interior design makeovers. Her blog will appear periodically. Click here for more information. The opinions expressed are her own.

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click here to get started >

Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made through PayPal below, or click here for information on recurring credit-card payments.

Thank you for your vital support.

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.

Daily Noozhawk

Subscribe to Noozhawk's A.M. Report, our free e-Bulletin sent out every day at 4:15 a.m. with Noozhawk's top stories, hand-picked by the editors.

Sign Up Now >