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Bill Spicer Returns to As e-Commerce Manager

Lifetime geography fan helped start's forerunner, Magellan Geographix, in 1991

Goleta-based has named Bill Spicer as the company’s new e-Commerce manager.

Bill Spicer
Bill Spicer

As e-Commerce manager, Spicer’s primary function is to oversee both daily operations and long-range growth of’s online store, optimizing sales, product range and logistics.

Spicer, who in 1991 helped start, then known as Magellan Geographix, brings more than 20 years of experience from map companies in the United States and Australia. He also launched a publishing company, and this entrepreneurial spirit was a key factor in his appointment.

“Bills brings with him a wealth of experience and an established reputation — his hire will add further momentum to the growth of in traditional markets and new opportunities that we are pursuing,” said Jeff Chappell, vice president of online business for

Spicer is a geography graduate from the University of Oregon. He also served on the Board of Directors for the International Map Trade Association from 2000 to 2004, and was president of the organization in 2003.

— Stephanie Jensen is marketing coordinator at

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