Sunday, February 18 , 2018, 8:51 pm | Fair 51º

 
 
 
 

Business

Deckers Wins Two Court Cases Against Online Counterfeiters in China

Federal court awards the Goleta-based company $686 million in damages

Deckers Outdoor Corp. has won two cases against Chinese-based websites selling counterfeit UGG Australia products.

Deckers, which owns brands such as Sanuk, Teva and UGG Australia, took on 3,007 overseas sites, and an Illinois federal court awarded the Goleta-based company $686 million in damages. The court ordered a permanent injunction and restrained funds in hundreds of financial accounts linked to the websites.

“Websites selling counterfeit UGG products look very convincing because they use Deckers images and offer products at believable sale prices,” said Leah Evert-Burks, Deckers director of brand protection. “These sites not only divert consumers attempting to purchase genuine UGG products but also supply counterfeit product to on-the-ground operations located in the U.S.”

During the investigation, the court allowed Deckers to redirect each domain to a site that warned users of its counterfeit identity. Since 2011, Deckers transferred more than 6,000 and froze more than $1 million in linked financial accounts after six lawsuits.

The company also sends cease-and-desist orders, removes links from search engines and shuts down accounts such as PayPal. It has sued more than 23,000 sites and removed 19,000 links.

The counterfeit sites are sometimes difficult to track because they proliferate so quickly, Evert-Burks said.

Click here to use a search function to verify that it is an authorized UGG dealer.

Deckers’ totaled $246.3 million on net sales in the first quarter, which is a 20.2 percent jump year-to-date. UGG Australia brand net sales rose 6.5 percent to $158.1 million.

Noozhawk staff writer Alex Kacik can be reached at .(JavaScript must be enabled to view this email address). Follow Noozhawk on Twitter: @NoozhawkBiz, @noozhawk and @NoozhawkNews. Connect with Noozhawk on Facebook.

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click here to get started >

Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made through PayPal below, or click here for information on recurring credit-card payments.

Thank you for your vital support.



Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.

Daily Noozhawk

Subscribe to Noozhawk's A.M. Report, our free e-Bulletin sent out every day at 4:15 a.m. with Noozhawk's top stories, hand-picked by the editors.

Sign Up Now >

Meet Your Realtor Sponsored by Village Properties


Elizabeth Wagner
"I consider myself to be an up front and honest agent and willing to talk my clients out of purchasing a property that isn’t right for them or won’t meet their needs in a year or two."

Full Profile >