Friday, February 23 , 2018, 12:41 pm | Fair 58º


Local News

Santa Barbara Hoteliers Closer to Forming Tourism Business Improvement District

The self-imposed tax for marketing efforts would affect about 85 hotels from Carpinteria to Goleta

As other cities in the Tri-County area are grabbing up papers to form tourism business improvement districts, Santa Barbara-area hoteliers are moving closer to creating one of their own.

The petitioning process — which essentially is a vote among the industry — is nearly complete, said Tom Patton, general manager of the Ramada Limited on Calle Real.

About 85 hotels from Carpinteria to Goleta would be affected, and about 60 percent, based on assessment of revenues, have supported the plan, he said.

There is some opposition to the idea — among about 20 percent of the affected hotels, by Patton’s estimate — which essentially calls for a self-tax on included establishments to create a communal fund to put toward marketing efforts.

The city of Santa Barbara would be the lead jurisdiction and needs to create a resolution of intention, as well as holding a public meeting before the City Council can enact the district. Meanwhile, Goleta, Carpinteria and Santa Barbara County would need to approve resolutions of consent.

County residents also have had hospitality industry taxes on the mind this week with the overwhelming passage of Measure K, which held transient occupancy tax rates in unincorporated areas at 10 percent, with yes votes of more than 70 percent.

San Luis Obispo, Pismo Beach and Paso Robles already have TBIDs, and the Santa Ynez Valley’s proposal was approved by the Santa Barbara County Board of Supervisors on May 25.

Noozhawk staff writer Giana Magnoli can be reached at .(JavaScript must be enabled to view this email address).

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click here to get started >

Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made through PayPal below, or click here for information on recurring credit-card payments.

Thank you for your vital support.

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.

Daily Noozhawk

Subscribe to Noozhawk's A.M. Report, our free e-Bulletin sent out every day at 4:15 a.m. with Noozhawk's top stories, hand-picked by the editors.

Sign Up Now >