Wednesday, May 23 , 2018, 3:41 am | Mostly Cloudy 55º



This Little Piggy Wears Cotton Picks Up and Moves

Longtime Paseo Nuevo tenant finds new lease on East De la Guerra Street; mall's Ann Taylor Loft to close next week

Changes are under way at Santa Barbara’s Paseo Nuevo, with one of the oldest tenants departing and another store just about to close.

After 17 years in the open-air mall, This Little Piggy Wears Cotton children’s clothing shop has moved to 18 E. De la Guerra St. Meanwhile, the Ann Taylor Loft store is set to close June 19. Corporate officials with Ann Taylor, which operates a store at La Cumbre Plaza, 136 S. Hope Ave., could not be reached for comment.

With This Little Piggy’s store relocation and Ann Taylor Loft’s departure, about a half-dozen storefronts are vacant in and around Paseo Nuevo. The various building sections of the shopping area are owned by several different holding companies.

This Little Piggy owner Jennifer Powell said rent at Paseo Nuevo has steadily increased while retail sales have not.

“When we opened in 1993, rent was a quarter of what it is now,” she said. She declined to give exact numbers.

This Little Piggy opened for business 21 years ago on Anacapa Street. Today, Powell has five shops, including one at 1470 East Valley Road in Montecito, but plans to close a Santa Monica location.

“My partner at the time and I started the store because we couldn’t find cotton clothes for our kids,” Powell said. Her concept of a hip and whimsical boutique catering to parents “looking for more than just lace and seersucker for their babies and children” took hold and grew during the height of the baby boom’s boomlet.

Like many small businesses these days, Powell said she is confronted with sluggish sales, triple-net leases and mounting taxes, including one called a “tourist tax,” which is levied because of her shop’s proximity to Highway 101.

This Little Piggy also produces its own line of family lounge wear, called PiggyBrand, which is designed in-house and made of organic cotton. Powell said her company strives to produce organic products through sustainable methods.

The new store is open 10 a.m. to 6 p.m. weekdays, 10 a.m. to 7 p.m. Saturday and 11 a.m. to 6 p.m. Sunday.

Noozhawk contributor Ray Estrada can be reached at .(JavaScript must be enabled to view this email address).

Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made through PayPal below, or click here for information on recurring credit-card payments.

Thank you for your vital support.

Become a Supporter

Enter your email
Select your membership level

Payment Information

You are purchasing:

Payment Method

Pay by Credit Card:

Mastercard, Visa, American Express, Discover

Pay with Apple Pay or Google Pay:

Noozhawk partners with Stripe to provide secure invoicing and payments processing.

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click Here to Get Started >

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.

Daily Noozhawk

Subscribe to Noozhawk's A.M. Report, our free e-Bulletin sent out every day at 4:15 a.m. with Noozhawk's top stories, hand-picked by the editors.

Sign Up Now >

Meet Your Realtor Sponsored by Village Properties

Photo of Patricia Griffin
Patricia Griffin
"I am very hands on and feel that each transaction is special and different. My clients goals are foremost in what I do to bring about a successful transaction."

Full Profile >