Pixel Tracker

Thursday, December 13 , 2018, 10:42 pm | Fair 49º


Toys R Us Express, By Design Open in Santa Barbara’s La Cumbre Plaza

The mall also expects to welcome boutique Love Culture in August

Toys R Us Express has opened in a 3,000-square-foot space at La Cumbre Plaza on Upper State Street in Santa Barbara, mall officials said Tuesday.

“(It’s) on the east side of the center, across from Gymboree, near Macy’s,” mall spokeswoman Kevala Kenna said. “It’s smaller in scale, but they offer the same great services as a full size, traditional Toys R Us.”

Earlier this month, By Design, a home décor boutique, opened at La Cumbre. It’s the first By Design location in Santa Barbara, but the store operates five sites in Los Angeles. By Design offers design and in-home staging services, and specializes in eco-friendly products.

Mall officials said Toys R Us Express and By Design are “seasonal leases.”

“We welcome retailers with targeted concepts to connect with our consumers during a strategic time frame,” Trey Lindle, senior property manager for La Cumbre Plaza, said in a news release. “This location enables a retailer like Toys R Us Express to reach key back-to-school and holiday shoppers.”

Earlier this year, La Cumbre officials announced that boutique Love Culture is expected to open in August.

By Design, now open in La Cumbre Plaza, offers design and in-home staging services, and specializes in eco-friendly products
By Design, now open in La Cumbre Plaza, offers design and in-home staging services, and specializes in eco-friendly products. (Kevala Kenna photo)

Founded in 2007 near Los Angeles, Love Culture has a store design that “mirrors its trendy shopper with dynamic, modern design, translucent glass storefronts and floor-to-ceiling glass walls,” company officials said.

The company has 26 stores in 11 states with plans to open 100 stores across the country by 2013.

With nearly 500,000 square feet of retail space, La Cumbre Plaza is an open-air shopping spot that includes anchors Sears and Macy’s. The mall has an array of specialty shops and restaurants.

La Cumbre Plaza, like Santa Barbara’s Paseo Nuevo downtown mall, is owned by Macerich, which owns about 70 other properties.

Noozhawk contributor Ray Estrada can be reached at .(JavaScript must be enabled to view this email address).

Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made using a credit card, Apple Pay or Google Pay, or click here for information on recurring credit-card payments and a mailing address for checks.

Thank you for your vital support.

Become a Noozhawk Supporter

First name
Last name
Select your monthly membership
Or choose an annual membership

Payment Information

Membership Subscription

You are enrolling in . Thank you for joining the Hawks Club.

Payment Method

Pay by Credit Card:

Mastercard, Visa, American Express, Discover
One click only, please!

Pay with Apple Pay or Google Pay:

Noozhawk partners with Stripe to provide secure invoicing and payments processing.
You may cancel your membership at any time by sending an email to .(JavaScript must be enabled to view this email address).

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click Here to Get Started >

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.

Daily Noozhawk

Subscribe to Noozhawk's A.M. Report, our free e-Bulletin sent out every day at 4:15 a.m. with Noozhawk's top stories, hand-picked by the editors.

Sign Up Now >

Meet Your Realtor Sponsored by Village Properties

Photo of Dianne and Brianna Johnson
Dianne and Brianna Johnson
"We are committed to making our clients feel special by providing the concierge level service they deserve."

Full Profile >