Pixel Tracker

Saturday, February 16 , 2019, 2:21 pm | A Few Clouds 61º

 
 
 
 

Santa Barbara Brings In Record $13.66 Million in Transient Occupancy Tax

Hospitality industry remains strong even as county unemployment rate rises

With the close of the fiscal year in June, the City of Santa Barbara accumulated $13.66 million in transient occupancy taxes (TOT), a growth of 9.6 percent and the highest yield to date.

The data show that in June alone, the city collected more than $1.4 million, an increase of 11 percent over the same month last year. June saw two more weekend days than last year, which, along with mild weather, most likely contributed to the growth.

“I think we are seeing the increase of business for a variety of different reasons,” said Kathy Janega-Dykes of the Santa Barbara Conference & Visitors Bureau and Film Commission. “We have expanded our marketing outreach and are now able to reach more visitors to promote Santa Barbara as a destination. People feel more optimistic about the economy, though they are staying closer to home when they travel and that benefits Santa Barbara significantly, particularly those coming from L.A.”

As the tourism and hospitality industries profit, however, unemployment in Santa Barbara County has risen from 7.4 percent to 7.9 percent.

The impact has weighed most heavily on the public sector, with jobs in education, health services and government being hardest hit, according to the latest figures, while leisure, trade, transportation and utilities have experienced moderate to slow growth.

“We continue to see the trend of improvement over the same period from the previous year, which is a silver lining,” said Raymond McDonald, executive director of the Santa Barbara County Workforce Investment Board. “We never want to see an increase in the unemployment numbers, even a half of a percentage point. With that said, government job loss, which posted a decrease for the month, has been a trend we’ve seen as local municipalities struggle with budget constraints.”

The local numbers still fall well below the state unemployment rate of 10.7 percent, as well as the national average of 8.2 percent, which experienced little change from last month’s report.

Noozhawk intern Sam Loomis can be reached at .(JavaScript must be enabled to view this email address). Follow Noozhawk on Twitter: @noozhawk, @NoozhawkNews and @NoozhawkBiz. Connect with Noozhawk on Facebook.

Talk to Us!

Please take Noozhawk's audience survey to help us understand what you expect — and want — from us. It'll take you just a few minutes. Thank you!

Get Started >

Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made using a credit card, Apple Pay or Google Pay, or click here for information on recurring credit-card payments and a mailing address for checks.

Thank you for your vital support.

Become a Noozhawk Supporter

First name
Last name
Email
Select your monthly membership
Or choose an annual membership
×

Payment Information

Membership Subscription

You are enrolling in . Thank you for joining the Hawks Club.

Payment Method

Pay by Credit Card:

Mastercard, Visa, American Express, Discover
One click only, please!

Pay with Apple Pay or Google Pay:

Noozhawk partners with Stripe to provide secure invoicing and payments processing.
You may cancel your membership at any time by sending an email to .(JavaScript must be enabled to view this email address).

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click Here to Get Started >

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.

Daily Noozhawk

Subscribe to Noozhawk's A.M. Report, our free e-Bulletin sent out every day at 4:15 a.m. with Noozhawk's top stories, hand-picked by the editors.

Sign Up Now >

Meet Your Realtor Sponsored by Village Properties

Photo of Elizabeth Wagner
Elizabeth Wagner
"I typically do whatever it takes to properly expose the property and get it out to the widest possible audience."

Full Profile >