Wednesday, June 20 , 2018, 2:39 pm | Partly Cloudy 67º


Business Helps Local Businesses and Visitors Connect with Online Guide

Founder Harold Adams says the use of video has taken his website to new levels in promoting Santa Barbara County companies and events

The days of thumbing through a hefty book to find a local business are long gone. founder Harold Adams figured that out more than 13 years ago. is an online visitors guide that hosts more than 120 businesses and services and 70 videos that promote various businesses and events throughout Santa Barbara County.

“Our mission since the beginning was to create an Internet portal, a destination website, with information and links to all that Santa Barbara County has to offer,” Adams said.

Adams, a UCSB graduate, was born and raised in Santa Barbara. He earned his degree in visual communication and has more than 20 years of experience in the marketing field.

Although, which published its first promotional video in 2003, started as a directory for only several local restaurants and hotels, its 90-second online video tours have set the site apart, Adams said.

“In spite of tough economic times, the video is a real differentiator,” he said. “A lot of people don’t have the equipment or expertise to compile a video of their business. We can provide videos that will catch people’s eye for an affordable price.”

Adams also offers integrated monthly podcasts featuring local businesses, a yearly promotional video series and various contests through Facebook, and plans to expand its partnerships with local media and develop an iPhone app to increase its circulation.

“There are many ways to promote your business, but remains a strong local choice to do some unique things with new media,” Harold said. “SBLife’s greatest strength is not in just our good search engine placement, local TV and radio advertising or promotional videos; it’s all tied into one big engine.”

Jessica Rea, director of business development for Santa Barbara Axxess, said one of the most important aspects for any business is to feature information the way the consumer wants it. Axxess is a membership-based community discount directory and online merchant portal.

“The more information you can give people the better,” Rea said. “The information needs to be organized in an easy fashion that’s accessible and how they want it.” sales representative Marjorie Shields said businesses won’t survive if they let their online reputation suffer.

“If businesses aren’t doing good marketing online, they will be left behind,” she said. “People aren’t going to open a phone book even if it’s on their desk.”

Noozhawk business writer Alex Kacik can be reached at .(JavaScript must be enabled to view this email address). Follow Noozhawk on Twitter: @noozhawk, @NoozhawkNews and @NoozhawkBiz. Connect with Noozhawk on Facebook.

Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made through PayPal below, or click here for information on recurring credit-card payments.

Thank you for your vital support.

Become a Noozhawk Supporter

First name
Last name
Enter your email
Select your membership level

Payment Information

You are purchasing:

Payment Method

Pay by Credit Card:

Mastercard, Visa, American Express, Discover

Pay with Apple Pay or Google Pay:

Noozhawk partners with Stripe to provide secure invoicing and payments processing.

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click Here to Get Started >

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.

Daily Noozhawk

Subscribe to Noozhawk's A.M. Report, our free e-Bulletin sent out every day at 4:15 a.m. with Noozhawk's top stories, hand-picked by the editors.

Sign Up Now >

Meet Your Realtor Sponsored by Village Properties

Photo of Gary Welterlen and Carla Reeves
Gary Welterlen and Carla Reeves
"We both love this business. We strive to make life long relationships from each real estate transaction."

Full Profile >