Monday, October 22 , 2018, 2:18 am | Fair 63º

 
 
 
 

State Street BevMo to Open Its Doors Friday

The store, which faced opposition earlier this year, will welcome customers with prizes and a visit by surfer Anthony Tashnick

After fending off a community group’s appeal earlier this year, Beverages & More Inc. — commonly known as BevMo — will open its Santa Barbara location, at 3052 State St., for the first time at 9 a.m. Friday.

The chain’s 105th liquor retail store will give away $2,550 in prizes to the first 250 customers, who will receive an envelope containing chances to win a gift card valued at $25 to $500 or a 5 percent discount card.

Surfing champion Anthony Tashnick is scheduled to be on hand at 3 p.m. for the opening. Tashnick is the 2005 Mavericks Surf Contest Champion, 2009 and 2010 third-place finisher and winner of the “Gnarliest Drop” Award. He will meet and greet customers, take photos with fans and sign autographs on Jim Beam cards.

The new store will feature a tribute display of local wines from up to 20 wineries, and some South Coast vintners plan to be at the opening. The store also will offer products new to BevMo from the Santa Barbara Salsa Co.

“The region is home to so many great vintners, such as Firestone Vineyards and Bridlewood Wines, among others,” said Alan Johnson, BevMo chief executive officer. “We are happy to offer our support and products as a complement to the already thriving local food and beverage business.”

Inside a building that formerly housed Thomasville Furniture, the BevMo store has been remodeled. A detached warehouse has been demolished, and the parking area has been resurfaced.

City officials have decided that BevMo would have no substantial adverse affects. The Santa Barbara City Council set conditions that called for enforcement of employee-only parking spaces that would keep staff out of the neighborhoods, and to look into delivery truck loading procedures and routes.

Along with wine, beer and liquor, BevMo sells glassware and some food, but it doesn’t, like a liquor store, sell lottery tickets, adult magazines or malt liquor.

The company expects to have up to 15 employees and 28 deliveries a week.

Noozhawk business writer Ray Estrada can be reached at .(JavaScript must be enabled to view this email address).

Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made using a credit card, Apple Pay or Google Pay, or click here for information on recurring credit-card payments and a mailing address for checks.

Thank you for your vital support.

Become a Noozhawk Supporter

First name
Last name
Email
Select your monthly membership
Or choose an annual membership
×

Payment Information

Membership Subscription

You are enrolling in . Thank you for joining the Hawks Club.

Payment Method

Pay by Credit Card:

Mastercard, Visa, American Express, Discover
One click only, please!

Pay with Apple Pay or Google Pay:

Noozhawk partners with Stripe to provide secure invoicing and payments processing.
You may cancel your membership at any time by sending an email to .(JavaScript must be enabled to view this email address).

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click Here to Get Started >

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.

Daily Noozhawk

Subscribe to Noozhawk's A.M. Report, our free e-Bulletin sent out every day at 4:15 a.m. with Noozhawk's top stories, hand-picked by the editors.

Sign Up Now >

Meet Your Realtor Sponsored by Village Properties

Photo of Gary Welterlen and Carla Reeves
Gary Welterlen and Carla Reeves
"We both love this business. We strive to make life long relationships from each real estate transaction."

Full Profile >