Sunday, April 22 , 2018, 2:43 am | Fair 55º



B2B Seminar Offers Strategies for Building the Right Team for Your Business

Montecito Bank & Trust hosts John Rodriguez of The Table Group, who says honest communication is the first step to success

Feedback is healthy for any business. Taking it a step further by establishing a foundation for honest communication and recognizing what sometimes prevents it are the keys to building a cohesive team, according to John Rodriguez, co-founder of The Table Group who spoke Thursday night at Montecito Bank & Trust’s Business to Business (B2B) event.

“The question is, do you feel comfortable actually passing it along, and do you know what gets in the way of that?” he said.

About 200 people attended the B2B event, titled “Putting Together the Right Team for Your Growing Business,” at Fess Parker’s DoubleTree Resort.

Rodriguez offered four disciplines of a healthy organization and strategies to overcome a team’s dysfunctions. A panel of three CEOs joined the discussion, including Dr. Philip Wyatt of Wyatt Technology Corp., Gordon Hardey of Jeannine’s Restaurant and Cielito Restaurant, and Jeff Slay of Neovia Insurance Services.

A business’ health receives disproportionately little attention from leaders in most organizations, said Rodriguez, who added that a healthy business requires an environment with minimal politics, little confusion, high morale, high productivity and low turnover.

One of the reasons for Wyatt Technology Corp.‘s average employee tenure of 6.5 years is a weekly rule that each employee send three sentences to the CEO of the company — what they did this week, what’s planned for next week and if there are any problems, Wyatt said.

“Any employee should be able to go right to the top, and sometimes these have been problems they can never see from up there,” he said. “Hopefully, employees can contact the CEO and president with confidence.”

Rodriguez outlined four disciplines each business should practice: building and maintaining a cohesive leadership team by openly engaging in conflict and recognizing strengths and weaknesses, creating organizational clarity through clear guidelines and goals, over-communicating organizational clarity through multiple mediums, and reinforcing organizational clarity through human systems.

When The Table Group asked Southwest Airlines CEO Gary Kelly how his airline differentiates itself, Kelly’s answer was simple.

“He says, ‘I think the things that make us great, most competitors think are below them,’” Rodriguez said.

The five dysfunctions of a team are absence of trust, fear of conflict, lack of commitment, avoidance of accountability and inattention to results. Business leaders must help overcome them by being vulnerable, demanding debate, forcing clarity and closure, confronting difficult issues and focusing on collective outcomes, Rodriguez said.

“Do you put greater good of the team above yourself?” he asked. “That’s what we’re looking for.”

The last event of the series, titled “Social Media for Your Growing Business,” will be held from 5 to 7:30 p.m. Nov. 16 at the DoubleTree. Click here to register or for more information.

Author and entrepreneur Peter Shankman will discuss new ways of thinking about social media in regards to public relations, marketing, advertising and customer service. Local social media experts Lynda Weinman of, Shawn Mulchay of SocialMash Media and UCSB Web analytic professor Nikki Gauthier will join the panel discussion.

Noozhawk business writer Alex Kacik can be reached at .(JavaScript must be enabled to view this email address). Follow Noozhawk on Twitter: @noozhawk, @NoozhawkNews and @NoozhawkBiz. Connect with Noozhawk on Facebook.

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click Here to Get Started >

Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made through PayPal below, or click here for information on recurring credit-card payments.

Thank you for your vital support.

Maestro, Mastercard, Visa, American Express, Discover, Debit

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.

Daily Noozhawk

Subscribe to Noozhawk's A.M. Report, our free e-Bulletin sent out every day at 4:15 a.m. with Noozhawk's top stories, hand-picked by the editors.

Sign Up Now >

Meet Your Realtor Sponsored by Village Properties

Photo of Cimme Eordanidis
Cimme Eordanidis
"Since I truly enjoy doing what I do, interacting with people and representing them during one of life's most exciting events is very rewarding."

Full Profile >