Saturday, February 24 , 2018, 3:05 am | Fair 36º



Social Media for Business the Focus of Montecito Bank & Trust’s B2B Forum

Local experts will speak Wednesday about how to use social media for purposes of public relations, marketing and customer service

Montecito Bank & Trust will present its final Business-to-Business (B2B) event of the year titled “Social Media for Your Growing Business” at 5 p.m. Wednesday at the Fess Parker’s DoubleTree Resort, 633 E. Cabrillo Blvd.

Author and entrepreneur Peter Shankman will discuss new ways of thinking about social media in regards to public relations, marketing, advertising and customer service. Local social media experts Lynda Weinman of, Shawn Mulchay of SocialMash Media and UCSB Web analytic professor Nikki Gauthier will join the panel discussion.

“Peter has a reputation for being edgy and provocative, so I think it will be fun and it will really open the conversation on what we should be thinking about in regards to social media and our business,” said Janet Garufis, president and CEO of Montecito Bank & Trust.

Shankman is the founder and CEO of The Geek Factory Inc. and Help a Reporter Out (HARO), and his clients include American Express, Sprint, the U.S. Department of Defense, Snapple, NASA, Walt Disney, Discovery Networks and Harrah’s Hotels.

Shankman’s latest blog post discusses Ashton Kutcher’s decision to hand over control of his Twitter account that had more than 8 million followers.

In the wake of the firing of Penn State football coach Joe Paterno, Kutcher tweeted: “How do you fire Jo Pa? #insult #noclass as a hawkeye fan I find it in poor taste.” Kutcher explained that he walked by the television and simply saw a headline that Paterno had been fired that he assumed was related to his age.

Shankman said Kutcher did everything right after that point by admitting wrongdoing, apologizing and owning it, until he decided to give control of his Twitter account to his handlers.

“We want our celebrities, our CEOs, anyone we follow to be, more than anything, real,” he wrote. “That means never knowing what’s coming next. If you’re afraid to be real because of one little screwup, you don’t deserve an audience to begin with.”

Click here to register for Wednesday’s event or for more information.

Noozhawk business writer Alex Kacik can be reached at .(JavaScript must be enabled to view this email address). Follow Noozhawk on Twitter: @noozhawk, @NoozhawkNews and @NoozhawkBiz. Connect with Noozhawk on Facebook.

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click here to get started >

Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made through PayPal below, or click here for information on recurring credit-card payments.

Thank you for your vital support.

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.

Daily Noozhawk

Subscribe to Noozhawk's A.M. Report, our free e-Bulletin sent out every day at 4:15 a.m. with Noozhawk's top stories, hand-picked by the editors.

Sign Up Now >

Meet Your Realtor Sponsored by Village Properties

Dianne and Brianna Johnson
"We are committed to making our clients feel special by providing the concierge level service they deserve."

Full Profile >