Monday, June 25 , 2018, 6:36 am | Overcast 63º


Elaine Abercrombie: The Art of Home Staging

There are points to consider before hiring a decorating professional

Elaine Abercrombie
Elaine Abercrombie (Roe Anne White photo)

A “staged” home always makes an impression on buyers, and it’s a marketing tool you should consider — particularly if you’ll be moved out of your home while it’s listed for sale.

Your chosen Realtor may already have connections to staging professionals, but if you’re going to conduct your own interviews, here are some points to cover.

First, it’s an absolute must to meet in person and to see his or her portfolio. Many stagers often have specialties, so you’ll want to know what experience the person has preparing your type of home, and working with listings that are in your selling price range.

You want to be sure that the furnishings and decor the stager provides are appropriate for your setting.

Next, focus on the stager’s training and background. Since this realty-related industry is largely unregulated, you’ll be responsible for asking whether he or she has been trained, and whether he or she has any certifications.

If the stager you’re interviewing also has some background in real estate, that’s a bonus, because there’s more to marketing your home than interior appeal, and any other ideas brought to the table won’t hurt.

Ultimately, it may be simpler for you to just ask your Realtor for recommendations, because it’s likely that the Realtor has already screened several stagers for skill and professionalism, and can make a perfect match for your needs.

Elaine Abercrombie, a broker with Abercrombie Fine Homes, is president of the Santa Barbara Association of Realtors. She can be contacted at .(JavaScript must be enabled to view this email address).

Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made through PayPal below, or click here for information on recurring credit-card payments.

Thank you for your vital support.

Become a Noozhawk Supporter

First name
Last name
Enter your email
Select your membership level

Payment Information

You are purchasing:

Payment Method

Pay by Credit Card:

Mastercard, Visa, American Express, Discover

Pay with Apple Pay or Google Pay:

Noozhawk partners with Stripe to provide secure invoicing and payments processing.

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click Here to Get Started >

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.

Daily Noozhawk

Subscribe to Noozhawk's A.M. Report, our free e-Bulletin sent out every day at 4:15 a.m. with Noozhawk's top stories, hand-picked by the editors.

Sign Up Now >