Pixel Tracker

Friday, January 18 , 2019, 5:17 pm | Fair 62º


Santa Barbara Parade Set to ‘Unwrap the Magic’ of the Holidays

Nearly 70 entries, including balloons, floats and Santa, will stroll down State Street on Friday

Santa Barbara will “Unwrap the Magic” of the holidays as the 57th Annual Downtown Holiday Parade strolls down State Street on Friday to entertain and amaze children and families from near and far.

At 6:30 p.m. Friday, the much-anticipated holiday parade will once again amuse more than 50,000 spectators as giant helium balloons float down State Street amid marching bands, floats and performance groups in elaborate, colorful costumes to charm the audience as they cheer on and await the grand marshal, Smokey Bear, the Holiday Prince & Fairy and, of course, Santa Claus.

This year’s parade features nearly 70 entries and more than 2,800 individuals.

The Holiday Prince and Fairy — Nick Schaedler, 8, and Sydney Lynn Hlavaty, 7 — will light the 45-foot Douglas fir Community Holiday Tree, located just north of the intersection at State and Victoria streets.

In keeping with tradition, the Prince and Fairy will wave their magic wands and the tree will illuminate State Street, signifying the official start of the parade and the holiday season.

Leading the parade with the Prince and Fairy will be Smokey Bear. Santa Barbara is helping Smokey celebrate his 65th birthday this year. Smokey Bear is America’s wildfire prevention icon educating generations of Americans about their role in wildfire prevention.

In keeping with traditions of the past, Santa still reigns over the celebration. He can be seen riding at the end of the parade with the fairy finalists, being pulled down State Street by his “reindeer” in an authentic hand-built sleigh for the grand finale.

The public also can join Santa before the parade as he greets families in Paseo Nuevo’s center court from 4 p.m. to 5:30 p.m.

The parade is free. It will begin on State Street at Sola Street and conclude at Cota Street.

For more information, click here or call the Santa Barbara Downtown Organization at 805.962.2098 x24.

— Mary Lynn Harms is the marketing director for the Santa Barbara Downtown Organization.


Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made using a credit card, Apple Pay or Google Pay, or click here for information on recurring credit-card payments and a mailing address for checks.

Thank you for your vital support.

Become a Noozhawk Supporter

First name
Last name
Select your monthly membership
Or choose an annual membership

Payment Information

Membership Subscription

You are enrolling in . Thank you for joining the Hawks Club.

Payment Method

Pay by Credit Card:

Mastercard, Visa, American Express, Discover
One click only, please!

Pay with Apple Pay or Google Pay:

Noozhawk partners with Stripe to provide secure invoicing and payments processing.
You may cancel your membership at any time by sending an email to .(JavaScript must be enabled to view this email address).

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click Here to Get Started >

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.