Tuesday, March 20 , 2018, 3:17 pm | Overcast 60º


Allison Antoinette: Health-Conscious Foodies and the Foods They Eat

The Juice Club CEO talks locavores, dandelions, kale, GMO labeling and other trends coming to the growing food movement in 2014

Santa Barbara already has a flourishing foodie scene with an increasing number of both homegrown and imported “culinarians” making their splash via pop-up dinners and Funk Zone hangouts. We even have our own Annual Foodie Awards.

Allison Antoinette
Allison Antoinette

Within this fast-growing social scene are consumers choosing their delectable delights alongside health-promoting foods, keeping them fit and full at the same time. While these two worlds couldn’t possible co-exist even five years ago, the rise of pressed juice bars and Superfoods has successfully changed the landscape. The health-conscious foodies, like myself, who favor preventative health and nutrient-dense foods that also taste delicious finally have a place. Superfoods are no longer for the hippies and fermented beverages are no longer limited to home kitchens.

Our Lifestyle

» Locavore Movement — Using a 100-mile radius as our guide, Santa Barbara locavores prefer to tackle their shopping at the Saturday farmers' markets, Fairview Gardens’ farm stand, food co-ops, or by participating in a community-supported agricultural program like that provided by local grower Ellwood Canyon Farms. The top-three menu trends on the National Restaurant Association’s list all reflect this growing local food movement. The NRA predicts locally sourced meat and seafood, locally grown produce, and environmental sustainability will be big selling points for diners in coming years.

» Non-GMO Labeling — While Prop 37, requiring mandatory GMO-labeling on food products, was defeated in California in 2012, the “Non-GMO Project” has continued to grow in size and scope. Now with the strong support of multiple grocery store chains, such as Lassens, Whole Foods Market and New Frontiers Natural Marketplace, this nonprofit organization believes that everyone deserves an informed choice about whether to consume genetically modified organisms. In the last two years alone, hundreds of food product companies have sought their “seal of verification” and gained noteworthy recognition and placement at supporting grocery stores, like those mentioned above.

» Food as Thy Medicine — Gone are the days of fad diets. Whether we add kale to our breakfast smoothie or have Reishi mushroom as part of our daily vitamin routine, health-conscious foodies commonly relate to their food as “medicine.” While we appreciate and value a delicious taste, we also want the most “bang for our nutritional buck.” Food distributors are catching on to this trend so, in 2014, you will continue to see a rise in nutritionally dense foods taking the place of empty calorie snacks at the checkout line.

Our Foods

» Dandelion as the New Kale

A local friend — both a foodie and chef for pop-dinners — recently said with a straight face, “You know, I get a lot of greens in my diet, but I just don’t get enough dandelion. I need more of that.” Rich in iron, potassium and zinc, this bitter green is said to detoxify both the liver and gallbladder, and can now be found in juice bars across the country. Every other farm stand has it for sale next to their kale, and interestingly enough, the dandelion usually goes first. Will we eventually see dandelion “chips” as they made out kale? I don’t think so.

» Cold-Pressed Juice

Now a $5 billion industry, the cold-pressed juice trend hit the streets running and is not stopping anytime soon. In 2013 Santa Barbara alone saw three new juice companies join the scene (The Juice Club, Pressed Juicery, Juice Well). Cruising the street with your local sourced, organic juice (preferably bottled in glass) is now a “cool kid” thing, and if you’re really cool you’ve also tried a juice cleanse. Fortunate for us, this trend promotes long-lasting, radiant health.

» Medicinal Mushrooms

Not only will you find Reishi supplements in your medicine cabinet, but you can also order it as part of a Reishi-Shilajit Latte at Santa Barbara’s hip elixir bar, Kotuku Elixir Bar & Superfood Store, 25 E. De la Guerra St. Reishi to fight cancer is so positive that the Japanese government officially recognizes it as a cancer treatment. Hailed in ancient Eastern medicine as the "mushroom of immortality," Reishi mushroom is showing up in herbal coffee elixirs, superfood smoothies, cold-pressed juices and as supplements by the dozens.

Click here to read the original article.

— Allison Antoinette is the founder and CEO of The Juice Club, a Santa Barbara-based, organic pressed juice company. She is a UC Santa Barbara alumna, an ambassador for Lolë, with a background in herbal medicine, environmental studies and the science of yoga. She can be found in her juice kitchen, on the tennis court or noshing on dark chocolate. Click here to contact her, or call 805.364.2462. The opinions expressed are her own.

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click here to get started >

Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made through PayPal below, or click here for information on recurring credit-card payments.

Thank you for your vital support.

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.

Daily Noozhawk

Subscribe to Noozhawk's A.M. Report, our free e-Bulletin sent out every day at 4:15 a.m. with Noozhawk's top stories, hand-picked by the editors.

Sign Up Now >