Tuesday, August 14 , 2018, 5:16 pm | Fair 76º


Second Annual Your Brain Matters Luncheon Will Honor Maria Shriver & Award Caregivers of the Year

To celebrate and honor exceptional dementia caregivers the Alzheimer’s Women’s Initiative, led by co-chairs Gerd Jordano and Anne Towbes, of the Alzheimer’s Association California Central Chapter, presents the Second AnnualYour Brain Matters Luncheon at the Fess Parker Doubletree Resort at 11:30 a.m. Friday, Nov. 20, 2015.

Lady Leslie Ridley-Tree is the honorary chair for the fundraising event honoring Maria Shriver, who will receive a caregiver award.

Maria C. Carrillo, Ph.D, will also share a Keynote address about advances in Alzheimer’s research, and Lisa Genova, New York Times best-selling author of Still Alice, will speak as well.

More than five million Americans have Alzheimer’s disease, two thirds of whom are women. In her early sixties, a woman is about twice as likely to develop Alzheimer’s over the course of her lifetime than she is likely to develop breast cancer.

“Women are at epicenter of this crisis, which is why we must be at the heart of the solution,” said Shriver, founder of the Wipe Out Alzheimer’s Challenge. “We want to better understand Alzheimer’s disease and then prevent it, treat it and beat it.”  

The volunteer-led Alzheimer’s Women’s Initiative of the Alzheimer’s Association California Central Chapter is driven by influential women who bring community leaders together to support the Alzheimer’s Association’s mission to eliminate this devastating disease, to provide and enhance care and support for those affected and to reduce the risk of dementia through the promotion of brain health.

Caregiver Award nominations were submitted in late September, and the Alzheimer’s Women’s Initiative Committee selected the following three Santa Barbara County residents for their outstanding caregiver efforts: Spouse Caregiver awardee, Paul Crawford of Santa Barbara; Family Member Caregiver awardee, Anthony Garcia of Carpinteria and Healthcare Employee awardee, Evelyn Senn of Goleta.

“In Santa Barbara, Ventura, San Luis Obispo and Kern counties, more than 40,000 people are serving as caregivers every day,” said Rhonda Spiegel, CEO of the Alzheimer’s Association California Central Chapter. “These caregivers give 450,000 hours of unpaid care each year to family members, friends and colleagues. The Alzheimer’s Association is proud to support and recognize these unsung heroes who often sacrifice their own needs to provide care for the people they love.”

“We are thrilled to have Maria Shriver and look forward to honoring her at the Luncheon” says Spiegel. “Women are disproportionately affected by Alzheimer’s. While longevity and lower death rates explain this in part, there is an urgent need to understand how differences in brain structure, disease progression and hormonal and molecular characteristics may contribute to higher incidence and rates of cognitive decline. A portion of funds raised at the Second Annual Your Brain Matters Luncheon will all go towards the Alzheimer’s Association’s Women’s Alzheimer’s Research Initiative.”

To purchase seats for the luncheon and for more information about the event, visit act.alz.org/awisb or contact Rachael Randall at 805.892.4259 x103 or email [email protected].

To learn more about sponsorship opportunities, contact Mitchel Sloan at 805.892.4259 x102 or email [email protected].

Alzheimer’s Disease and Women

Alzheimer’s is a global epidemic. Worldwide, an estimated 44 million people are living with Alzheimer’s disease and other forms of dementia.

Alzheimer’s disease is the 6th leading cause of death in the United States and is the only cause of death among the top 10 in America that cannot be cured or prevented. A woman’s estimated lifetime risk of developing Alzheimer’s at age 65 is 1 in 6.

Not only are women more likely to have Alzheimer’s, they are also more likely to be caregivers of those with Alzheimer’s. More than 3 in 5 unpaid Alzheimer’s caregivers are women.

Women are also 2.5 times more likely to provide 24-hour care for someone with Alzheimer’s. Women are likely to experience adverse consequences in the workplace because of caregiving duties.

Nearly 19 percent of women Alzheimer’s caregivers had to quit work either to become a caregiver or because their caregiving duties became too burdensome.

About the Alzheimer’s Association

The Alzheimer’s Association is the world’s leading voluntary health organization in Alzheimer’s care, support and research. It is the largest nonprofit funder of Alzheimer’s research.

The Association’s mission is to eliminate Alzheimer’s disease through the advancement of research, to provide and enhance care and support for all affected and to reduce the risk of dementia through the promotion of brain health. Its vision is a world without Alzheimer’s.

The Alzheimer’s Association California Central Chapter is headquartered in Santa Barbara, with regional offices located in Kern, San Luis Obispo and Ventura Counties.  

For more information visit www.alz.org/CACentral or call 805.892.4259.

About Maria Shriver

Maria Shriver is a mother of four, a Peabody and Emmy Award-winning journalist and producer, a six-time New York Times best-selling author and an NBC News special anchor covering the shifting roles, emerging power and evolving needs of women in modern life.

She is the founder of A Woman’s Nation, which has produced a series of award-winning Shriver Reports that chronicle and explore seismic shifts in American culture and society affecting women today including The Shriver Report: A Woman’s Nation Takes on Alzheimer’s.

Shriver has been a leading Alzheimer’s advocate for over a decade, testifying in front of Congress, executive producing the HBO Alzheimer’s Project and the Emmy-nominated Paycheck to Paycheck and authoring the bestselling children’s book What’s Happening to Grandpa?.

She is an executive producer of The Mask You Live In and the Academy Award-winning film Still Alice, which tells the tale of a woman affected by early onset Alzheimer’s disease.

Dylan Ginoza is a development associate for the Alzheimer's Association California Central Chapter.


Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made through Stripe below, or click here for information on recurring credit-card payments and a mailing address for checks.

Thank you for your vital support.

Become a Noozhawk Supporter

First name
Last name
Enter your email
Select your membership level

Payment Information

You are purchasing:

Payment Method

Pay by Credit Card:

Mastercard, Visa, American Express, Discover
One click only, please!

Pay with Apple Pay or Google Pay:

Noozhawk partners with Stripe to provide secure invoicing and payments processing.

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click Here to Get Started >

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.

Daily Noozhawk

Subscribe to Noozhawk's A.M. Report, our free e-Bulletin sent out every day at 4:15 a.m. with Noozhawk's top stories, hand-picked by the editors.

Sign Up Now >