Friday, June 22 , 2018, 4:32 am | Overcast 60º


Cal Poly Marketing Faculty Members Receive Professorship Awards

Cal Poly’s Orfalea College of Business recently named Professors Lynn Metcalf and Brennan Davis recipients of the Hood Professorship in Marketing.

The award, founded by a family of Cal Poly, San Luis Obispo alumni, is given each year to marketing faculty who push boundaries to evolve student learning opportunities and support the objectives of the college and university.

Metcalf, who began teaching at Cal Poly in 1986, has led the implementation of the university’s new integrated marketing communications minor and formed a student-centered partnership with consulting firm Trusted Peer.

She also fostered dozens of learn-by-doing projects to students in her BUS 454: Marketing Projects class and provided career opportunities for students through the program’s annual marketing career conference.

Davis chairs the school's marketing analytics task force, comprising industry leaders to develop courses central to the undergraduate concentration in marketing and Cal Poly’s new Master of Business Analytics program.

Lynn Metcalf

He also collaborated with marketing faculty to redesign BUS 346: Principles of Marketing, which fosters a mentoring relationship between upperclassmen and new marketing students. Davis joined Cal Poly in 2014.

A committee from within the Orfalea College of Business—including members from its marketing area task force, the Executive Partners program, and the Dean’s advisory council—manages the selection process. The award’s endowment provides resources, which wouldn’t otherwise be available, to further the faculty’s personal and professional development.

The Hoods created the endowment in 2005 after their daughter Becky graduated with a degree in marketing.

They also established a similar endowment to support faculty in Cal Poly’s electrical engineering program, from which dad Richard and son Brian graduated.

Brennan Davis

“I definitely benefited from the education I received from Cal Poly, and now my children have also received an education that has prepared them for industry today," Richard Hood said upon establishing the award in 2005. 

"We donated because we understand the budget situation. Cal Poly is a big part of our family. We respect the programs, value the education, and love the institution.”

The Orfalea College of Business prepares career-ready graduates through an unparalleled experiential business education. It is one of six academic colleges at Cal Poly, a nationally ranked, four-year comprehensive public university.

Cal Poly is a distinctive learning community offering academically focused students a hands-on educational experience through its philosophy of "learn by doing."

For more information, visit

—Robyn Kontra is a communications specialist for the Orfalea College of Business at Cal Poly, San Luis Obispo.


Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made through PayPal below, or click here for information on recurring credit-card payments.

Thank you for your vital support.

Become a Noozhawk Supporter

First name
Last name
Enter your email
Select your membership level

Payment Information

You are purchasing:

Payment Method

Pay by Credit Card:

Mastercard, Visa, American Express, Discover

Pay with Apple Pay or Google Pay:

Noozhawk partners with Stripe to provide secure invoicing and payments processing.

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click Here to Get Started >

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.

Daily Noozhawk

Subscribe to Noozhawk's A.M. Report, our free e-Bulletin sent out every day at 4:15 a.m. with Noozhawk's top stories, hand-picked by the editors.

Sign Up Now >