Sunday, December 17 , 2017, 1:27 am | Smoke 44º

Meet Your Realtor
Sponsored by Village Properties Realtor

Elizabeth Wagner

Photo of Elizabeth Wagner
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CalBRE License #01440591
Web Site
"I consider myself to be an up front and honest agent and willing to talk my clients out of purchasing a property that isn’t right for them or won’t meet their needs in a year or two."

NOOZHAWK: What is your experience and education?

ELIZABETH WAGNER: I grew up in Santa Barbara and attended Crane School then graduated from Santa Barbara High School. After that I moved to Boulder, CO and a double major in Italian and History at the University of Colorado. After spending a few years in fashion and event planning, I moved back to Santa Barbara and jumped into residential real estate on my own and began the process of building my business.  I have been a licensed Realtor for 14 years here in my hometown of Santa Barbara and love what I choose to do for a living. 

NOOZHAWK: What designations or certifications do you hold?

EW: I have obtained my sales person’s license, my broker’s license, the GRI (Graduate Realtor Institute) designation. I am proud to be the first EcoBroker in Santa Barbara and am also a designated Green agent.

NOOZHAWK: What's the price range of most of the homes you have sold?

EW: $800,000 - $1.500,000

NOOZHAWK: How many homes did you sell last year?

EW: In 2016 I sold 14 properties and referred several clients to agents in other areas.

NOOZHAWK: Which neighborhoods do you primarily work in?

EW: Santa Barbara: The Mesa, San Roque, Samarkand, Riviera, Westside and the outliers; The Trout Club, Painted Cave and the Gaviota Coast.

NOOZHAWK: How do you market your client's homes?

EW: Professional photos, videos, ads on television, postcards, flyers, website placement, Facebook albums and posts, Instagram posts, newspaper ads and various industry magazines. Whatever it takes to properly expose the property and get it out to the widest possible audience.

NOOZHAWK: How many clients are you currently representing?

EW: Nine active clients at this time and 32 names in my “Pipeline” of business who I label with a 1,2,3 or 4 based on their timing. I update this list every two weeks which helps me to refresh my memory about what my clients are looking for in the marketplace and what their timing is looking like to prepare for the launch of their listings. 

NOOZHAWK: What type of support staff or resources do you have?

EW: I have an assistant that helps me with all of the “back end” things, such as newsletter formatting, mailings, website updates, errands etc. I am the only one who interfaces with my clients and updates them on the market and feedback about their properties. Working for Village Properties also takes a huge amount of “to do’s” off my plate with our fantastic marketing team and support staff! 

NOOZHAWK: How do you keep your clients informed about your progress?

EW: It depends on the client and how they like to be communicated with. Some prefer text messages, others weekly emails, some like face-to-face meetings and other phone calls. No matter what their preferred style is, I make sure not to leave them guessing and update them before they reach out to me to ask how a showing went or about feedback received from other agents etc. I am also there for my clients after escrow closes and stay in touch year after year. This week I am writing 10 thank you notes a day to every single one of my past clients, since 2003 to say how much I appreciate them and how they put their trust in me to assist them with one of their biggest life assets and choices. 

NOOZHAWK: What distinguishes you from other real estate agents? 

EW: I am the first EcoBroker in Santa Barbara and also have my Green Designation. This distinguishes myself other agents because I have taken extra courses in order to be on the cutting edge of the environmental front of selling, building and designing the amenities inside properties. Growing up on a ranch on Refugio Mountain where we built our house, (which is currently for sale), I learned all about solar panels, wind generators, growing food, and living off the grid. As a past board member of The Community Environmental Council, I learned so much about our local grass roots environmental movement and stay actively involved with them. I was just the co-chair of this year’s Green Gala and we raised over $170,000 for our organization at our yearly event this past October. 

NOOZHAWK: What is your negotiating style and how does it differ from others?

EW: I think that it is very important to have a professional and familiar relationship with the Realtor who is on the “other side” in the transaction. Knowing how agents operate and their styles and having done past deals with them is a huge benefit to all parties involved. I consider myself to be an up front and honest agent and willing to talk my clients out of purchasing a property that isn’t right for them or won’t meet their needs in a year or two. That way, when we are patient and wait for a better matched property to come along, my clients will be much happier for years to come and hopefully will refer me to their friends and family for the same level of service.

NOOZHAWK: What do you suggest sellers do to get their house ready to put on the market?

EW: It depends on what we are working with! Sometimes a professional stager is the best option, other times fresh paint and an empty house is the best bet. Every once in awhile the house doesn’t need very much because my client has impeccable taste! Every property and situation is unique and I cater my advice to the properties and situation.

NOOZHAWK: Do you use videos and virtual tours to market your client's homes?

EW: It depends on the property but yes these two tools are a fantastic way to showcase a home.

NOOZHAWK: Do you use social media marketing in your business such as Google Plus, Facebook, and Twitter to reach out to other Realtors and potential clients?

EW: Yes, I use Facebook and Instagram. I place ads on Facebook to boost my property reaches and that has proven to be a great way to expose a property to a wider audience. I don’t tweet. There is just so much information coming at us all the time that I try to limit my contributions!

NOOZHAWK: How do you arrive at the listing price?

EW: We review comparable properties, take tours to see them in person, discuss the motivation of the seller and fine tune the pricing right before we actually come on the market.

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