Thursday, June 21 , 2018, 4:58 pm | Fair 66º


Letter to the Editor: Friday Night Live Asks Merchants to Help Prevent Underage Drinking

My name is Iris Estrada and I will be a senior at Santa Barbara High School in the fall. I am writing this letter to inform you and our community about underage drinking and the cost to our community.

Many people don’t realize how easy it might be for teens in our community to obtain alcohol. This problem should concern everyone because underage drinking cost the citizens of California $6.8 billion in 2010. These costs include medical care, workless, and pain and suffering associated with the multiple problems resulting from the use of alcohol by youth. In 2009, underage customers consumed 17.5 percent of all alcohol sold in California, totaling $3,352 million in sales.

This year, Friday Night Live embarked a new campaign, Responsible Alcohol Merchant Awards. The purpose of this campaign was to educate merchants on laws and practices in regards to the selling of alcohol. We hoped that by educating merchants on these laws and best practices, they themselves could prevent the purchase of alcohol by underage consumers.

We started our campaign by surveying several alcohol vendors in the Milpas Street area. After collecting all the data, Friday Night Live wrote recommendations for each store on how they can improve their store, but also applauded them for the laws and best practices they’re in compliance with. With these recommendations in hand, we went back to the stores that we surveyed and spoke to the owners about what improvements they could do. A few of the stores signed a pledge not to sell alcohol to teenagers, and to follow all of the laws and best practices.

I believe that merchants can reduce the risk of teenage drinking by following the laws and best practices created for alcohol vendors. I also believe that as a community we can educate ourselves about these laws and best practices, and ensure we’re all doing what we can to prevent underage drinking.

Iris Estrada
Friday Night Live
Santa Barbara Council on Alcoholism & Drug Abuse

Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made through PayPal below, or click here for information on recurring credit-card payments.

Thank you for your vital support.

Become a Noozhawk Supporter

First name
Last name
Enter your email
Select your membership level

Payment Information

You are purchasing:

Payment Method

Pay by Credit Card:

Mastercard, Visa, American Express, Discover

Pay with Apple Pay or Google Pay:

Noozhawk partners with Stripe to provide secure invoicing and payments processing.

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click Here to Get Started >

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.

Daily Noozhawk

Subscribe to Noozhawk's A.M. Report, our free e-Bulletin sent out every day at 4:15 a.m. with Noozhawk's top stories, hand-picked by the editors.

Sign Up Now >