Saturday, June 23 , 2018, 8:34 pm | Overcast 64º


Girls Inc. SB Teams Up with ZeeBlu to Create Robust Digital Marketing Campaign

Girls Inc. of Santa Barbara has recently contracted with Santa Barbara digital marketing firm ZeeBlu to create a robust digital marketing campaign that will encompass email, social media and website services.

Chad Ratliffe, CEO and founder of ZeeBlu, said of this partnership, “One of the guiding foundations that drives ZeeBlu is community.”

As a Santa Barbara based digital marketing company, ZeeBlu works with local businesses who have a need to create a comprehensive digital marketing strategy. This appealed to the nonprofit Girls Inc. SB, as it gave it a strong partner to keep it relevant in today’s digital space. In helping Girls Inc.

“The work that Girls Inc. (SB) does right here at home is amazing," Ratliffe said. "Every girl that goes through their program makes Santa Barbara a better place. I couldn’t be more elated to help them succeed in their goals.”

Serving the Santa Barbara community since 1958, Girls Inc. SB has been on the forefront of empowering young girls to become courageous adults. Through research-based educational programs, taught by trained educators, they create an environment in which the girls learn to affect positive change in their lives. By creating opportunities, they help girls to navigate gender and social-bias, ultimately leading to successful academic careers and successful fulfilling lives.

As a local 501(c)(3), Girls Inc. Santa Barbara relies heavily on the munificence of donors. Moving forward, Girls Inc. SB is focused on providing the best experience possible for the girls it serves. Some of these strategies include developing a marketing campaign that includes advertising growth, social media, corporate partnerships and foundation outreach.

Girls Inc. SB’s digital marketing partner, ZeeBlu is initiating its strategy with a brand new website, an email newsletter with community focus, and a social media campaign that connects the nonprofit with its donors, families and volunteers. With these elements in place, Santa Barbara is sure to remain strong, smart and bold for years to come.

— Fred Buckley is a marketing coordinator for ZeeBlu.


Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made through PayPal below, or click here for information on recurring credit-card payments.

Thank you for your vital support.

Become a Noozhawk Supporter

First name
Last name
Enter your email
Select your membership level

Payment Information

You are purchasing:

Payment Method

Pay by Credit Card:

Mastercard, Visa, American Express, Discover

Pay with Apple Pay or Google Pay:

Noozhawk partners with Stripe to provide secure invoicing and payments processing.

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click Here to Get Started >

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.

Daily Noozhawk

Subscribe to Noozhawk's A.M. Report, our free e-Bulletin sent out every day at 4:15 a.m. with Noozhawk's top stories, hand-picked by the editors.

Sign Up Now >