Pixel Tracker

Sunday, December 9 , 2018, 2:53 pm | Fair 67º


IdeaWork Studios Taps Into Santa Barbara’s History to Rebrand Hotel Milo

Branding and interactive agency IdeaWork Studios, renowned for its work with prominent boutique hotels and fine restaurants around the country, has recently completed a major rebranding, right here in Santa Barbara.

The former Hotel Oceana, now Hotel Milo, was strategically rebranded under the guidance of the local agency’s founder and chief creative officer, Jay Schwartz.

“The location of the hotel served as our inspiration,” Schwartz said. “The name — Hotel Milo — pays homage to an historic Santa Barbara visionary, while also allowing us to tip our hat to the present and future growth of the city, including the neighboring Funk Zone.”

In addition to the new name, IdeaWork was responsible for the logo, collateral, and establishing the hotel’s mood and vibe.

“Our goal is effortless elegance. Hotel Milo is youthful and energetic, a place guests could consider their Santa Barbara guest house," Schwartz said. "As a Santa Barbara-based agency, and a dedicated Santa Barbarian, it was a treat to work on a local property.”

Locals can also catch Schwartz, an established street painter, at the upcoming I Madonnari festival, where he’ll be sharing his ephemeral art for the 22nd year.

IdeaWork Studios Inc. is a full-service interactive agency with offices in Santa Barbara, New York and Las Vegas. IdeaWork prides itself on being the antidote to the big agency experience, proving that big things can come from small offices; the team focuses on excellence and efficiency, delivering big agency-quality work, but without the big agency bureaucracy. IdeaWork specializes in hospitality, nightlife, gaming, and luxury industries.

For more information, visit it online by clicking here, or like it on Facebook by clicking here.

— Amber Rouleau is a publicist representing IdeaWork Studios.

Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made using a credit card, Apple Pay or Google Pay, or click here for information on recurring credit-card payments and a mailing address for checks.

Thank you for your vital support.

Become a Noozhawk Supporter

First name
Last name
Select your monthly membership
Or choose an annual membership

Payment Information

Membership Subscription

You are enrolling in . Thank you for joining the Hawks Club.

Payment Method

Pay by Credit Card:

Mastercard, Visa, American Express, Discover
One click only, please!

Pay with Apple Pay or Google Pay:

Noozhawk partners with Stripe to provide secure invoicing and payments processing.
You may cancel your membership at any time by sending an email to .(JavaScript must be enabled to view this email address).

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click Here to Get Started >

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.

Daily Noozhawk

Subscribe to Noozhawk's A.M. Report, our free e-Bulletin sent out every day at 4:15 a.m. with Noozhawk's top stories, hand-picked by the editors.

Sign Up Now >

Meet Your Realtor Sponsored by Village Properties

Photo of John Sener
John Sener
"I am known for tenacity, diligence, honesty, and sound decision making with the ultimate goal of closing every transaction to the satisfaction of all involved parties."

Full Profile >