Sunday, May 27 , 2018, 1:08 am | Fair 55º

 
 
 

Olivia Uribe: 3 Social Media Tips for Nonprofits That You Seldom Hear

t’s almost a given that your organization needs a social media strategy, but the choices of platforms and tactics can be often overwhelming and bewildering. Demystifying the process is the first order of business for your organization. Follow these simple steps to make it easier to get started.

» Get Team Buy-In. Whenever you lay out a strategy, be sure to get buy-in from the entire team. Social media doesn’t occur in a silo; you need to know what everyone is up to, from the fundraising folks, to PR, to programs and the advocacy team — or whatever your departmental break up is.

The worst thing that can happen is a campaign that doesn’t flow well. A big social media failure is when a fundraising piece goes out in the mail, or an ad goes into the newspaper and it is not supported by the social media efforts. Lack of communication or miscommunication occurs when an entire team is not in sync. To get in sync, you must first get buy-in from the various team members.

» Pick A Platform. You don’t have to be on all the social networks overnight. What is your team good at doing? Once you have an answer, pick a platform that maximizes that medium.

Maybe there’s an excellent graphics/visual arts individual on your team. Stick to Facebook, or maybe Pinterest. If video is your thing, then make YouTube your most dynamic platform that you drive traffic to. Got a wannabe photojournalist? Then join the Instagram bandwagon!

There’s no benefit in committing your organization to a daily tweet if Twitter’s just not a platform that will optimize your organization’s content.

» Outline a Protocol and Delineate Who Is Responsible. All the planning in the world won’t help your organization execute a good social media strategy unless the nuts and bolts are in place. Your protocol should include language and style guidelines, approval chain of command and timeframe details, and, most important, who is responsible for which tasks. Who has the final authority to approve what “goes out”? Who is going to post on Facebook? Maybe you have more than one person on the social media team. It’s advisable to have a different member be responsible for a different platform.

— Olivia Uribe is the owner of The Digital Inclusion, a Santa Barbara-based online media management company for businesses and nonprofit organizations. She recently released a 60-page Social Media For Nonprofits: Strategy Guide. Click here to purchase it online. Email .(JavaScript must be enabled to view this email address) and tell us that you saw this post on Noozhawk to receive five hours of consulting when you purchase the Social Media For Nonprofits: Strategy Guide. The opinions expressed are her own.

Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made through PayPal below, or click here for information on recurring credit-card payments.

Thank you for your vital support.

Become a Supporter

Enter your email
Select your membership level
×

Payment Information

You are purchasing:

Payment Method

Pay by Credit Card:

Mastercard, Visa, American Express, Discover

Pay with Apple Pay or Google Pay:

Noozhawk partners with Stripe to provide secure invoicing and payments processing.

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click Here to Get Started >

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.

Daily Noozhawk

Subscribe to Noozhawk's A.M. Report, our free e-Bulletin sent out every day at 4:15 a.m. with Noozhawk's top stories, hand-picked by the editors.

Sign Up Now >