Tuesday, February 20 , 2018, 8:04 pm | Fair 49º


Business Leaders Discuss Workforce Housing Crisis at Santa Barbara Housing Conference

Coastal Housing
True North Research President Dr. Timothy McLarney presents the key findings of the Coastal Housing Coalition's workforce housing study during Friday's Santa Barbara Housing Conference. (Coastal Housing Coalition photo)

Hosted by the nonprofit Coastal Housing Coalition, this year’s Santa Barbara Housing Conference “Housing Needs and Opportunities Revealed” on Friday addressed its recent study exploring the lack of affordable workforce housing in south Santa Barbara County.

Conducted by True North Research, the research presented at the conference addressed the state of the jobs/housing imbalance, profiled its impacts on various aspects of our job market, community and quality of life, as well as identified marketable housing solutions.

True North President Dr. Timothy McLarney addressed the key findings of the two-part study, which collected detailed data from 124 local employers and more than 2,500 employees on the South Coast earlier this year. The study provides a more detailed picture of the jobs/housing imbalance from the perspective of South County employers and employees, while also addressing viable housing solutions.

The study found that the vast majority of employers in south Santa Barbara County believe that the lack of affordable housing negatively impacts their businesses in a variety of ways and was even the most frequently cited response for difficulties experienced in doing business in the South Coast. More than two-thirds of South Coast employers indicated they have substantial difficulty retaining employees who want to rent or purchase a home, and more than half find it difficult to attract employees from outside the South Coast area to work for their organization due to the high cost of housing.

Impulse Advanced Communications, a communications services provider based in Santa Barbara, is just one of the many businesses struggling with the lack of affordable housing locally.

“One of the biggest challenges to our growth at Impulse is the high cost of housing locally as we look to attract and retain employees” said Dave Clark, president of Impulse Advanced Communications. “Many of our employees are forced to commute long distances which draws time away from the employee and their family, the community where the employee works, and the community where the employee lives."

According to the National Association of Homebuilders, Santa Barbara County is the fifth least affordable small housing market in the nation. While the South Coast was once affordable prior to the housing boom 15 years ago, employees who entered the job market less than 15 years ago have been most negatively impacted by the escalation of housing prices. Because of this, the entire South Coast economy will become increasingly dependent on talent and skills of employees who entered the job market post 2000. Yet, just one-in-five can afford to own a home in the South Coast.

The Santa Barbara Housing Conference took place Friday at the historic and newly-renovated Carrillo Recreation Center in downtown Santa Barbara.

Sponsors of the event included:

Santa Barbara Association of Realtors
Garden Court
Hillside House
Housing Authority County of Santa Barbara
Housing Authority City of Santa Barbara
Mesa Lane Partners
Pacific Coast Business Times
RRM Design Group
Santa Barbara Foundation
Yardi Systems
Berkshire Hathaway Homes Services California Properties
Brownstein Farber Hyatt Schreck
Deckers Brands
Montecito Bank & Trust
Santa Barbara Chamber of Commerce
The Towbes Group
American Institute of Architects
Bank of Santa Barbara
City of Goleta
City of Santa Barbara
Courtney Jane Miller Landscape Architecture
Coastal Housing Partnership
Community Environmental Council
Cottage Health System
First American Title
Heritage Oaks Bank
Impulse Advanced Communications
Jay Higgins
Mission Linen
Peoples Self Help
SBCC Foundation
Sansum Clinic
Santa Barbara Housing Trust Fund
Seed Mackall
Suzanne Elledge Planning & Permits
Terrain Consulting
Union Bank
Westmont College
Pacific Coast Business Times
CASA Magazine
Goleta Chamber

— Lauren Gunther is a publicist representing the Coastal Housing Coalition.

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click here to get started >

Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made through PayPal below, or click here for information on recurring credit-card payments.

Thank you for your vital support.

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.

Daily Noozhawk

Subscribe to Noozhawk's A.M. Report, our free e-Bulletin sent out every day at 4:15 a.m. with Noozhawk's top stories, hand-picked by the editors.

Sign Up Now >