Pixel Tracker

Tuesday, December 18 , 2018, 8:10 am | Partly Cloudy 44º


Taylor Reaume: How to Get High-Quality Back Links

The goal of any website should be to get as high on Google search pages as it possibly can. With better search engine rankings, a website can gain tremendous increases in its number of views on a regular basis.

With Google’s current algorithm, content and back links play a major role in determining how high you’ll rank in the Google index.

Content is like a blog with helpful information for your target audience. Back links are like “votes” for your website. Think of a back link like a road leading people to your home on the Internet (your website).

With so many people going online to make buying decisions, what’s the best way to get more viewers at your website? The short answer is that you need to have plenty of quality content and back links.

Google would likely say “be a helpful resource,” and continue publishing high-quality helpful content. A search engine marketer tends to say it’s more complex than that. You need to publish large amounts of helpful content, yes, but you also need to work smarter while you’re working harder.

One thing is certain, it’s extremely vital that you play by their rules if you desire the best results.

As with most effective marketing resources, back links have now become something that every online marketer around the world has rushed to find and implement. This has made it much more difficult to get high-quality back links.

Luckily, although the task is more difficult, it’s not impossible. Here are some tips for finding high-quality back links.

Commenting On Blogs

There is a lot of debate as to whether commenting on blog posts is a legitimate way to earn more back links. Although this process has become a bit muddied, it’s a viable option.

The problem is that most people who aim to get back links on blogs do not strategize. They post a comment that is completely irrelevant just to appear on the blog. This can annoy other readers, which means most blog owners will not publish your comment.

When you comment on a blog, make sure you’re providing valuable insight about the conversation. Readers will take the post more seriously, and the value of the back link will be greater.

There is a party happening right now on the Internet. Join the discussion on relevant blogs in your industry, and leave a link to an article you wrote on your blog (in your comment), but make sure it truly adds value to other readers.

Before you give up on blog comments as a viable option for back links, simply reconsider your approach.

Getting Blog Reviews

Another option for getting back links through blogs is to attract web reviews. Not only do reviews of your product or service bring in more traffic, but they also add links for reliable and high-quality websites. When you couple this with the fact that they likely will provide valuable keywords, this will generously help you rank higher on search engines.

Once you know what sort of bloggers you’re going after, be sure that you approach them in an appropriate way. Avoid sending spam, but instead personalize your message for each blog. This will go a long way toward building a personal relationship, which can lead to further posts for your blog.

Networking With Other Businesses

As previously mentioned, partnering with other business can be a gold mine when it comes to getting high-quality back links for your website. As in the real world, online success can often be about whom you know and the size of your general network.

If you’re able to build an online network, then you can work together to implement back links and draw attention to one another. As you then start to build this network to include more resources, the value of the back links will continue to increase and generate more positive benefits. If you can come together with complementary online resources at the same point, it can be mutually beneficial.

Providing Testimonials

Businesses are always looking for people to provide testimonials on their websites. If you recently used a service, purchased an item or had an experience with a company, you can leave feedback on their website. During that testimonial, provide a back link to your website. If the company approves of your testimonial and lists your comment on their page, the back link will be accessible by those who view the website.

If you’re looking to get more testimonial posts, be as detailed and honest as possible. These look more realistic, and elicit much more interest from viewers. In addition, as you’re reaching out to companies and requesting to leave testimonials, ask them if they’ll post a live link in the testimonial. This will make it easier for people to access, and will result in more views on your page.

Get Feedback On Your Site

For those who are still failing to generate interest to their website, it might be time to consider getting feedback from a site that reviews others. Along with reviewing your site, you’ll also likely get a back link that will direct back to your website.

While these sites are wonderful for back links, keep in mind that they can also be helpful improving your site as a whole. When using any of these review sites, you can list what your goals are for the site and who you are targeting. They will then provide you with feedback about improvement. This is truly a win-win situation, as the constructive feedback is just as beneficial as the back link.

If you want to win at search engines, or at least be in the game, you must put a heavy emphasis on back links for your website. Be sure to consider these resources for getting high-quality back links to your site. It won’t take long to find out what works, and the increase in traffic will make the effort well worthwhile.

— Taylor Reaume is an e-Business coach and founder of Search Engine Pros. He can be contacted at [email protected], or 1.800.605.4988. Click here to read previous columns. The opinions expressed are his own.

Support Noozhawk Today

You are an important ally in our mission to deliver clear, objective, high-quality professional news reporting for Santa Barbara, Goleta and the rest of Santa Barbara County. Join the Hawks Club today to help keep Noozhawk soaring.

We offer four membership levels: $5 a month, $10 a month, $25 a month or $1 a week. Payments can be made using a credit card, Apple Pay or Google Pay, or click here for information on recurring credit-card payments and a mailing address for checks.

Thank you for your vital support.

Become a Noozhawk Supporter

First name
Last name
Select your monthly membership
Or choose an annual membership

Payment Information

Membership Subscription

You are enrolling in . Thank you for joining the Hawks Club.

Payment Method

Pay by Credit Card:

Mastercard, Visa, American Express, Discover
One click only, please!

Pay with Apple Pay or Google Pay:

Noozhawk partners with Stripe to provide secure invoicing and payments processing.
You may cancel your membership at any time by sending an email to .(JavaScript must be enabled to view this email address).

  • Ask
  • Vote
  • Investigate
  • Answer

Noozhawk Asks: What’s Your Question?

Welcome to Noozhawk Asks, a new feature in which you ask the questions, you help decide what Noozhawk investigates, and you work with us to find the answers.

Here’s how it works: You share your questions with us in the nearby box. In some cases, we may work with you to find the answers. In others, we may ask you to vote on your top choices to help us narrow the scope. And we’ll be regularly asking you for your feedback on a specific issue or topic.

We also expect to work together with the reader who asked the winning questions to find the answer together. Noozhawk’s objective is to come at questions from a place of curiosity and openness, and we believe a transparent collaboration is the key to achieve it.

The results of our investigation will be published here in this Noozhawk Asks section. Once or twice a month, we plan to do a review of what was asked and answered.

Thanks for asking!

Click Here to Get Started >

Reader Comments

Noozhawk is no longer accepting reader comments on our articles. Click here for the announcement. Readers are instead invited to submit letters to the editor by emailing them to [email protected]. Please provide your full name and community, as well as contact information for verification purposes only.