Anna Janelle Cardenas
Anna Janelle Cardenas, the owner of Anna Janelle Jewelry inside Santa Barbara’s Paseo Nuevo mall, says jewelry “is my passion and my calling.” (Joshua Molina / Noozhawk photo)

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From the cold weather in Amsterdam to the spectacular weather of Santa Barbara comes Anna Cardenas and her new business venture, Anna Janelle Jewelry.

On Monday, Cardenas will realize a dream when she launches her jewelry store inside Paseo Nuevo mall.

“Jewelry is my passion and my calling,” she said. 

For the UCSB graduate, it’s the moment she’s been waiting for, one that began nine years ago, when she first dabbled in jewelry.

She previously owned a business in Amsterdam, and has showcased her work at the State Street Promenade Market, the Paseo Nuevo Makers Market and the Locals Collective. Now, she’s at 711 Paseo Nuevo, in an ideal spot with plenty of passing traffic.

She will sell gold-filled and solid gold jewelry, along with diamonds and gemstones. She features anklets, necklaces, bracelets, earrings and more. She even is offering permanent jewelry, where chains are welded onto the skin. 

“You can wear it for the rest of your life,” she said. 

Janelle Cardenas said she has always been crafty.

“I love working with my hands,” she said on Thursday while setting up a display at her store.

Jewerly, she said, is special, and it is tied to a special meaning, or story.

“It makes women feel very good. Having that little accessory gives women a little extra boost of confidence so they can look great, feel great and be great,” she said.

Cardenas said she uses high-quality materials, and her jewelry is manufactured and hand-made. She welcomes everyone to take a look at what her store has to offer.

“I want it to feel more comforting and welcoming for everyone, whether you can only spend $20 or you want to spend thousands of dollars on jewelry,” she said.

In addition to the jewelry, she brought chocolate from Amsterdam to sell.

“There’s a little bit of everything here,” she said.

Dylan Star

Dylan Star, locally owned by Erica Brown, previously occupied 703 Paseo Nuevo, but she has grown her business and relocated to 317 Paseo Nuevo, a bigger space that allows her to expand to offer men’s items along with women’s apparel, accessories and gifts.


Santa Barbara’s Yes Store returns to 101 Paseo Nuevo, opening Nov. 4 on 1st Thursday.

The original artists’ pop-up gift gallery has become a Santa Barbara tradition since it first opened in 1968.

The Yes Store offers arts, crafts, custom fine jewelry, fused and blown glass, graphics and photography, ceramics and woodworking, clothing, leather and more.

Senior marketing director Mary Lynn Harms-Romo said mall officials are thrilled about the new businesses opening in Paseo Nuevo.

“We are excited to be home to Anna Janelle Jewelry’s flagship store,” Harms-Romo said. “Her beautiful, handmade jewelry represents the unique and quality offerings we strive to offer our shoppers. Our visitors can also shop the expanded selection of men’s and women’s apparel at Dylan Star in her new, bigger digs.

“With the holiday season right around the corner, Paseo Nuevo is filled with new and exciting stores, including the return of the Yes Store, a local favorite. We look forward to welcoming you to Paseo Nuevo this holiday season.”

John Mellencamp House for Sale

For a price tag that hurts so good, singer/songwriter John Mellencamp’s home is up for sale.

The three-bedroom, two-bathroom home at 1200 Toro Canyon is on the market for $4.5 million. 

“True magic is hard to come by, but this remarkable ocean-view home in Santa Barbara has an enchanting personality that will convince you that magic really does live within these walls,” the listing states. “It is the home of music legend John Mellencamp and has been styled to perfection by iconic L.A. interior designer Trevor Goff.”

The property includes a wood-burning fireplace and access to an outdoor patio and hot tub. The 1,800-square-foot, single-family home built in 1980 was put on the market on Oct. 23 by Luxton Real Estate and Realtor Eric Sadler.

Noozhawk staff writer Joshua Molina can be reached at Follow Noozhawk on Twitter: @noozhawk, @NoozhawkNews and @NoozhawkBiz. Connect with Noozhawk on Facebook.

Joshua Molina

Joshua Molina, Noozhawk Staff Writer

Noozhawk staff writer Joshua Molina can be reached at