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Herb Peterson Celebration

January 27, 2015 from 6:00 am - 10:30 am

Tuesday, Jan. 27 during breakfast hours (6:30-10:30 AM)

Herb Peterson Celebration, the legacy of the Egg McMuffin
- Iconic Egg McMuffin available for just $1 (Limit two per person)

Participating Central Coast McDonald's restaurants in Santa Barbara and Goleta McDonald's and throughout San Luis Obispo and Santa Barbara Counties


Central Coast McDonald’s® Celebrates 7th Annual Herb Peterson Day

The iconic Egg McMuffin® will be available for $1 during breakfast hours to honor the late local franchisee and sandwich inventor

SANTA BARBARA, Calif., Jan. 14, 2015 – On Tuesday, January 27 Central Coast McDonald’s® will celebrate the creation of the Egg McMuffin® with $1 sandwiches during breakfast hours (additional details below). Invented more than 40 years ago by the late local franchisee owner, Herb Peterson, each Egg McMuffin order is made with a freshly cracked Grade A egg, lean Canadian bacon, melty American cheese and a toasted English muffin.

“Herb Peterson and his innovative Egg McMuffin are a special chapter in the story of McDonald’s,” said Dana Cook, local owner/operator and Central Coast co-op president. “We are proud of this history and that it happened here in our backyard. This little sandwich changed the course of the food-service industry.”

In 1968, Peterson opened his first McDonald’s restaurant in Santa Barbara, and later expanded his business to become the Owner/Operator of the six McDonald’s restaurants in Santa Barbara and Goleta. At the time, no other quick service restaurant offered breakfast, and Peterson asked a local blacksmith to make an iron ring to keep eggs round and tidy as they were cooked for a hand-held sandwich. Modeled after Peterson’s personal breakfast favorite, eggs Benedict, he presented his breakfast product idea to McDonald’s founder, Ray Kroc, and in 1972, the Egg McMuffin became the first McDonald’s breakfast item. Learn more about the birth and legacy of the Egg McMuffin here.

The first Herb Peterson Day took place January 5, 2009, what would have been Peterson’s 90th birthday and just months after his passing. Today, it is an annual tradition for the Central Coast.

The Egg McMuffin is just one of the Wholesome Starts breakfast items offered by McDonald’s, and at 300 calories a serving, it can be part of a balanced meal. Forty years after revolutionizing the American breakfast menu with the introduction of the Egg McMuffin sandwich, breakfast at McDonald’s continues to evolve, with a variety of choices including Fruit & Maple Oatmeal and a full line-up of McCafé® beverages. In addition, three years ago McDonald’s launched the Egg White Delight McMuffin® breakfast sandwich nationally, an alternative to the legendary Egg McMuffin that was developed locally in Central Coast. It is made with freshly grilled 100% egg whites, extra lean Canadian Bacon, and white cheddar* on an English muffin also made with 8 grams of whole grain.

*pasteurized process

Additional Details: On Tuesday, January 27, 2015, customers are invited to celebrate the legacy of Herb Peterson’s iconic Egg McMuffin for only $1! Offer available at participating McDonald’s restaurants in Santa Barbara and San Luis Obispo Counties, limit two sandwiches per customer, during breakfast hours only.

About McDonald's of Central Coast 

The 28 Central Coast McDonald's restaurants are locally owned and operated by members of the communities in which they serve. As proud residents of California’s Central Coast, McDonald’s Owner-Operators believe that being part of a community means giving back by supporting local events and charities, as well as a commitment to sustainable measures to preserve our planet. For more information regarding Central Coast McDonald’s, please follow them on Twitter @CentralCoastMcD. 

About McDonald's

McDonald’s USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome food made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the more than 12,000 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit, or follow McDonald’s on Twitter and Facebook for updates on our business, promotions and products.

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Event Details

  • Organizer/Sponsor: Central Coast McDonald's
  • Starts: January 27, 2015 6:00 am - 10:30 am
  • Price: $1
  • Location: 29 N. Milpas Street, Santa Barbara and other participating McD's in Santa Barbara and San Luis Obipo Counties
  • Sponsors: Central Coast McDonald's