The Coast Village Association (CVA) presents the first Taste of Coast Village, Saturday, Sept. 14, featuring the flavors of Coast Village’s burgeoning restaurant scene.
More than 25 eateries from Montecito’s lower business district will participate in the event, as will several local wineries and breweries that will provide libations.

Participatns can celebrate the diverse flavor attractions offered in the community, while savoring bites from dozens of local chefs and food artisans. Sip from local wineries and breweries, and dance the afternoon away to the sounds of Tom Ball, Kenny Sultan, and Rob Malanca.

“This event will truly showcase all that Coast Village Road has to offer from a food and wine standpoint,” said CVA president Bob Ludwick, who is helping to organize the event with the Coast Village Association’s events committee and Katie Hershfelt of Cultivate Events.

“We have so many incredible eateries here, and never before have they all been at the same place at the same time,” Ludwick said. “It’s a great opportunity for the community to taste all that the lower village has to offer.”

The event will take place in a cordoned off area in the 1100 block of Coast Village Road, with restaurants and wineries serving from pop-up tents.

Guests can taste offerings from such eateries as Khao Kaeng, Here’s the Scoop, Honor Bar, Oliver’s, CAVA, Bettina Pizzeria, Juice Ranch, and Ca’ Dario, the newest restaurant to join the elevated list of restaurants on Coast Village Road.

Wineries and breweries include Folded Hills Winery, Margerum Wine Company, T.W. Hollister & Co., and an array of wine pours from the Liquor & Wine Grotto.

This year’s grand marshal is Pete Jordano, CEO of Jordano’s Food Service, who is helping to sponsor the event. Jordano’s is the largest and oldest family-owned retail business in Santa Barbara, and one of the largest marketers and suppliers of food, beverages, and culinary equipment in the Santa Barbara, San Luis Obispo and Ventura counties area.

The Coast Village Association recognizes Jordano as a respected and successful business owner, an active and devoted member of the community, and just a downright great guy. Visitors can learn more about Jordano, and his family’s history in Santa Barbara in the festival’s VIP lounge.

Other sponsors include Jordano’s, Folded Hills Winery, Bright Event Rentals, Cultivate Events, Keller Williams, Berkshire Hathaway Home Services, CAVA, Village Properties, Montecito Bank & Trust, Montecito Journal, Rosewood Miramar, and Four Seasons Biltmore.

General admission, at $65, is from 2-5 p.m., with participants invited to enjoy unlimited tastings from participating vendors, as well as given a souvenir wine glass in which to enjoy the wine and beer.

A limited number of VIP tickets for $95 will be available, and will include early entry at 1 p.m. and access to the VIP lounge, which will offer exclusive sips and bites in a comfortable lounge environment.

Tickets are available at Attendees must be 21 years of age or older. For more information, visit

Led by a board of 13 business owners, property owners and residents, the Coast Village Association advocates, promotes and supports the businesses along Coast Village Road and Coast Village Circle, while protecting and enhancing the quality of life for residents and visitors. For more information, visit

— Coast Village Association.