More than 750 Rancheros Visitadores from 37 states and six countries will parade in pink on horseback and in carriages along Alisal Road through downtown Solvang to Old Mission Santa Inés at 3 p.m. Saturday, May 2.

For the ninth year in a row, the Rancheros are partnering with Wrangler Jeans and the Tough Enough to Wear Pink Foundation to raise funds for the Cancer Foundation of Santa Barbara in support of local breast cancer programs at the Ridley-Tree Cancer Center at Sansum Clinic.

Community members who support the cause of finding a cure for breast cancer, and those who enjoy a colorful equestrian event are invited to come out and show their support.

Through the combined efforts of Wrangler Jeans, Tough Enough to Wear Pink and the Rancheros Visitadores, more than $1 million have been contributed to the Cancer Foundation of Santa Barbara since 2012.

Funds raised benefit breast cancer programs at the Ridley-Tree Cancer Center including clinical research trials, wellness classes and support programs, hereditary cancer risk counseling and nurse navigation. The services are available to all breast cancer patients who live in Santa Barbara County, regardless of where they receive treatment or their ability to pay.

“The Rancheros have been returning to Santa Barbara County and the Santa Ynez Valley for 88 years,” said Ranchero Steve Beneto. “Though our members come from far and wide, this is the Rancheros’ home, and we have found a cause we believe in. We understand it is important to give back to the community we return to year after year.

“The response has been fantastic as we continue our support of the Cancer Center and their excellent care of breast cancer patients and their families on the central coast.”

The Ridley-Tree Cancer Center’s Solvang office, 2040 Viborg Road #140, is within a mile of the Rancheros’ parade route. The Solvang center provides Santa Ynez residents with access to physicians who have studied, worked and taught in the world’s finest cancer centers including Harvard, Sloan-Kettering, UCLA, and the National Institutes of Health.

In 2017 Ridley-Tree Cancer Center opened a new world-class regional center in Santa Barbara.

For more about the Cancer Foundation of Santa Barbara and the Ridley-Tree Cancer Center, visit or