Sena Technologies, Inc. will display and demo its Bluetooth technology at RideSB100.

Sena Technologies, Inc. will display and demo its Bluetooth technology at RideSB100. (Courtesy photo)

Ride Santa Barbara 100 (RideSB100), the world-class cycling event set on California’s Central Coast, has announced Sena Technologies, Inc., the leader in Bluetooth innovation for cycling, has signed on as official helmet sponsor.

RideSB100, scheduled for Oct. 19, has four distinct routes from 34- to 100-miles with traditional and class one electric bicycle options, all beginning and ending at Santa Barbara’s Leadbetter Beach.

Sena will display and demo its Bluetooth technology, including its new R1 Bluetooth Integrated Road Cycling helmet, at the event expo and on the course.

Sena’s R1 cycling helmet offers Bluetooth 4.1 technology that riders pair with a smartphone to hear GPS directions, listen to music, take phone calls, and even hear instant feedback and cues from fitness apps monitoring stats such as speed, cadence, and heart rate without distraction.

The R1’s fully integrated Bluetooth communication system allows users to talk via intercom with up to three other riders over a half-mile distance.

“We’re excited to team up with Sena and to show our cycling community how very cool and functional these new Bluetooth-connected cycling helmets are on long rides, whether you’re riding solo or with friends,” said Jamie Monroe, RideSB100 director and owner of Easy Day Sports.

“This type of new technology is helping attract more people to cycling, and we’re all about getting people on bikes and growing the sport,” Monroe said.

RideSB100 also recently announced new and improved routes for this year including a new loop through the UCSB campus. Details and course maps are available at Routes include:

100-mile: An advanced ride featuring the Gibraltar Challenge, a grueling 3,000-foot climb in just 7-miles.

100-km + Gibraltar: For experienced riders who want to tackle the famous Gibraltar Challenge.
100-km: A friendly intermediate cycling experience featuring scenic coastal and mountain roads.
34-mile: A fun and scenic course for casual riders and weekend warriors.

Registration is open at Follow the RideSB100 at,, and #RideSB100.

Also new this year, RideSB100 is featuring a new Class One Power Assist Electric Bicycle (e-Bike) class, presented by Yamaha Bicycles, inviting more riders to enjoy Santa Barbara cycling. Follow Yamaha Bicycles at

The Ride Santa Barbara 100 features four routes starting from Leadbetter Beach and traveling through the Southern California coastal mountains. The cycling event is designed to be a challenging and fun experience. RideSB100 is owned and produced by Easy Day Sports and promoted by SPEC PR.

— Tyler Hutt for Ride Santa Barbara 100.