Business professionals seeking to increase marketing for their companies in 2023 can learn the latest marketing tips and tricks at a meeting of the Santa Barbara Executive Roundtable (SABER), 8:30-10 a.m. Thursday, Feb, 9 at the University Club.

Jonathan Boring and Jennifer Goddard Combs, Central Coast specialists in marketing and digital communications, will present New Tools to Market Your Business in 2023!

The program will cover a variety of digital and traditional marketing techniques including Tik Tok, Instagram reels, websites becoming fashion statements, the importance of publicity, and offer ideas for boosting exposure and sales.

SABER is a small-business educator and networking organization, and hosts regular educational events dedicated to enhancing the professional lives and skills of local business leaders. Attendees at SABER’s monthly meetings hear directly from industry experts, and network with other business professionals.

Boring, founder of Social Spice Media, helps corporations bridge the interconnected facets of digital communications through the strategic use of technology combined with creative marketing solutions.

With a decade of experience, Boring has worked successfully with businesses large and small to supercharge their corporate branding and communications, and to increase sales.

Goddard Combs, president of The Goddard Company Marketing & Public Relations, has some 20 years of experience creating and implementing successful public relations campaigns for companies, products and nonprofits.

She has worked with businesses and organizations at the local, regional and national levels to enhance their public image and increase sales potential among a diverse collection of clientele. Combs is also a standing board member of SABER.

To attend New Tools to Market Your Business in 2023!, register here.

The Santa Barbara Executive Roundtable meets the second Thursday of each month (except for August and December). To learn more, email