In celebration of Mother’s Day, Vitamin Angels has started a donation campaign to raise awareness about the urgency of maternal and child nutrition. From now through May 8, Vitamin Angels’ corporate partners Eu Natural, Nourished, and Nature’s Sunshine will match campaign donations up to $35,000. 
“For expecting mothers and young children, nutrition is urgent. Each day matters. There is no catching up later,” said Howard Schiffer, Vitamin Angels founder/president. “Mother’s Day should be a reminder to everyone that nothing should stand between a mother and her child’s healthy future.” 
Globally, micronutrient deficiencies, which are a lack of vitamins and minerals, affect some 2 billion people worldwide and half of all women and girls in low and middle-income countries. Most notably, undernutrition causes 45% of deaths in children under age five. These numbers can  have dramatic consequences. 
Proper nourishment lays the foundation for a healthy, productive life. Healthy pregnant women are more likely to have healthy newborns. Children who grow up strong can thrive in school and beyond, leading to greater economic success for individuals and entire communities.  

Campaign donations will be used to support Vitamin Angels’ work to deliver vital nutrition to communities lacking access to healthcare. Their evidence-based nutrition interventions are a way to support healthy pregnancies, dramatically improve birth outcomes, reduce infant mortality, and protect those under five against debilitating childhood infections. 

To learn more about the campaign and to make a donation, visit

Founded in 1994, Vitamin Angels is a public health nonprofit working to improve nutrition and health outcomes in low-resource settings worldwide. Vitamin Angels delivers evidence-based interventions and offers technical assistance, including ongoing monitoring and evaluation, to ensure program quality, scale and impact.

Vitamin Angels works with some 1,200 local organizations, including governments, to reach more than 70 million women and children in 65 countries annually. To learn more, visit