Many businesses that I have owned didn’t depend on customers who walked into our store so much as they did on mail, phone, fax and email orders. I guess that would classify us as a mail-order company rather than what is referred to as a brick-and-mortar company.
I also guess that more and more businesses are falling into that category now that the Internet is here.
When I owned BrandNew Industries, most of the business came from phone calls and emails, and it was always nice to hear the phone ringing all day. Or to hear that little “ding” when another email arrived.
But some days, the phone just didn’t ring or the computer didn’t “ding.” And I would sit there wondering where all the customers went.
Sometimes it was so quiet that I would find myself picking up the phone to see if I still had a dial tone so I knew it was still working. Or I would send myself an email to see if that was still working.
I hated those days.