Jamie Maites, a seasoned healthcare executive from northern California, has joined Community Memorial Health System as vice president, marketing and development. Maites brings nearly 20 years of healthcare marketing experience to her new post.
“I’m thrilled to join this innovative and influential organization,” said Maites, who lives in Ventura. “I look forward to advancing our vision — to be an indispensable community treasure — and am grateful to my predecessor Michael Ellingson for the work he and the team accomplished over the years.”
Previously, Maites served as vice president, marketing and communications at MarinHealth, an independent healthcare system in the Bay Area, comprised of a 327-bed hospital, 40-plus clinics staffed by more than 150 physicians, and a philanthropic foundation that supports the healthcare system.
During her tenure at MarinHealth, Maites oversaw brand strategy as well as internal and external communications. She led marketing efforts to regain community preference for the hospital, pass a $394 million bond initiative, and prepare for and support the grand opening of a new hospital.
She also drove a full-scale rebranding effort when the hospital, medical network, and foundation combined under one umbrella brand with a seamless system offering.
Most recently, Maites has shown strong leadership during the pandemic; her team used a range of communications tools, including broadcast, print, digital media, social media, direct mail, and email, to keep doctors, staff, patients, and the community informed about changing policies, testing and treatment.
Before joining MarinHealth, Maites worked at El Camino Hospital in Mountain View, California, where she supported marketing, community relations and planning objectives.
Maites earned a BA in business management economics from UC Santa Cruz in 2004, and studied abroad for a year with the UC Education Abroad Program at the University of Melbourne in Australia.
“We are excited to welcome Jamie to our organization. Her dynamic skill set and breadth of experience in healthcare marketing and communications will bring a fresh perspective and energy to the community,” said Gary Wilde, president/CEO of Community Memorial Health System.
Ellingson, Community Memorial Health System’s former vice president of marketing and development, retired in 2021 after 16 years of service to the organization.
“Michael led our efforts to become the regional healthcare system of choice, and in exceeding our capital campaign goal of $25 million to support the construction of our new hospital. The impact he had will long be remembered,” Wilde said.
Community Memorial Health System is a not-for-profit health system comprised of two hospitals (Community Memorial Hospital in Ventura and Ojai Valley Community Hospital in Ojai), a skilled nursing facility, and a network of primary and specialty care clinics serving communities in Ventura County.
For more, visit https://www.cmhshealth.org.