Santa Barbara’s restaurant world is about to reset.
Fresco is opening again, this time inside the Santa Barbara Public Market.
“Fresco was my dream to begin with and it is still my dream,” said original owner Jill Petrarca. “Maybe you can go home again.”
Stylized as “fresco,” (lowercase, Petrarca said, because they are “small,” but mighty), has a storied history. It was open for more than 20 years inside Five Points Shopping Center, then moved to downtown Santa Barbara on Canon Perdido Street before closing after about a year.
But now Petrarca has teamed with Natalie Ramos, the manager of the Public Market, to relaunch the restaurant, in a scaled-back version for now. Set to open around July 1, fresco plans to sell sandwiches, salads, including the delicious gorgonzola, quiche, soup, and the signature turkey burgers and fries. Eventually, Petrarca plans to expand to offer more dishes, and the pastries.
The restaurant will open inside the former Wexler’s Deli, across from Rori’s.
“We have some of the original employees coming back from the kitchen,” Petrarca said. “We want to hit the ground running.”
Petrarca opened the original Fresco Cafe in 1995 with her then-husband Mark Brouillard. The place was wildly popular for nearly three decades before a large rent increase from out-of-town owners of the Five Points Shopping Center. Petrarca left Fresco in 2016, and she and Brouillard divorced, but Brouillard kept the restaurant going, including a move to the El Centro Building downtown.
The change in location proved a tough change, but now the fresco will be reborn on July 1 in the Public Market.
Brouillard is no longer involved, Petrarca said, but the two remain close. He runs the food program at the Father Virgil Cordano Center, collaborative ministry of the Franciscan Friars at Old Mission of Santa Barbara and the Daughters of Charity at St. Vincent’s.
“He is still my best friend,” Petrarca said.
She wants the public to be patient as they get started, and eventually they will offer most of the signature foods they did at the previous restaurants.
“Six months ago, I had no intention of doing this,” she said. “We want to start off simply. Fresco is so familiar to me. I am so happy.”

Que by Whiskey ‘N Rye Comes to Public Market
In another change for the Public Market, Que by Whiskey & Rye plans to open in the former space occupied by Fala Bar.
It’s a spinoff for the wildly successful Whisky ‘N Rye in Solvang Smokehouse.
“It’s fast-casual evolution,” said owner and CEO Don Conner.
The Public Market restaurant will offer a streamlined smoked barbecue experience, but it will be about more than just meat.
“Our focus is about smoking and grilling than it is necessarily about smoking and grilling meats,” Conner said.
Conner is currently working through the permitting process and hopes to open before Labor Day weekend. The Public Market is the perfect fit for expansion, he said.
“I love the energy,” Conner said. “Since new ownership came in there has been a slow and steady transformation of the space, a real re-energizing of the space. The energy had just been transformed.”
He opened the Solvang restaurant about 3 years ago. The Public Market will be a prime location for people who drive from Goleta, Santa Barbara and Carpinteria to Solvang. Conner also has a food truck for the restaurant that will serve Santa Barbara and South Coast residents over the summer until the new restaurant opens.
“We are really excited to come into the Santa Barbara market,” Conner said.
In other news at the Public Market, Big T’s, the sandwich shop, is being replaced by Seoulmate Kitchen.
San Luis Obispo-based Vintage Shop Coming
Thrifty Beaches plans to open another vintage shop in downtown Santa Barbara.
The company signed a lease for 710 State St., according to The San Luis Obispo Tribune.
The spot was most recently occupied by Restoration Hardware, which moved to Montecito.
According to its website, Thrifty Beaches is a “sustainability-focused vintage clothing and furniture store” with a downtown SLO location.
It was founded by Cal Poly alumnus Adam Kemp and his girlfriend, Maria Trott. The store “specializes in curating and selling pre-owned items, including mid-century modern furniture and unique clothing pieces, with the aim of promoting environmental sustainability through recycling and reusing goods.”
Olada Opens in Linden Square
Olada, which offers yoga and reformer Pilates classes, “along with a boutique shopping experience in an exquisitely curated environment,” is now open in Linden Square in Carpinteria, according to a news release.
“Our studio is more than a place to move. Whether through yoga or reformer Pilates, we offer a wellness sanctuary where people can find balance and immerse themselves in the community in an inspiring and beautiful space,” said owner and operator Casey Glassman Glassman.
Olada represents the studio’s core values, according to a news release: Ola is Hawaiian for life, health, vitality, and wellness, and Lada is the Baltic goddess of love, beauty, and harmony.



