The Santa Barbara County Department of Behavioral Wellness and the County Health Department are teaming up to hold NoSo November, a community challenge encouraging residents to take a break from social media during November.
The NoSo (No Social Media) campaign aims to raise awareness of the growing impacts of social media on mental and physical health and to inspire a healthier, more mindful relationship with technology, the county said.
Research has shown that excessive social media use can lead to increased stress, anxiety, depression, and feelings of isolation, the county report.
A recent study found that taking even a short break from social media (as little as one week) can significantly improve mood and overall wellbeing.
Social media use has also been linked to disrupted sleep, increased sedentary time, and heightened physical stress responses.
“Many in our community are feeling the weight of ongoing stress and uncertainty,” said Toni Navarro, director of the County’s Department of Behavioral Wellness. “Taking a conscious break from social media gives our minds and bodies the chance to reset, reconnect, and recharge — and it’s something we can do together.”
The NoSo November challenge invites community members, families and organizations to participate by committing to a social media detox for any length of time — one day, one week, or the entire month.
Participants can pledge here and join thousands of others worldwide in reclaiming their time and attention, the county said.
Suggested healthy alternatives that nourish mental and physical well-being are:
• Take a walk or spend time outdoors.
• Call or meet a friend face-to-face.
• Read a book or do journaling.
• Practice mindfulness or meditation.
• Volunteer or engage in a creative hobby.
“Social media can be a powerful tool, but constant connectivity takes a toll on our health,” said Mouhanad Hammami, director of the county’s Health Department. “NoSo November is an opportunity to pause, breathe, and reconnect with what truly matters — our health, our relationships, and our community.”
View the NoSo 2024 Impact Report here.
Learn more at NoSoNovember.org or sign up to take the local pledge here.
To learn more about Santa Barbara County Department of Behavioral Wellness visit the Behavioral Wellness website. The Behavioral Wellness 24/7 Crisis and Access Line can be reached at (888) 868-1649.
For more about the Santa Barbara County Health Department, visit the website.




