Yum was the word Friday as Goleta welcomed its newest business, YoYumYum, a frozen yogurt shop at 5915 Calle Real, Suite A, near Zodo’s Bowling & Beyond.

Kristen Amyx, president and CEO of the Goleta Valley Chamber of Commerce, and Goleta Mayor Roger Aceves helped store owner Thanh Tran cut the ribbon at the store. A line snaked around the parking lot with those waiting for a free yogurt.

Free yogurt will be offered Saturday and Sunday between 11 a.m. and noon, 5 and 6 p.m. and 11 p.m. and midnight. The offer is good between 11 p.m. and midnight Friday, as well.

Valerie Kushnerov is vice president of the Goleta Valley Chamber of Commerce.