The new CMS boards represent a major upgrade to the existing signage which include significant advantages, according to Caltrans.
  
The boards include a full-color display that provides a wider range of colors for more impactful and eye-catching messages, improving driver attention and comprehension, Caltrans said.

A pair of new, upgraded full-color Changeable Message boards (CMS) have been installed on northbound US 101 near State Route 154, and near the US 101 Northbound Pueblo Street off-ramp in Santa Barbara.

Increased brightness of the signs allows better visibility in day and nighttime conditions, ensuring messages are easily readable even in challenging environments, Caltrans said.

The boards are designed to withstand harsh weather conditions, like extreme temperatures, rain, snow and high winds, ensuring long-term durability and minimizing maintenance needs.

They also allow for more dynamic and informative messages, including graphics, symbols and video clips, enhancing communication effectiveness, according to Caltrans.

By upgrading to the latest full-color CMS technology, Caltrans said it can significantly improve driver safety, enhance traffic flow and provide more effective and engaging communication to motorists.

Pelagic Engineering based in Oxnard was the contractor for this $188,000 project.

Additional upgrades are planned in Santa Barbara and San Luis Obispo counties along Hwy. 1, Hwy. 46 and US 101 in 2025.