Historic downtown Santa Barbara is the heart of the community, where local businesses, cultural landmarks and everyday life come together.
Historic downtown Santa Barbara is the heart of the community, where local businesses, cultural landmarks and everyday life come together. Credit: Noozhawk file photo

If you have been following Santa Barbara’s debate over State Street since its closure during the COVID-19 pandemic in May 2020, you have probably heard the name Strong Towns Santa Barbara.

Many people may be wondering: What is Strong Towns? What are its goals? And does Santa Barbara have the kinds of problems Strong Towns policies were created to address?

Strong Towns offers worthwhile ideas for communities struggling with suburban sprawl, automobile dependence and costly infrastructure.

But Santa Barbara is not one of those communities. It is already an established, walkable, mixed-use city centered around a historic main street.

To better understand this issue, it helps to know why Strong Towns was created.

As background history, after World War II, much of America experienced rapid suburban expansion.

Following World War II, suburban sprawl reshaped much of America, as communities expanded outward with new subdivisions, shopping centers and road networks built around the automobile.
Following World War II, suburban sprawl reshaped much of America, as communities expanded outward with new subdivisions, shopping centers and road networks built around the automobile.

Cities spread outward through large subdivisions, shopping centers, office parks and miles of roads connecting everything together.

These communities became heavily dependent upon automobiles and required increasingly expensive infrastructure to maintain.

In 2009, Charles Marohn, an engineer and city planner raised on a farm in Minnesota, founded Strong Towns to address the challenges and failures associated with this pattern of development.

The nonprofit organization draws attention to the problems of suburban sprawl and promotes long-established planning principles such as walkable neighborhoods, mixed-use development, incremental growth and responsible local planning.

Many Santa Barbarans understand and support these principles and love Santa Barbara because of these qualities that the city exemplifies.

The local chapter, Strong Towns Santa Barbara, was established in 2023. Since then, it has become an increasingly active and influential voice in discussions concerning the future and functional use of State Street.

In these public discussions, the Strong Towns chapter appears to be given greater consideration over the opinions and needs of other members of the community who are entitled to have practical access to the downtown public right of way.

This concern is especially significant since more than 700 businesses and community members have signed a petition supporting the reopening of State Street for safe, slow, shared public use.

This brings us to two important questions:

1. Why does the Strong Towns chapter appear to receive greater consideration from the City of Santa Barbara than the hundreds of businesses, residents and community members asking for shared access?

2. Does Strong Towns recognize that Santa Barbara is not a troubled example of suburban sprawl requiring correction, but is already, according to many of its own principles, a strong town?

Santa Barbara evolved from classic planning and design principles long before post-World War II suburban expansion and sprawl occurred.

Known as the “American Riviera” and the “Jewel of the Central Coast,” Santa Barbara is one of California’s most recognizable historic cities, centered around an authentic main street with the flexibility that has served the entire community for generations.

Long before “walkability” became a modern planning term, Santa Barbara already had it. A person can walk from the Santa Barbara Mission to the Santa Barbara County Courthouse in approximately 30 minutes or less.

Santa Barbara’s Summer Solstice Celebration Parade was an important downtown draw when its zany fun danced up State Street. With State Street closed to parades, it has been relegated to a side street two blocks away.
Santa Barbara’s Summer Solstice Celebration Parade was an important downtown draw when its zany fun danced up State Street. With State Street closed to parades, it has been relegated to a side street two blocks away. Credit: Cass Ensberg photo

Our downtown is surrounded by established neighborhoods that provide convenient access to the services, businesses, institutions and public spaces traditionally found along a main street.

Residents have historically been able to reach downtown using the form of transportation that best meets their needs.

State Street was already an early example of what planners now call a “slow street” or “shared street.”

Automobiles traveled at relatively low speeds while sharing the street with bicycles, pedestrians, public transportation, deliveries and emergency services.

State Street was always flexible and could be opened or closed as needed for farmers markets, parades, and other special events and festivals.

I believe that Marohn developed Strong Towns principles to encourage financially responsible communities with strong civic centers and traditional Main Streets.

Strong Towns was created to help struggling communities become more like Santa Barbara. Santa Barbara should not now be changed because the opinion of a local Strong Towns chapter is that our historic main street should function differently.

Rather than attempting to change the essence of Santa Barbara, the Strong Towns chapter could refocus efforts on priorities that more closely reflect the organization’s stated principles:

  • Preserve Santa Barbara and restore the historic main street by reopening it for safe, slow, shared use and access by all.
  • Provide an Americans with Disabilities Act-accessible municipal shuttle operating up and down State Street throughout the day.
  • Encourage appropriate higher-density housing downtown while preserving the scale, character and historic heart of our town.
  • Support the development of a practical, regional mass-transit system that offers a meaningful alternative to private automobiles.
  • Encourage thoughtfully located and appropriately scaled development that respects Santa Barbara’s historic character and protects important landmarks such as the mission.
  • Address new suburban sprawl projects proposed throughout Santa Barbara County and elsewhere in California.

Because Santa Barbara already reflects many of the basic planning principles Strong Towns promotes, our town should not be pressured to fundamentally alter the identity and function of its historic main street.

Pulled by a dozen Belgian draft horses, the “El Fandango” float in the 1950 El Desfile Histórico is the largest float ever entered in the parade. The building on the left is the original Bank of America at 900 State St. while, across East Canon Perdido, on the right is the old Security First National Bank of Los Angeles, which decades later was merged into Bank of America and is the site of the current BofA.
Pulled by a dozen Belgian draft horses, the “El Fandango” float in the 1950 El Desfile Histórico is the largest float ever entered in the parade. The building on the left is the original Bank of America at 900 State St. while, across East Canon Perdido, on the right is the old Security First National Bank of Los Angeles, which decades later was merged into Bank of America and is the site of the current BofA. Credit: Santa Barbara Historical Museum Collection photo

Santa Barbara and State Street should therefore be recognized as a model to preserve, not a place whose historic identity and essential function be fundamentally altered.

Nor should the views of one organized advocacy group outweigh the needs and experiences of other community members and the more than 700 businesses that have signed a petition to reopen State Street.

Santa Barbara’s leadership has the duty to seriously and respectfully respond to these concerns by reopening State Street for safe, slow, shared public use.

Doing so would restore access for everyone, improve bicycle and e-bike safety, accommodate public transportation and emergency services, and preserve the flexibility to close the street for celebrations, community events and the 2026 Old Spanish Days Fiesta parade

Santa Barbara has always been more than just another city. It is Our Town. 

As the formidable Pearl Chase urged: “Stand fast, Santa Barbara.” 

Architect Cass Ensberg FAIA is a longtime Santa Barbara resident and principal of Ensberg Jacobs Design. She currently serves on the Historic Landmarks Commission, has served on the city Arts Advisory Committee, and started and helps administer the Kids Draw Architecture Program for the Architectural Foundation of Santa Barbara. The opinions expressed are her own.