Community Environmental Council (CEC) and Lady Gaga’s Born This Way Foundation – with support from 165 additional partners – has announced the launch of Born This Way Foundation’s third annual #BeKind21 Campaign.

As communities across the world face the trauma of a pandemic, the ongoing racial inequalities, and a host of global challenges, this year’s campaign has been designed to be responsive to today’s movements, showcasing that kindness is not an empty gesture; rather, kindness is a verb.

To be kind is to speak up. To be kind is to prioritize your mental wellness. To be kind is to advocate for a world that values, validates, and respects all people.

The campaign, that runs Sept. 1-21, invites schools and colleges, corporate partners, nonprofit partners, and other participants to integrate kindness in their daily lives.

This year’s #BeKind21 Campaign will build on last year’s effort which, with support from more than 130 partners, drew 1.6 million participants from around the world and generated 41 million acts of kindness.

“Our mission is about being kinder to the Earth, and we recognize that being kind to each other — actively taking care of, listening to, and supporting the needs of everyone in our community — builds the resilience we must have to collectively care for our planet,” said Kathi King, CEC director of Outreach and Education.

CEC will participate in the challenge by providing 21 ways to be kind to the Earth and each other by advocating, changing personal habits, and taking part in educational events that lead to action.

The list, which reflects CEC’s own efforts to build local community resilience and combat the climate crisis, can be found at Community members are urged to take pictures when they engage in any of the items on the list and post to social media with tags #bekind21and #cecsb.

Also partnering on the challenge are more than 165 schools, nonprofit organizations, government institutions, sports teams, and corporations across the country.

“While our world is different this year, our mission has never been more important,” said Cynthia Germanotta, co-founder and president of Born This Way Foundation. “Simple acts of kindness will go a long way in a time when so many are searching for connection and hope.

“Kindness is powerful, and together we can create a movement to build a future that is kinder, braver, and more just for all.”

Studies have found that performing acts of kindness can boost happiness (Dunn, Aknin, & Norton 2008) and increase feelings of self-worth and calm while decreasing feelings of depression (UC Berkeley, Greater Good Science Center).

Born This Way Foundation’s research found that young people who describe their environments as kind are more likely to be mentally healthy. That’s true for youth in high schools, colleges and workplaces.

Individuals who take the pledge will receive exclusive kindness suggestions, tips, and inspiration from Born This Way Foundation’s co-founders and partners, and have a  chance to be featured on

Led by Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation was founded in 2012 to support the wellness of young people and empower them to create a kinder and braver world.

To achieve these goals, Born This Way Foundation leverages evidence-based research and authentic partnerships in order to provide young people with kinder communities, improved mental health resources, and more positive environments, online and offline. To learn more, visit

Since 1970, CEC has incubated and innovated environmental solutions that directly affect the Central Coast. Current work advances rapid and equitable solutions to the climate crisis, including zero carbon goals, drawdown of excess carbon, and protection against the impacts of climate change.

Learn more at and find CEC at and on at