ivan.bar founder Ivan Pelly dropping off enough bars to fuel the four-person rowing team for 38 days. (Penny Bird and World's Toughest Row / Courtesy Photo)

In 2015, Ivan Pelly bought his last grocery-store nutrition bar. He found them too small, too sweet and made with ingredients he couldn’t pronounce, so he set out to make something better. 

“I studied what kind of ingredients made for great nutrition and great taste, and after many, many attempts, I arrived at what I think is the best nutrition bar on the planet,” Pelly said. “Sooner or later, friends got their hands on them and started asking where they could get more, so I recruited my wife and sons to help give the bars a life outside of our fridge and their bagged lunches.”

In early 2019, the Pelly family released their first flavor, Macadamia Nut, which included almonds, gluten-free oats, dates, agave syrup and a seed blend of flax, chia, hemp seed hearts and pumpkin seeds. 

They followed this up with three more flavors: Peanut Butter, Coconut Almond Macadamia and Dark Chocolate Almond. None of the flavors have preservatives, and all of the ingredients are actual food. 

“At 2.5 ounces and 10 grams of protein, you won’t be hungry,” Pelly said. “The seeds and nuts are also incredibly healthy, containing antioxidants, healthy monounsaturated fatty acids and essential minerals like calcium, manganese, phosphorus, zinc and more.”

With such a commitment to making healthy and filling bars, it’s no surprise that Pelly and ivan.bar love supporting active and healthy people. 

“This year, we were fortunate enough to sponsor the team Pacific Discovery, and we were honored to have been selected as a sponsor from among hundreds of competing products,” Pelly said. “The team took enough ivan.bars on board for two bars per rower per day.”

Pacific Discovery is a team of Swiss rowers that rowed from Monterey Bay, California, to Hanalei Bay in Kauai, Hawaii, a route called the World’s Toughest Row – Pacific. 

They consumed 850,000 calories, spending two hours on the oars and two hours off, during which they would be making water, doing boat maintenance, weather and route planning, eating and sleeping as much as they could. 

Stuart Thompson, Andrei Celovschi, Cam Parker, and Tia Patricios of team Pacific Discovery arriving in Hanalei Bay, breaking the world record for the World’s Toughest Row. (Penny Bird and World’s Toughest Row / Courtesy Photo)

“The team completed the row in 34 days, 8 hours and 22 minutes,” Pelly said. “They set a new world record for the fastest mixed team to cross the Pacific.”

Not only did they set a world record, but the team also rowed for a good cause. 

“So far, Pacific Discovery has raised £78,109 of their £100,000 goal to support Mind, a mental health nonprofit,” Pelly said. “We’ve always been focused on finding ways to make a social impact, so this was an opportunity to have a moral compass as well as a culinary one.” 

In honor of Pacific Discovery’s success, Ivan.bar is offering a discount on their bars using the code WORLDRECORD23 at ivan.bar.