The sun came out just in time for Whiskey x Leather’s 10-year celebration in Montecito.
When owners Ariel Hujar and Zee Chew first hung their sign a decade ago, no one quite knew what to expect from the stylish new shop at 1101-A Coast Village Road, at the intersection with the western end of Coast Village Circle.
I’ll admit, I was one of the curious onlookers guessing what might unfold in that charming space.
In addition to men’s and women’s apparel, Whiskey x Leather is filled with antiques and, accessories, such as candles, sunglasses, books, jewelry, tables, lights and lamps. Credit: Judy Foreman / Noozhawk photo 
Ten years ago, Whiskey x Leather co-owners Zee Chew, left, and Ariel Hujar opened their lifestyle boutique at 1101-A Coast Village Road in Montecito. Credit: Judy Foreman / Noozhawk photo 
Whiskey x Leather has become a gathering place for creativity, connection and fun. Credit: Judy Foreman / Noozhawk photo 
The Whiskey x Leather store has rounded up numerous horse-inspired pieces by Los Osos artist Bettina Norton. Credit: Judy Foreman / Noozhawk photo
On opening day back in 2015, the pair welcomed men and women, moms and daughters, and anyone with a love for effortless California style.
With strong roots in local retail, Chew and Hujar took the leap into entrepreneurship — and 10 years later, they’re still thriving, now with a second store in San Diego.
Their vision was simple but inspired: to blend modern sophistication with the relaxed, sun-soaked spirit of California living.
What began as one boutique has grown into a lifestyle brand known for its approachable edge, trend-aware style, and curated selection of accessories and apparel from established and emerging designers alike.
“The true heart of Whiskey x Leather has always been its people,” Hujar said.
She and Chew have built a loyal community through authentic relationships, personal styling and a welcoming, down-to-earth experience.
“The true heart of Whiskey x Leather has always been its people.”
Ariel Hujar
From pop-ups and designer trunk shows to supporting local artisans, their stores have become gathering places for creativity, connection and fun.
The Nov. 8 anniversary celebration reflected that spirit perfectly, with drinks served from a Winnebago, appetizers, a photo booth, giveaways and in-store gifts — all in gratitude to the customers who made it possible.
But it wasn’t just about the store. Chew and Hujar held a raffle to raise funds for Isla Fay, a local toddler recently diagnosed with and undergoing treatment for T-cell leukemia at Santa Barbara Cottage Hospital.
Even if you missed the raffle, you can click here to make an online donation. In less than two weeks, a GoFundMe account has raised more than $141,000 for Isla.
Noozhawk was the first local publication to welcome Whiskey x Leather and these young entrepreneurs 10 years ago. Here’s to Hujar, Chew and 10 more years of California cool.
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